Global Heated Tobacco Products (HTPs) Market 2025 by Manufacturers, Regions, Type and Application, Forecast to 2031
Description
According to our (Global Info Research) latest study, the global Heated Tobacco Products (HTPs) market size was valued at US$ 20710 million in 2024 and is forecast to a readjusted size of USD 70450 million by 2031 with a CAGR of 17.9% during review period.
A heated tobacco product heats tobacco to a lower temperature than when a conventional cigarette is burned. The resulting smoke contains nicotine and other chemicals. These products may match some of the behavioral aspects of smoking. Several tobacco companies claim these products are less harmful to consumers than other types of cigarettes, but there is no reliable evidence to support these claims
At present, the major players of Heated Tobacco Products (HTPs) in the world include: Philip Morris International, Japan Tobacco International, British American Tobacco, Imperial Brands, KT&G, Pax Labs, etc. among them Philip Morris International is the world’s largest Heated Tobacco Products (HTPs) manufacturer, its revenue market share is about 76%. There are companies adding new capacities and aims at the cost and quality leadership which shall improve profitability. As the same time, companies are focusing on technological innovation, equipment upgrades, and process improvements, to reduce costs and improve quality.
In consumption market, Asia Pacific is the mainly consumption regions. APAC occupied 56% of the global consumption revenue in total.
Heated Tobacco Products (HTPs) are mainly classified into the following types: Resistive Heating, Induction Heating and others. Resistive Heating HTP is the most widely used type which took up about 51% of the total revenue.
Future Development Trends
Deepening of Health and Harm Reduction Technology
Precise Temperature Control: Use thermal distillation separation technology (such as WHC) to further reduce harmful substances such as tar and formaldehyde.
Medical Integration: Explore HTPs as an auxiliary tool for quitting smoking and help quit smoking through nicotine replacement therapy, such as developing low-nicotine content formulas.
Regulatory policies tend to be unified
International standard formulation: The World Health Organization (WHO) promotes the establishment of an HTPs safety assessment framework to promote the coordination of regulatory policies among countries.
Market Access Regulations: More countries may require HTPs to pass harm reduction certification (such as FDA's MRTP certification), accelerating the reshuffle of the industry.
Diversification of consumption scenarios
Channel expansion: Extending from specialty stores to convenience stores and e-commerce platforms. For example, Japan's HTPs sales in convenience stores account for more than 60%.
Cross-border cooperation: HTPs is combined with coffee, bars and other scenes to launch joint products to attract young groups.
This report is a detailed and comprehensive analysis for global Heated Tobacco Products (HTPs) market. Both quantitative and qualitative analyses are presented by manufacturers, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.
Key Features:
Global Heated Tobacco Products (HTPs) market size and forecasts, in consumption value ($ Million), sales quantity (K Units), and average selling prices (US$/Unit), 2020-2031
Global Heated Tobacco Products (HTPs) market size and forecasts by region and country, in consumption value ($ Million), sales quantity (K Units), and average selling prices (US$/Unit), 2020-2031
Global Heated Tobacco Products (HTPs) market size and forecasts, by Type and by Application, in consumption value ($ Million), sales quantity (K Units), and average selling prices (US$/Unit), 2020-2031
Global Heated Tobacco Products (HTPs) market shares of main players, shipments in revenue ($ Million), sales quantity (K Units), and ASP (US$/Unit), 2020-2025
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for Heated Tobacco Products (HTPs)
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global Heated Tobacco Products (HTPs) market based on the following parameters - company overview, sales quantity, revenue, price, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Philip Morris International, Japan Tobacco International, British American Tobacco, Imperial Brands, KT&G, Pax Labs, Shenzhen Royal Tobacco Industrial, Buddy Technology Development, Shanghai Shunho New Materials, First Union, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
Market Segmentation
Heated Tobacco Products (HTPs) market is split by Type and by Application. For the period 2020-2031, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of volume and value. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type
Resistive Heating
Induction Heating
Others
Market segment by Application
Supermarket
Tobacco Store
Online
Major players covered
Philip Morris International
Japan Tobacco International
British American Tobacco
Imperial Brands
KT&G
Pax Labs
Shenzhen Royal Tobacco Industrial
Buddy Technology Development
Shanghai Shunho New Materials
First Union
Mysmok Electronic Technology
Market segment by region, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, United Kingdom, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, Korea, India, Southeast Asia, and Australia)
South America (Brazil, Argentina, Colombia, and Rest of South America)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa, and Rest of Middle East & Africa)
The content of the study subjects, includes a total of 15 chapters:
Chapter 1, to describe Heated Tobacco Products (HTPs) product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top manufacturers of Heated Tobacco Products (HTPs), with price, sales quantity, revenue, and global market share of Heated Tobacco Products (HTPs) from 2020 to 2025.
