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Global Adult Sex Toy Supply, Demand and Key Producers, 2026-2032

Publisher GlobalInfoResearch
Published Jan 05, 2026
Length 176 Pages
SKU # GFSH20766046

Description

The global Adult Sex Toy market size is expected to reach $ 5876 million by 2032, rising at a market growth of 8.2% CAGR during the forecast period (2026-2032).

A sex toy is an object or device that is primarily used to facilitate human sexual pleasure, such as a dildo or vibrator.

Global key players of adult sex toy include Lovehoney Group, LELO, Reckitt Benckiser (Durex), Doc Johnson, Church & Dwight (Trojan), etc. The top five players hold a share about 30%. North America is the largest producer, has a share about 34%, followed by Europe and China, with share 33% and 9%, respectively. The largest market is North America, with a share about 37%, followed by Europe and China, with share 34% and 6%, separately.

This report studies the global Adult Sex Toy production, demand, key manufacturers, and key regions.

This report is a detailed and comprehensive analysis of the world market for Adult Sex Toy and provides market size (US$ million) and Year-over-Year (YoY) Growth, considering 2025 as the base year. This report explores demand trends and competition, as well as details the characteristics of Adult Sex Toy that contribute to its increasing demand across many markets.

Highlights and key features of the study

Global Adult Sex Toy total production and demand, 2021-2032, (K Units)

Global Adult Sex Toy total production value, 2021-2032, (USD Million)

Global Adult Sex Toy production by region & country, production, value, CAGR, 2021-2032, (USD Million) & (K Units), (based on production site)

Global Adult Sex Toy consumption by region & country, CAGR, 2021-2032 & (K Units)

U.S. VS China: Adult Sex Toy domestic production, consumption, key domestic manufacturers and share

Global Adult Sex Toy production by manufacturer, production, price, value and market share 2021-2026, (USD Million) & (K Units)

Global Adult Sex Toy production by Type, production, value, CAGR, 2021-2032, (USD Million) & (K Units)

Global Adult Sex Toy production by Sale Channel, production, value, CAGR, 2021-2032, (USD Million) & (K Units)

This report profiles key players in the global Adult Sex Toy market based on the following parameters - company overview, production, value, price, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Lovehoney Group, LELO, Reckitt Benckiser (Durex), Doc Johnson, Church & Dwight (Trojan), LifeStyles Healthcare, Tenga Co., Ltd, Lovense, Leten, Shenzhen Jizhimei Healthcare, etc.

This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the World Adult Sex Toy market

Detailed Segmentation:

Each section contains quantitative market data including market by value (US$ Millions), volume (production, consumption) & (K Units) and average price (US$/Unit) by manufacturer, by Type, and by Sale Channel. Data is given for the years 2021-2032 by year with 2025 as the base year, 2026 as the estimate year, and 2027-2032 as the forecast year.

Global Adult Sex Toy Market, By Region:
United States
China
Europe
Japan
South Korea
ASEAN
India
Rest of World

Global Adult Sex Toy Market, Segmentation by Type:
Adult Vibrators
Dildos
Butt Plugs
Male Masturbators
Massagers
Erection Rings
Others

Global Adult Sex Toy Market, Segmentation by Sale Channel:
Online Stores
Retail Outlets
Specialty Stores

Companies Profiled:
Lovehoney Group
LELO
Reckitt Benckiser (Durex)
Doc Johnson
Church & Dwight (Trojan)
LifeStyles Healthcare
Tenga Co., Ltd
Lovense
Leten
Shenzhen Jizhimei Healthcare
Nanma Manufacturing Company
Tantus
Nalone
Fun Factory
BMS Factory
Adam & Eve
Beate Uhse
Jimmyjane
Aneros Company
Pipedream Product
California Exotic Novelties
SVAKOM
Luvu Brands (Liberator)
Bad Dragon
Crystal Delights
Happy Valley
Lover Health
Liaoyang Baile Health Care Product

Key Questions Answered:

1. How big is the global Adult Sex Toy market?

2. What is the demand of the global Adult Sex Toy market?

3. What is the year over year growth of the global Adult Sex Toy market?

4. What is the production and production value of the global Adult Sex Toy market?

5. Who are the key producers in the global Adult Sex Toy market?

6. What are the growth factors driving the market demand?

Table of Contents

176 Pages
1 Supply Summary
2 Demand Summary
3 World Manufacturers Competitive Analysis
4 United States VS China VS Rest of the World
5 Market Analysis by Type
6 Market Analysis by Sale Channel
7 Company Profiles
8 Industry Chain Analysis
9 Research Findings and Conclusion
10 Appendix

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