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UK: Home Category Data, The Consumer - Lighting 2024

Publisher GlobalData
Published Jan 08, 2025
Length 56 Pages
SKU # GBDT19550609

Description

UK: Home Category Data, The Consumer - Lighting 2024

Summary

The UK: Home Category Data, The Consumer - Lighting report offers a comprehensive insight into consumer attitudes in the UK lighting market. The report focuses on overall lighting products and its five sub-categories: Ceiling & wall lights, Table/floor lights, Shades & bases, Occasional lights, & Lighting accessories. Consumer data is based on our 2024 UK Lighting survey, using a panel of 2,000 nationally representative consumers.

39.4% of UK consumers have purchased lighting products in the last 12 months, with the highest purchasing penetration among 16-24-year-olds. Amazon is the most popular retailer for lighting, followed by IKEA and Tesco.

Scope
  • Amazon holds the highest conversion rate in the overall lighting market with 82.9%, followed by IKEA.
  • Table/floor lights is the most purchased sub-category in the lighting market.
  • New look is the most important driver influencing purchases of lighting.
  • 48.4% of UK lighting shoppers bought lighting second-hand.
Reasons to Buy
  • Identify the demographic profile of shoppers and purchasing penetration within each subcategory, allowing you to better target ranges.
  • Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximize sales potential among target audiences.
  • Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.

Table of Contents

56 Pages
  • Definitions
  • Overall lighting
  • Table/ floor lights
  • Ceiling & wall lights
  • Occasional lights
  • Shades & bases
  • Lighting accessories
  • Product penetration
  • Purchase motivation
  • Replacement cycle
  • Retailers used - visited and purchased
  • Conversion rates
  • Retailer purchased from by subcategory
  • Retailer profile - Amazon
  • Retailer profile - IKEA
  • Retailer profile - Tesco
  • Retailer profile - B&M
  • Retailer profile - Argos
  • Retailer usage by demographic
  • Drivers of retailer choice: overall
  • Drivers of retailer choice
  • Things retailers should improve on
  • Brand choice - considered and purchased
  • Brand conversion by subcategory
  • Drivers of brand choice: overall
  • Drivers of brand choice
  • Research process
  • Channel usage - when researching
  • Channel usage - when purchasing
  • Online fulfilment
  • Opinions on online shopping for lighting
  • Satisfaction with online shopping for lighting
  • Views prior to purchase
  • Factors of importance
    • Opinions on lighting
    • Overall secondhand lighting
    • Secondhand table/ floor lights
    • Secondhand ceiling & wall lights
    • Secondhand shades & bases
    • Secondhand lighting accessories
    • Secondhand occasional lights
    • Channels used for purchasing secondhand lighting
    • Why consumers bought secondhand lighting
    • Why consumers have not bought secondhand lighting
    • Technical details: consumer survey work

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