Chapter 3, the Heated Tobacco Products (HTPs) competitive situation, sales quantity, revenue, and global market share of top manufacturers are analyzed emphatically by landscape contrast.
Chapter 4, the Heated Tobacco Products (HTPs) breakdown data are shown at the regional level, to show the sales quantity, consumption value, and growth by regions, from 2020 to 2031.
Chapter 5 and 6, to segment the sales by Type and by Application, with sales market share and growth rate by Type, by Application, from 2020 to 2031.
Chapter 7, 8, 9, 10 and 11, to break the sales data at the country level, with sales quantity, consumption value, and market share for key countries in the world, from 2020 to 2025.and Heated Tobacco Products (HTPs) market forecast, by regions, by Type, and by Application, with sales and revenue, from 2026 to 2031.
Chapter 12, market dynamics, drivers, restraints, trends, and Porters Five Forces analysis.
Chapter 13, the key raw materials and key suppliers, and industry chain of Heated Tobacco Products (HTPs).
Chapter 14 and 15, to describe Heated Tobacco Products (HTPs) sales channel, distributors, customers, research findings and conclusion.
A heated tobacco product heats tobacco to a lower temperature than when a conventional cigarette is burned. The resulting smoke contains nicotine and other chemicals. These products may match some of the behavioral aspects of smoking. Several tobacco companies claim these products are less harmful to consumers than other types of cigarettes, but there is no reliable evidence to support these claims
At present, the major players of Heated Tobacco Products (HTPs) in the world include: Philip Morris International, Japan Tobacco International, British American Tobacco, Imperial Brands, KT&G, Pax Labs, etc. among them Philip Morris International is the world’s largest Heated Tobacco Products (HTPs) manufacturer, its revenue market share is about 76%. There are companies adding new capacities and aims at the cost and quality leadership which shall improve profitability. As the same time, companies are focusing on technological innovation, equipment upgrades, and process improvements, to reduce costs and improve quality.
In consumption market, Asia Pacific is the mainly consumption regions. APAC occupied 56% of the global consumption revenue in total.
Heated Tobacco Products (HTPs) are mainly classified into the following types: Resistive Heating, Induction Heating and others. Resistive Heating HTP is the most widely used type which took up about 51% of the total revenue.
Future Development Trends
Deepening of Health and Harm Reduction Technology
Precise Temperature Control: Use thermal distillation separation technology (such as WHC) to further reduce harmful substances such as tar and formaldehyde.
Medical Integration: Explore HTPs as an auxiliary tool for quitting smoking and help quit smoking through nicotine replacement therapy, such as developing low-nicotine content formulas.
Regulatory policies tend to be unified
International standard formulation: The World Health Organization (WHO) promotes the establishment of an HTPs safety assessment framework to promote the coordination of regulatory policies among countries.
Market Access Regulations: More countries may require HTPs to pass harm reduction certification (such as FDA's MRTP certification), accelerating the reshuffle of the industry.
Diversification of consumption scenarios
Channel expansion: Extending from specialty stores to convenience stores and e-commerce platforms. For example, Japan's HTPs sales in convenience stores account for more than 60%.
Cross-border cooperation: HTPs is combined with coffee, bars and other scenes to launch joint products to attract young groups.
