Global DHA and DHB based Sunless Tanning Market 2026 by Manufacturers, Regions, Type and Application, Forecast to 2032
Description
According to our (Global Info Research) latest study, the global DHA and DHB based Sunless Tanning market size was valued at US$ 320 million in 2025 and is forecast to a readjusted size of US$ 504 million by 2032 with a CAGR of 6.8% during review period.
DHA (Dihydroxyacetone) and DHB (Erythrulose) based sunless tanning products are cosmetic formulations designed to create a temporary tanned appearance without exposure to ultraviolet (UV) radiation. DHA is a sugar-derived compound that reacts with amino acids in the skin’s outer layer, producing a browning effect, while DHB (erythrulose) provides a slower, longer-lasting tan with a more natural tone. The combination of DHA and DHB improves tanning uniformity, reduces streaking, and extends the duration of the tan, making it a preferred choice in premium sunless tanning products such as sprays, lotions, mousses, and wipes. Rising health awareness regarding UV-induced skin damage and the growing desire for aesthetic enhancement continue to drive the demand for DHA+DHB sunless tanning solutions.
In 2024, the global sales volume of DHA and DHB sunless tanning products exceeded 2.7 million liters, with an average factory price of approximately $120 per liter.
North America represents one of the largest and most mature markets for DHA and DHB based sunless tanning products. High consumer awareness of the risks of skin cancer and premature aging from UV exposure has led to widespread adoption of self-tanning solutions. The U.S. market is strongly driven by cosmetic brands promoting sunless tanning as a safe alternative to tanning beds, which are increasingly restricted. E-commerce and professional salon services are also vital channels, with premium and organic-certified products gaining traction among health-conscious consumers.
Europe remains a critical hub for innovation and demand in the sunless tanning market. Countries such as the UK, France, Germany, and Italy have a long history of adopting tanning products, with consumers favoring natural-looking results. Regulatory frameworks such as the EU Cosmetics Regulation emphasize safety and ingredient transparency, pushing manufacturers to adopt high-purity DHA and DHB formulations. Moreover, the growing trend of vegan, cruelty-free, and eco-friendly cosmetics has significantly influenced product development, with brands targeting younger consumers who value sustainability.
The Asia-Pacific region is emerging as a promising growth market for DHA+DHB sunless tanning products, although cultural attitudes toward tanning vary widely. In markets such as Australia, where sun protection awareness is high, self-tanning products are well accepted as an alternative to outdoor tanning. Meanwhile, in East Asian countries like China, Japan, and South Korea, traditional beauty preferences lean toward lighter skin tones, but niche demand exists among younger consumers seeking Western-inspired beauty trends. The rising influence of social media and cross-border e-commerce platforms such as Tmall Global and Rakuten are driving consumer exposure and acceptance of sunless tanning products in the region.
Latin America, especially Brazil and Mexico, has a strong cultural association with bronzed, sun-kissed skin, making the market receptive to DHA and DHB formulations. The popularity of beach lifestyles and beauty-driven consumer culture contribute to steady demand growth. In the Middle East and Africa, the market remains relatively underpenetrated but is expected to expand as premium cosmetic adoption rises among affluent consumers, with a focus on safe alternatives to UV tanning in hot climates.
This report is a detailed and comprehensive analysis for global DHA and DHB based Sunless Tanning market. Both quantitative and qualitative analyses are presented by manufacturers, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.
Key Features:
Global DHA and DHB based Sunless Tanning market size and forecasts, in consumption value ($ Million), sales quantity (K Liters), and average selling prices (US$/Liter), 2021-2032
Global DHA and DHB based Sunless Tanning market size and forecasts by region and country, in consumption value ($ Million), sales quantity (K Liters), and average selling prices (US$/Liter), 2021-2032
Global DHA and DHB based Sunless Tanning market size and forecasts, by Type and by Application, in consumption value ($ Million), sales quantity (K Liters), and average selling prices (US$/Liter), 2021-2032
Global DHA and DHB based Sunless Tanning market shares of main players, shipments in revenue ($ Million), sales quantity (K Liters), and ASP (US$/Liter), 2021-2026
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for DHA and DHB based Sunless Tanning
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global DHA and DHB based Sunless Tanning market based on the following parameters - company overview, sales quantity, revenue, price, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Tampa Bay Tan, Fake Bake, Sunless Inc, GloBody, Bondi Sands, VANI-T, Aviva Labs, Sjolie Inc, Suntana Spray Tan, Sun Laboratories, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
Market Segmentation
DHA and DHB based Sunless Tanning market is split by Type and by Application. For the period 2021-2032, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of volume and value. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type
Spray Type
Mousse Type
Emulsion Type
Others
Market segment by Application
Salon Use
Personal Use
Major players covered
Tampa Bay Tan
Fake Bake
Sunless Inc
GloBody
Bondi Sands
VANI-T
Aviva Labs
Sjolie Inc
Suntana Spray Tan
Sun Laboratories
SunFX
St.Tropez
Sienna X
Kahuna Bay Tan
MineTan
Australian Gold
Vita Liberata
Piz Buin
Banana Boat
Dolce Glow
Isle of Paradise
Loving Tan
Coco & Eve
Market segment by region, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, United Kingdom, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, Korea, India, Southeast Asia, and Australia)
South America (Brazil, Argentina, Colombia, and Rest of South America)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa, and Rest of Middle East & Africa)
The content of the study subjects, includes a total of 15 chapters:
Chapter 1, to describe DHA and DHB based Sunless Tanning product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top manufacturers of DHA and DHB based Sunless Tanning, with price, sales quantity, revenue, and global market share of DHA and DHB based Sunless Tanning from 2021 to 2026.
