Global AR in Retail Market 2026 by Company, Regions, Type and Application, Forecast to 2032
Description
According to our (Global Info Research) latest study, the global AR in Retail market size was valued at US$ 6778 million in 2025 and is forecast to a readjusted size of US$ 40530 million by 2032 with a CAGR of 29.4% during review period.
AR technology uses devices such as smartphones, tablets, or AR glasses to overlay digital elements onto the real world, adding digital technology to the retail industry. Retail companies use AR to provide users with sensory information such as visuals and sounds, changing users' perception of the real world. In recent years, due to the impact of the COVID-19 pandemic, the application of AR in the retail industry has significantly increased. Companies aim to better meet customer needs through AR, such as allowing users to scan furniture with their smartphones and overlay it onto images of their own homes, thereby enhancing revenue potential.
Trends:
Technological innovation drives experience upgrades: Advances in computer vision technology will enable AR to recognize and track objects more accurately. Combined with advanced analytics and machine learning algorithms, this will provide consumers with a more personalized AR shopping experience, such as recommending products based on user preferences.
Deepening integration of online and offline channels: Online, AR can provide virtual try-on and 3D product display functions to enhance the online shopping experience. Offline, AR can be used for in-store navigation and product information displays, enhancing the in-store experience. In the future, online and offline retail will achieve closer integration through AR technology.
Expanded Application Scenarios: Beyond the currently common areas of home decor, apparel, and beauty, as technology becomes more widespread and consumer acceptance increases, AR will be applied in more retail categories and scenarios, such as product displays and marketing in the food and beverage, digital 3C, and other sectors.
This report is a detailed and comprehensive analysis for global AR in Retail market. Both quantitative and qualitative analyses are presented by company, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.
Key Features:
Global AR in Retail market size and forecasts, in consumption value ($ Million), 2021-2032
Global AR in Retail market size and forecasts by region and country, in consumption value ($ Million), 2021-2032
Global AR in Retail market size and forecasts, by Type and by Application, in consumption value ($ Million), 2021-2032
Global AR in Retail market shares of main players, in revenue ($ Million), 2021-2026
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for AR in Retail
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global AR in Retail market based on the following parameters - company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Google, PTC, Apple, Microsoft, Wikitude, DAQRI, Zugara, Blippar, Marxent Labs, Augment, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
Market segmentation
AR in Retail market is split by Type and by Application. For the period 2021-2032, the growth among segments provides accurate calculations and forecasts for Consumption Value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type
by System
by Technology
Market segment by Application
E-commerce
Physic Stores
Market segment by players, this report covers
Google
PTC
Apple
Microsoft
Wikitude
DAQRI
Zugara
Blippar
Marxent Labs
Augment
ViewAR
Holition
Ikea
Sephora
Amazon
Market segment by regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia, Italy and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia and Rest of Asia-Pacific)
South America (Brazil, Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe AR in Retail product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of AR in Retail, with revenue, gross margin, and global market share of AR in Retail from 2021 to 2026.
Chapter 3, the AR in Retail competitive situation, revenue, and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and by Application, with consumption value and growth rate by Type, by Application, from 2021 to 2032.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2021 to 2026.and AR in Retail market forecast, by regions, by Type and by Application, with consumption value, from 2027 to 2032.
Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of AR in Retail.
Chapter 13, to describe AR in Retail research findings and conclusion.
AR technology uses devices such as smartphones, tablets, or AR glasses to overlay digital elements onto the real world, adding digital technology to the retail industry. Retail companies use AR to provide users with sensory information such as visuals and sounds, changing users' perception of the real world. In recent years, due to the impact of the COVID-19 pandemic, the application of AR in the retail industry has significantly increased. Companies aim to better meet customer needs through AR, such as allowing users to scan furniture with their smartphones and overlay it onto images of their own homes, thereby enhancing revenue potential.
Trends:
Technological innovation drives experience upgrades: Advances in computer vision technology will enable AR to recognize and track objects more accurately. Combined with advanced analytics and machine learning algorithms, this will provide consumers with a more personalized AR shopping experience, such as recommending products based on user preferences.
Deepening integration of online and offline channels: Online, AR can provide virtual try-on and 3D product display functions to enhance the online shopping experience. Offline, AR can be used for in-store navigation and product information displays, enhancing the in-store experience. In the future, online and offline retail will achieve closer integration through AR technology.
Expanded Application Scenarios: Beyond the currently common areas of home decor, apparel, and beauty, as technology becomes more widespread and consumer acceptance increases, AR will be applied in more retail categories and scenarios, such as product displays and marketing in the food and beverage, digital 3C, and other sectors.
This report is a detailed and comprehensive analysis for global AR in Retail market. Both quantitative and qualitative analyses are presented by company, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.
Key Features:
Global AR in Retail market size and forecasts, in consumption value ($ Million), 2021-2032
Global AR in Retail market size and forecasts by region and country, in consumption value ($ Million), 2021-2032
Global AR in Retail market size and forecasts, by Type and by Application, in consumption value ($ Million), 2021-2032
Global AR in Retail market shares of main players, in revenue ($ Million), 2021-2026
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for AR in Retail
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global AR in Retail market based on the following parameters - company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Google, PTC, Apple, Microsoft, Wikitude, DAQRI, Zugara, Blippar, Marxent Labs, Augment, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
Market segmentation
AR in Retail market is split by Type and by Application. For the period 2021-2032, the growth among segments provides accurate calculations and forecasts for Consumption Value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type
by System
by Technology
Market segment by Application
E-commerce
Physic Stores
Market segment by players, this report covers
PTC
Apple
Microsoft
Wikitude
DAQRI
Zugara
Blippar
Marxent Labs
Augment
ViewAR
Holition
Ikea
Sephora
Amazon
Market segment by regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia, Italy and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia and Rest of Asia-Pacific)
South America (Brazil, Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe AR in Retail product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of AR in Retail, with revenue, gross margin, and global market share of AR in Retail from 2021 to 2026.
Chapter 3, the AR in Retail competitive situation, revenue, and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and by Application, with consumption value and growth rate by Type, by Application, from 2021 to 2032.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2021 to 2026.and AR in Retail market forecast, by regions, by Type and by Application, with consumption value, from 2027 to 2032.
Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of AR in Retail.
Chapter 13, to describe AR in Retail research findings and conclusion.
Table of Contents
112 Pages
- 1 Market Overview
- 2 Company Profiles
- 3 Market Competition, by Players
- 4 Market Size Segment by Type
- 5 Market Size Segment by Application
- 6 North America
- 7 Europe
- 8 Asia-Pacific
- 9 South America
- 10 Middle East & Africa
- 11 Market Dynamics
- 12 Industry Chain Analysis
- 13 Research Findings and Conclusion
- 14 Appendix
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