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United Kingdom (UK) Home Living Room Textiles Trends and Consumer Attitude - Analysing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection

Publisher GlobalData
Published Jul 29, 2022
Length 42 Pages
SKU # GBDT17391462

Description

United Kingdom (UK) Home Living Room Textiles Trends and Consumer Attitude - Analysing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection

Summary

United Kingdom (UK) Home Living Room Textiles Trends and Consumer Attitude - Analysing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection report offers a comprehensive insight into consumer attitudes in the UK living room textiles market. The report focuses on three key subcategories: cushions & cushion covers, sofa covers & throws, and beanbags. Consumer data is based on our 2022 UK living room textiles survey, using a panel of 2,000 nationally representative consumers.

Scope
  • The North East has the highest penetration of people who purchased products in this category over the last year
  • On average most living room textiles shoppers spent £10-£20 on a product within this category.
  • Amazon is the retailer with the highest conversion rate.
Reasons to Buy
  • Identify the regional shopping habits of consumers within each subcategory, allowing you to better target ranges.
  • Understand how spend varies based on each category within living room textiles: cushions & cushion covers, sofa covers & throws and beanbags.
  • Discover how conversion rates differ between retailers, from those consumers who visited each retailer, and those who used the retailer for their living room textiles purchases.

Table of Contents

42 Pages
Definitions
Consumer Penetration, 2022
Consumer Penetration by Subcategory, 2022
Consumer Penetration by Product, 2022
Purchase Motivations, 2022
Replacement Cycle, 2022
Average Spend by Subcategory, 2022
Retailers Visited & Purchased from, 2022
Retailer Conversion Rates, 2022
Retailers Purchased from by Subcategory (Top 5), 2022
Amazon Shopper Profile, 2022
Dunelm Shopper Profile, 2022
IKEA Shopper Profile, 2022
B&M Shopper Profile, 2022
Primark Shopper Profile, 2022
Retailer Usage by Demographic, 2022
Drivers of Retailer Choice, 2022
Drivers of Retailer Choice by Retailer, 2022
Retailer Improvement Opportunities, 2022
Retailer Improvement Opportunities by Retailer, 2022
Shopper Research Process, 2022
Shopper Research Process - Shopper Interaction With Staff, 2022
Channel Usage when Researching, 2022
Channel Usage when Purchasing, 2022
Online Fulfilment Methods, 2022
Shopper Views on Online Shopping for Living Room Textiles, 2022
Satisfaction with Online Shopping for Living Room Textiles, 2022
Views Prior to Purchase, 2022
Factors of Importance, 2022
Category-Specific Questions, 2022
Methodology & Contacts
List of Tables
Consumer Penetration by Product, 2022
Purchase Motivations, 2022
Retailer Conversion Rates, 2022
Retailers Purchased from by Subcategory (Top 5), 2022
Retailer Usage by Demographic, 2022
Drivers of Retailer Choice by Retailer, 2022
Retailer Improvement Opportunities by Retailer, 2022
List of Figures
Consumer Penetration, 2022
Consumer Penetration by Subcategory, 2022
Replacement Cycle, 2022
Average Spend by Subcategory, 2022
Retailers Visited & Purchased from, 2022
Amazon Shopper Profile, 2022
Dunelm Shopper Profile, 2022
IKEA Shopper Profile, 2022
B&M Shopper Profile, 2022
Primark Shopper Profile, 2022
Drivers of Retailer Choice, 2022
Retailer Improvement Opportunities, 2022
Shopper Research Process, 2022
Channel Usage when Researching, 2022
Channel Usage when Purchasing, 2022
Online Fulfilment Methods, 2022
Shopper Views on Online Shopping for Living Room Textiles, 2022
Satisfaction with Online Shopping for Living Room Textiles, 2022
Views Prior to Purchase, 2022
Factors of Importance, 2022
Opinions on Living Room Textiles, 2022

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