Chapter 3, the DHA and DHB based Sunless Tanning competitive situation, sales quantity, revenue, and global market share of top manufacturers are analyzed emphatically by landscape contrast.
Chapter 4, the DHA and DHB based Sunless Tanning breakdown data are shown at the regional level, to show the sales quantity, consumption value, and growth by regions, from 2021 to 2032.
Chapter 5 and 6, to segment the sales by Type and by Application, with sales market share and growth rate by Type, by Application, from 2021 to 2032.
Chapter 7, 8, 9, 10 and 11, to break the sales data at the country level, with sales quantity, consumption value, and market share for key countries in the world, from 2021 to 2026.and DHA and DHB based Sunless Tanning market forecast, by regions, by Type, and by Application, with sales and revenue, from 2027 to 2032.
Chapter 12, market dynamics, drivers, restraints, trends, and Porters Five Forces analysis.
Chapter 13, the key raw materials and key suppliers, and industry chain of DHA and DHB based Sunless Tanning.
Chapter 14 and 15, to describe DHA and DHB based Sunless Tanning sales channel, distributors, customers, research findings and conclusion.
DHA (Dihydroxyacetone) and DHB (Erythrulose) based sunless tanning products are cosmetic formulations designed to create a temporary tanned appearance without exposure to ultraviolet (UV) radiation. DHA is a sugar-derived compound that reacts with amino acids in the skin’s outer layer, producing a browning effect, while DHB (erythrulose) provides a slower, longer-lasting tan with a more natural tone. The combination of DHA and DHB improves tanning uniformity, reduces streaking, and extends the duration of the tan, making it a preferred choice in premium sunless tanning products such as sprays, lotions, mousses, and wipes. Rising health awareness regarding UV-induced skin damage and the growing desire for aesthetic enhancement continue to drive the demand for DHA+DHB sunless tanning solutions.
In 2024, the global sales volume of DHA and DHB sunless tanning products exceeded 2.7 million liters, with an average factory price of approximately $120 per liter.
North America represents one of the largest and most mature markets for DHA and DHB based sunless tanning products. High consumer awareness of the risks of skin cancer and premature aging from UV exposure has led to widespread adoption of self-tanning solutions. The U.S. market is strongly driven by cosmetic brands promoting sunless tanning as a safe alternative to tanning beds, which are increasingly restricted. E-commerce and professional salon services are also vital channels, with premium and organic-certified products gaining traction among health-conscious consumers.
Europe remains a critical hub for innovation and demand in the sunless tanning market. Countries such as the UK, France, Germany, and Italy have a long history of adopting tanning products, with consumers favoring natural-looking results. Regulatory frameworks such as the EU Cosmetics Regulation emphasize safety and ingredient transparency, pushing manufacturers to adopt high-purity DHA and DHB formulations. Moreover, the growing trend of vegan, cruelty-free, and eco-friendly cosmetics has significantly influenced product development, with brands targeting younger consumers who value sustainability.
The Asia-Pacific region is emerging as a promising growth market for DHA+DHB sunless tanning products, although cultural attitudes toward tanning vary widely. In markets such as Australia, where sun protection awareness is high, self-tanning products are well accepted as an alternative to outdoor tanning. Meanwhile, in East Asian countries like China, Japan, and South Korea, traditional beauty preferences lean toward lighter skin tones, but niche demand exists among younger consumers seeking Western-inspired beauty trends. The rising influence of social media and cross-border e-commerce platforms such as Tmall Global and Rakuten are driving consumer exposure and acceptance of sunless tanning products in the region.