This report is a detailed and comprehensive analysis for global Heated Tobacco Products (HTPs) market. Both quantitative and qualitative analyses are presented by manufacturers, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.
Key Features:
Global Heated Tobacco Products (HTPs) market size and forecasts, in consumption value ($ Million), sales quantity (K Units), and average selling prices (US$/Unit), 2020-2031
Global Heated Tobacco Products (HTPs) market size and forecasts by region and country, in consumption value ($ Million), sales quantity (K Units), and average selling prices (US$/Unit), 2020-2031
Global Heated Tobacco Products (HTPs) market size and forecasts, by Type and by Application, in consumption value ($ Million), sales quantity (K Units), and average selling prices (US$/Unit), 2020-2031
Global Heated Tobacco Products (HTPs) market shares of main players, shipments in revenue ($ Million), sales quantity (K Units), and ASP (US$/Unit), 2020-2025
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for Heated Tobacco Products (HTPs)
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global Heated Tobacco Products (HTPs) market based on the following parameters - company overview, sales quantity, revenue, price, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Philip Morris International, Japan Tobacco International, British American Tobacco, Imperial Brands, KT&G, Pax Labs, Shenzhen Royal Tobacco Industrial, Buddy Technology Development, Shanghai Shunho New Materials, First Union, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
Market Segmentation
Heated Tobacco Products (HTPs) market is split by Type and by Application. For the period 2020-2031, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of volume and value. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type
Resistive Heating
Induction Heating
Others
Market segment by Application
Supermarket
Tobacco Store
Online
Major players covered
Philip Morris International
Japan Tobacco International
British American Tobacco
Imperial Brands
KT&G
Pax Labs
Shenzhen Royal Tobacco Industrial
Buddy Technology Development
Shanghai Shunho New Materials
First Union
Mysmok Electronic Technology
Market segment by region, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, United Kingdom, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, Korea, India, Southeast Asia, and Australia)
South America (Brazil, Argentina, Colombia, and Rest of South America)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa, and Rest of Middle East & Africa)
The content of the study subjects, includes a total of 15 chapters:
Chapter 1, to describe Heated Tobacco Products (HTPs) product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top manufacturers of Heated Tobacco Products (HTPs), with price, sales quantity, revenue, and global market share of Heated Tobacco Products (HTPs) from 2020 to 2025.
Chapter 3, the Heated Tobacco Products (HTPs) competitive situation, sales quantity, revenue, and global market share of top manufacturers are analyzed emphatically by landscape contrast.
Chapter 4, the Heated Tobacco Products (HTPs) breakdown data are shown at the regional level, to show the sales quantity, consumption value, and growth by regions, from 2020 to 2031.
Chapter 5 and 6, to segment the sales by Type and by Application, with sales market share and growth rate by Type, by Application, from 2020 to 2031.
Chapter 7, 8, 9, 10 and 11, to break the sales data at the country level, with sales quantity, consumption value, and market share for key countries in the world, from 2020 to 2025.and Heated Tobacco Products (HTPs) market forecast, by regions, by Type, and by Application, with sales and revenue, from 2026 to 2031.
Chapter 12, market dynamics, drivers, restraints, trends, and Porters Five Forces analysis.
Chapter 13, the key raw materials and key suppliers, and industry chain of Heated Tobacco Products (HTPs).
Chapter 14 and 15, to describe Heated Tobacco Products (HTPs) sales channel, distributors, customers, research findings and conclusion.
Table of Contents
108 Pages
- 1 Market Overview
- 2 Manufacturers Profiles
- 3 Competitive Environment: Heated Tobacco Products (HTPs) by Manufacturer
- 4 Consumption Analysis by Region
- 5 Market Segment by Type
- 6 Market Segment by Application
- 7 North America
- 8 Europe
- 9 Asia-Pacific
- 10 South America
- 11 Middle East & Africa
- 12 Market Dynamics
- 13 Raw Material and Industry Chain
- 14 Shipments by Distribution Channel
- 15 Research Findings and Conclusion
- 16 Appendix
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