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Global HNB (Heat-not-burn) Tobacco Heater Market 2025 by Manufacturers, Regions, Type and Application, Forecast to 2031

Publisher GlobalInfoResearch
Published Sep 24, 2025
Length 106 Pages
SKU # GFSH20418092

Description

According to our (Global Info Research) latest study, the global HNB (Heat-not-burn) Tobacco Heater market size was valued at US$ 4790 million in 2024 and is forecast to a readjusted size of USD 16080 million by 2031 with a CAGR of 19.6% during review period.

Heated Tobacco Device (HTD) is the core device of heated tobacco products (HTPs). It heats tobacco rather than burns it by precise temperature control, aiming to reduce the generation of harmful substances.

Market drivers:

Increased health awareness: Consumers have a deeper understanding of the harmfulness of traditional tobacco products, prompting them to seek relatively healthy alternatives. Heat-not-burn tobacco heaters significantly reduce harmful substance emissions by heating rather than burning tobacco, which is in line with the trend of healthy consumption.

Changes in regulatory policies: Strengthened regulation of tobacco products worldwide and increased restrictions on traditional tobacco products have provided market space for heat-not-burn tobacco heaters. For example, some countries have included heat-not-burn tobacco products in the scope of regulation, but have fewer restrictions on them than traditional tobacco.

Technological innovation: Improvements in heating technology, intelligent equipment, and diversified flavors have improved user experience and attracted more consumers.

This report is a detailed and comprehensive analysis for global HNB (Heat-not-burn) Tobacco Heater market. Both quantitative and qualitative analyses are presented by manufacturers, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.

Key Features:

Global HNB (Heat-not-burn) Tobacco Heater market size and forecasts, in consumption value ($ Million), sales quantity (K Units), and average selling prices (US$/Unit), 2020-2031

Global HNB (Heat-not-burn) Tobacco Heater market size and forecasts by region and country, in consumption value ($ Million), sales quantity (K Units), and average selling prices (US$/Unit), 2020-2031

Global HNB (Heat-not-burn) Tobacco Heater market size and forecasts, by Type and by Application, in consumption value ($ Million), sales quantity (K Units), and average selling prices (US$/Unit), 2020-2031

Global HNB (Heat-not-burn) Tobacco Heater market shares of main players, shipments in revenue ($ Million), sales quantity (K Units), and ASP (US$/Unit), 2020-2025

The Primary Objectives in This Report Are:

To determine the size of the total market opportunity of global and key countries

To assess the growth potential for HNB (Heat-not-burn) Tobacco Heater

To forecast future growth in each product and end-use market

To assess competitive factors affecting the marketplace

This report profiles key players in the global HNB (Heat-not-burn) Tobacco Heater market based on the following parameters - company overview, sales quantity, revenue, price, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Philip Morris International, Japan Tobacco International, British American Tobacco, Imperial Brands, KT&G, Pax Labs, Shenzhen Royal Tobacco Industrial, Buddy Technology Development, Shanghai Shunho New Materials, First Union, etc.

This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.

Market Segmentation

HNB (Heat-not-burn) Tobacco Heater market is split by Type and by Application. For the period 2020-2031, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of volume and value. This analysis can help you expand your business by targeting qualified niche markets.

Market segment by Type
Resistance Heating
Electromagnetic Heating

Market segment by Application
Online Sales
Offline Sales

Major players covered
Philip Morris International
Japan Tobacco International
British American Tobacco
Imperial Brands
KT&G
Pax Labs
Shenzhen Royal Tobacco Industrial
Buddy Technology Development
Shanghai Shunho New Materials
First Union
Mysmok Electronic Technology

Market segment by region, regional analysis covers

North America (United States, Canada, and Mexico)

Europe (Germany, France, United Kingdom, Russia, Italy, and Rest of Europe)

Asia-Pacific (China, Japan, Korea, India, Southeast Asia, and Australia)

South America (Brazil, Argentina, Colombia, and Rest of South America)

Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa, and Rest of Middle East & Africa)

The content of the study subjects, includes a total of 15 chapters:

Chapter 1, to describe HNB (Heat-not-burn) Tobacco Heater product scope, market overview, market estimation caveats and base year.

Chapter 2, to profile the top manufacturers of HNB (Heat-not-burn) Tobacco Heater, with price, sales quantity, revenue, and global market share of HNB (Heat-not-burn) Tobacco Heater from 2020 to 2025.

Chapter 3, the HNB (Heat-not-burn) Tobacco Heater competitive situation, sales quantity, revenue, and global market share of top manufacturers are analyzed emphatically by landscape contrast.

Chapter 4, the HNB (Heat-not-burn) Tobacco Heater breakdown data are shown at the regional level, to show the sales quantity, consumption value, and growth by regions, from 2020 to 2031.

Chapter 5 and 6, to segment the sales by Type and by Application, with sales market share and growth rate by Type, by Application, from 2020 to 2031.

Chapter 7, 8, 9, 10 and 11, to break the sales data at the country level, with sales quantity, consumption value, and market share for key countries in the world, from 2020 to 2025.and HNB (Heat-not-burn) Tobacco Heater market forecast, by regions, by Type, and by Application, with sales and revenue, from 2026 to 2031.

Chapter 12, market dynamics, drivers, restraints, trends, and Porters Five Forces analysis.

Chapter 13, the key raw materials and key suppliers, and industry chain of HNB (Heat-not-burn) Tobacco Heater.

Chapter 14 and 15, to describe HNB (Heat-not-burn) Tobacco Heater sales channel, distributors, customers, research findings and conclusion.

Table of Contents

106 Pages
1 Market Overview
2 Manufacturers Profiles
3 Competitive Environment: HNB (Heat-not-burn) Tobacco Heater by Manufacturer
4 Consumption Analysis by Region
5 Market Segment by Type
6 Market Segment by Application
7 North America
8 Europe
9 Asia-Pacific
10 South America
11 Middle East & Africa
12 Market Dynamics
13 Raw Material and Industry Chain
14 Shipments by Distribution Channel
15 Research Findings and Conclusion
16 Appendix
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