Latin America, especially Brazil and Mexico, has a strong cultural association with bronzed, sun-kissed skin, making the market receptive to DHA and DHB formulations. The popularity of beach lifestyles and beauty-driven consumer culture contribute to steady demand growth. In the Middle East and Africa, the market remains relatively underpenetrated but is expected to expand as premium cosmetic adoption rises among affluent consumers, with a focus on safe alternatives to UV tanning in hot climates.
This report is a detailed and comprehensive analysis for global DHA and DHB based Sunless Tanning market. Both quantitative and qualitative analyses are presented by manufacturers, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.
Key Features:
Global DHA and DHB based Sunless Tanning market size and forecasts, in consumption value ($ Million), sales quantity (K Liters), and average selling prices (US$/Liter), 2021-2032
Global DHA and DHB based Sunless Tanning market size and forecasts by region and country, in consumption value ($ Million), sales quantity (K Liters), and average selling prices (US$/Liter), 2021-2032
Global DHA and DHB based Sunless Tanning market size and forecasts, by Type and by Application, in consumption value ($ Million), sales quantity (K Liters), and average selling prices (US$/Liter), 2021-2032
Global DHA and DHB based Sunless Tanning market shares of main players, shipments in revenue ($ Million), sales quantity (K Liters), and ASP (US$/Liter), 2021-2026
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for DHA and DHB based Sunless Tanning
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global DHA and DHB based Sunless Tanning market based on the following parameters - company overview, sales quantity, revenue, price, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Tampa Bay Tan, Fake Bake, Sunless Inc, GloBody, Bondi Sands, VANI-T, Aviva Labs, Sjolie Inc, Suntana Spray Tan, Sun Laboratories, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
Market Segmentation
DHA and DHB based Sunless Tanning market is split by Type and by Application. For the period 2021-2032, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of volume and value. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type
Spray Type
Mousse Type
Emulsion Type
Others
Market segment by Application
Salon Use
Personal Use
Major players covered
Tampa Bay Tan
Fake Bake
Sunless Inc
GloBody
Bondi Sands
VANI-T
Aviva Labs
Sjolie Inc
Suntana Spray Tan
Sun Laboratories
SunFX
St.Tropez
Sienna X
Kahuna Bay Tan
MineTan
Australian Gold
Vita Liberata
Piz Buin
Banana Boat
Dolce Glow
Isle of Paradise
Loving Tan
Coco & Eve
Market segment by region, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, United Kingdom, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, Korea, India, Southeast Asia, and Australia)
South America (Brazil, Argentina, Colombia, and Rest of South America)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa, and Rest of Middle East & Africa)
The content of the study subjects, includes a total of 15 chapters:
Chapter 1, to describe DHA and DHB based Sunless Tanning product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top manufacturers of DHA and DHB based Sunless Tanning, with price, sales quantity, revenue, and global market share of DHA and DHB based Sunless Tanning from 2021 to 2026.
Chapter 3, the DHA and DHB based Sunless Tanning competitive situation, sales quantity, revenue, and global market share of top manufacturers are analyzed emphatically by landscape contrast.
Chapter 4, the DHA and DHB based Sunless Tanning breakdown data are shown at the regional level, to show the sales quantity, consumption value, and growth by regions, from 2021 to 2032.
Chapter 5 and 6, to segment the sales by Type and by Application, with sales market share and growth rate by Type, by Application, from 2021 to 2032.
Chapter 7, 8, 9, 10 and 11, to break the sales data at the country level, with sales quantity, consumption value, and market share for key countries in the world, from 2021 to 2026.and DHA and DHB based Sunless Tanning market forecast, by regions, by Type, and by Application, with sales and revenue, from 2027 to 2032.
Chapter 12, market dynamics, drivers, restraints, trends, and Porters Five Forces analysis.
Chapter 13, the key raw materials and key suppliers, and industry chain of DHA and DHB based Sunless Tanning.
Chapter 14 and 15, to describe DHA and DHB based Sunless Tanning sales channel, distributors, customers, research findings and conclusion.
Table of Contents
148 Pages
- 1 Market Overview
- 2 Manufacturers Profiles
- 3 Competitive Environment: DHA and DHB based Sunless Tanning by Manufacturer
- 4 Consumption Analysis by Region
- 5 Market Segment by Type
- 6 Market Segment by Application
- 7 North America
- 8 Europe
- 9 Asia-Pacific
- 10 South America
- 11 Middle East & Africa
- 12 Market Dynamics
- 13 Raw Material and Industry Chain
- 14 Shipments by Distribution Channel
- 15 Research Findings and Conclusion
- 16 Appendix
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