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UK: Home Category Data, The Consumer - Table linens 2024

Publisher GlobalData
Published Sep 16, 2024
Length 41 Pages
SKU # GBDT19233844

Description

UK: Home Category Data, The Consumer - Table linens 2024 Summary The UK: Home Category Data, The Consumer - Table linens report offers a comprehensive insight into consumer attitudes in the UK table linen market. The report focuses on overall table linen and its seven sub-categories: tablecloths, placemats, coasters, napkins, table runners, table protectors, and napkin rings. Consumer data is based on our 2024 UK Table linens survey, using a panel of 2,000 nationally representative consumers. 22.5% of UK consumers have purchased table linens in the last 12 months, with the highest purchasing penetration among 16-24s as they are more likely to be replacing their old or worn-out table linen products. Amazon is the retailer most visited and purchased from, followed by Dunelm and Tesco. Scope - ASDA holds the highest conversion rate in the overall table linens market, followed by Dunelm. - 78.7% of respondents cited that they find it easier to browse for goods online compared with visiting shops. - Replacement is the most important driver of table linen purchases. Reasons to Buy - Identify the demographic profile of shoppers and purchasing penetration within each subcategory, allowing you to better target ranges. - Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximize sales potential among target audiences. - "Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas".

Table of Contents

41 Pages
Consumer Penetration by Subcategory
Drivers of Purchase
Replacement Cycle
Retailer Use
Retailer Profiles
Retailer Drivers
Retailer Improvements
Brand Use
Brand drivers
Channel Use
Research Prior to Purchase
Category-specific Questions
Methodology & Contacts
List of Tables
Consumer Penetration by Product, 2024
Purchase Motivations, 2024
Retailer Conversion Rates, 2024
Retailer Usage by Demographic, 2024
Drivers of Retailer Choice by Retailer, 2024
Retailer Improvement Opportunities by Retailer, 2024
Drivers of brand choice
List of Figures
Consumer Penetration, 2024
Consumer Penetration by Subcategory, 2024
Replacement Cycle, 2024
Retailers Visited & Purchased from, 2024
Retailer Profile - Amazon, 2024
Retailer Profile - Dunelm, 2024
Retailer Profile - Tesco, 2024
Retailer Profile - ASDA, 2024
Retailer Profile - IKEA, 2024
Drivers of Retailer Choice, 2024
Retailer Improvement Opportunities, 2024
Brand Choice- Considered & Purchased from, 2024
Drivers of Brand Choice, 2024
Shopper Research Process, 2024
Interaction with staff instore, 2024
Channel Usage when Researching, 2024
Channel Usage when Purchasing, 2024
Online Fulfilment Methods, 2024
Shopper Views on Online Shopping for Table linens, 2024
Satisfaction with Online Shopping for Table linens, 2024
Views Prior to Purchase, 2024
Purpose of Purchase for Table linens, 2024
Designs Considered while Purchasing Table linen, 2024

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