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UK: Home Category Data, The Consumer - Bedroom Furniture 2025

Publisher GlobalData
Published Jun 30, 2025
Length 62 Pages
SKU # GBDT20265879

Description

UK: Home Category Data, The Consumer - Bedroom Furniture 2025

Summary

The UK: Home Category Data, The Consumer - Bedroom furniture report offers a comprehensive insight into consumer attitudes in the UK bedroom furniture market. The report focuses on overall bedroom furniture products and its three sub-categories: Beds, Mattresses, and Other bedroom furniture. Consumer data is based on our 2025 UK bedroom furniture survey, using a panel of 2,000 nationally representative consumers.

Key Highlights
  • IKEA holds the highest conversion rate in the overall bedroom furniture market followed by Amazon
  • 63.6% of respondents cited range as the driver of choice for their bedroom furniture purchases
  • 86.2% of bedroom furniture consumers undertook some research before buying
Scope
  • 37.5% of UK consumers have purchased bedroom furniture products in the last 12 months, with the highest purchasing penetration among 16-24 year-olds. IKEA is the most popular retailer for purchasing bedroom furniture products, followed by Amazon and Argos.
Reasons to Buy
  • Identify the demographic profile of shoppers within each subcategory, allowing you to better target ranges
  • Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences
  • Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas

Table of Contents

62 Pages
Consumer penetration by subcategory
Drivers of purchase
Replacement cycle
Retailer use
Retailer profiles
Retailer drivers
Retailer improvements
Channel use
Research prior to purchase
Category-specific questions
Purchasing secondhand
Methodology and contacts
List of Tables
Consumer Penetration by Product, 2025
Purchase Motivations, 2025
Retailer Conversion Rates, 2025
Retailer Purchased From By Subcategory, 2025
Retailer Usage by Demographic, 2025
Drivers of Retailer Choice by Retailer, 2025
Retailer Improvement Opportunities by Retailer, 2025
Consumer Secondhand Penetration by Product, 2025
Consumer Secondhand Consideration by Product, 2025
List of Figures
Consumer Penetration, 2025
Consumer Penetration by Subcategory, 2025
Purchase Motivations, 2025
Replacement Cycle, 2025
Retailers Visited & Purchased from, 2025
Retailer Profile - IKEA, 2025
Retailer Profile - Amazon, 2025
Retailer Profile - Argos, 2025
Retailer Profile - Dreams, 2025
Retailer Profile - Bensons for Beds, 2025
Drivers of Retailer Choice, 2025
Retailer Improvement Opportunities, 2025
Shopper Research Process, 2025
Interaction With Staff Instore, 2025
Channel Usage when Researching, 2025
Channel Usage when Purchasing, 2025
Online Fulfilment Methods, 2025
Shopper Views on Online Shopping for Bedroom Furniture, 2025
Satisfaction With Online Shopping for Bedroom Furniture, 2025
Views Prior to Purchase, 2025
Factors of Importance When Purchasing Bedroom Furniture, 2025
Materials That the Beds Consumers Purchased were Made of, 2025
Opinions on Bedroom Furniture, 2025
Importance of Seeing and Testing Items Before Purchasing, 2025
Importance of Price and Quality, 2025
Whether Consumers would Buy a Mattress Online Without Testing it First, 2025
Why Consumers would Not Buy a Mattress Online Without Testing it, 2025
Which Rooms Consumers Bought Bedroom Furniture for, 2025
Consumer Secondhand Penetration, 2025
Consumer Secondhand Penetration by Subcategory, 2025
Channels Used for Purchasing Secondhand Bedroom Furniture, 2025
Why Consumers Bought Secondhand Bedroom Furniture, 2025
Why Consumers have Not Bought Secondhand Bedroom Furniture, 2025

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