Report cover image

Thematic Intelligence - Social Media in Sport 2024

Publisher GlobalData
Published Apr 23, 2024
Length 70 Pages
SKU # GBDT18941776

Description

Thematic Intelligence - Social Media in Sport 2024 Summary An analysis of social media in sport which provides a detailed, yet easy to follow overview of a very important topic in the sport industry. The report will take a look at the key leaders in the industry and a detailed analysis of the social media in sport value chain. Social media’s ad-funded business model is under threat Social media companies will increasingly diversify away from their ad-funded business model in the face of increased regulatory scrutiny. In 2023 alone, Alphabet, Amazon, ByteDance, and Meta were fined a combined $7.7 billion for breaching data privacy laws over their ad-targeting practices. Companies aim to protect their social media innovations Many companies operating in the golf sector including Nike, GolfPay and Par Points Golf across 2023 and 2024 have submitted patent applications for products and software involved in the social media theme. Securing a patent ensures that companies are in position to develop products which can give them a competitive advantage against competitors within their industry. Major sport properties generate huge social media followings. Many of the most globally popular and teams and sports leagues such as Real Madrid and the NBA have developed substantial social media followings. In September 2023 Real Madrid were the first sports club in the world to reach 500 million followers across their numerous social media accounts on various platforms. Outstripping this achievement, across the 2022/23 season the NBA generated record-breaking figures as 32 billion views were amassed across all NBA and NBA-related social media accounts. The basketball league continues to successfully promote its stars, with top players becoming global sporting icons such as LeBron James and Stephen Curry. Leading companies Below, we identify the leading companies in six categories of social media - - Social networks: Meta (Facebook, Instagram), Tencent (WeChat), X (formerly Twitter), ByteDance (TikTok, Douyin). - Discussion forums: Reddit, Quora, Stack Overflow, Baidu Tieba, India Forums, Kaskus, XDA Developers, Zhihu. - Media sharing sites: ByteDance (TikTok), Meta (Instagram), Alphabet (YouTube), Amazon (Twitch), Snap (Snapchat.) - Consumer review networks: TripAdvisor, Amazon, Yelp, Zomato, Alibaba, GameSpot, Foursquare. - Sharing economy companies: Uber, Airbnb, Grab, BlaBlaCar, Kickstarter, Lyft, TaskRabbit, WeWork. - Messaging services: Apple, Meta (Messenger, WhatsApp), Tencent (WeChat), Microsoft (Skype, Teams). Key Highlights - A detailed overview of the key sport property leaders in the social media space. An industry analysis of the social media market size and predicted growth forecast is provided in the report. The report also provides an in-depth analysis of the social media in sport value chain. Scope - This report provides an overview of social media in sport, including the key leaders and key trends across the theme. An analysis of the impact of social media is provided as well as the growth potential of social media. Reasons to Buy - For those wanting an in-depth analysis of social media in sport.

Table of Contents

70 Pages
Executive Summary
Players
Thematic Briefing
The blurred boundaries of social media
Online advertising generates the bulk of the social media industry’s revenues.
Social media must differentiate to compete
Network effects can be a barrier to entry
Decentralized apps are rising while super-apps are falling
Trends
Technology trends
Macroeconomic trends
Regulatory trends
Timeline
The Impact of Social Media on Sport
Signals
M&A trends
Patent trends
Company filing trends
Hiring trends
Value Chain
Content layer
Consumer profile data
User-generated content
News
Film and TV
Games
Distribution layer
Social networks
Discussion forums
Media sharing sites
Consumer review networks
Sharing economy companies
Messaging services
Data layer
Data integration
Data aggregation
Data processing
Data storage
Data validation
Data governance and security
Services layer
Internet advertising
Online payments
Ecommerce
Customer layer
Consumers
Brands
Influencers
Companies
Public companies
Private companies
Sport properties
Sector Scorecards
Sporting federations sector scorecard
Who’s who
Thematic screen
Sporting sponsor brands sector scorecard
Who’s who
Thematic screen
Valuation screen
Risk screen
Glossary
Further Reading
GlobalData reports
Our Thematic Research Methodology
About GlobalData
Contact Us
List of Tables
Table 1: Technology trends
Table 2: Macroeconomic trends
Table 3: Regulatory trends
Table 4: Key M&A transactions associated with the social media theme in the last three years
Table 5: Public companies
Table 6: Private companies
Table 7: Sport properties
Table 8: Glossary
Table 9: GlobalData reports
List of Figures
Figure 1: Who are the leading players in the social media theme, and where do they sit in the value chain?
Figure 2: Social media use has proliferated since 2010
Figure 3: The social media business model relies on harvesting customer data to target ads
Figure 4: The social media story
Figure 5: A declining number of patents have been filed since 2020
Figure 6: Mentions of social media in company filings peaked in 2021
Figure 7:Social media related hiring in the sport sector, Jan 2020 – Dec 2023
Figure 8: The social media value chain
Figure 9: The social media value chain - Content layer
Figure 10: The social media value chain - Distribution layer: Social networks
Figure 11: The social media value chain - Distribution layer: Discussion forums
Figure 12: The social media value chain - Distribution layer: Media sharing sites
Figure 13: The social media value chain - Distribution layer: Consumer review networks
Figure 14: The social media value chain - Distribution layer: Sharing economy companies
Figure 15: The social media value chain - Distribution layer: Messaging services
Figure 16: The social media value chain - Data layer: Data integration
Figure 17: The social media value chain - Data layer: Data aggregation
Figure 18: The social media value chain - Data layer: Data processing
Figure 19: The social media value chain - Data layer: Data storage
Figure 20: The social media value chain - Data layer: Data validation
Figure 21: The social media value chain - Data layer: Data governance and security
Figure 22: The social media value chain - Services layer: Internet advertising
Figure 23: The social media value chain - Services layer: Online payments
Figure 24: The social media value chain - Services layer: Ecommerce
Figure 25: Who does what in the sporting federations space?
Figure 26: Thematic screen - Sporting federations sector scorecard
Figure 27: Who does what in the sporting sponsor brands space?
Figure 28: Thematic screen
Figure 29: Valuation screen
Figure 30: Risk screen
Figure 31: Our five-step approach for generating a sector scorecard

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us