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Strategic Intelligence: Online Travel (2026)

Publisher GlobalData
Published Feb 12, 2026
Length 47 Pages
SKU # GBDT20911422

Description

Strategic Intelligence: Online Travel (2026)

Summary

This report analyzes the key theme of online travel in the travel and tourism sector. Online travel is taking on greater importance as travel companies look to build customer loyalty and improve customer experience. This report provides an insight into key trends, challenges, and recommendations, as well as providing concrete case studies to help the reader see examples of online travel in action.

This report takes an in-depth look at the theme of online travel and the impact it has on the travel and tourism industry. This report analyzes the players impacted by this theme alongside the contributing trends, negative destination trends, unintended opportunities, and trends that have emerged as a result of onliine travel. It then dives deep into an industry analysis, presenting several real-life case studies looking at how destinations and companies have responded to the impact of this theme on their operations. Recommendations are then offered for the travel sector, alongside a description of companies mentioned throughout. This report focus is on online travel within the tourism industry.

Scope
  • This report provides an overview of the impact online travel tourism has on the travel sector and seeks to understand some of the contributory factors. The key trends within this theme are split into three categories: technology trends, consumer trends, and industry trends. Several case studies are included to analyze the multiple ways countries and companies have responded to the impact of this theme’s growth and what they are doing to grow with this theme.
Reasons to Buy
  • Understand the impact of online travel on the tourism industry, using case studies to help you understand how you can adapt and understand this theme.
  • Assess the strategies that companies are adopting to succeed in online travel.
  • Discover companies that are leading in the space.
  • Analyze real-world trends created by integrating experience economy across the travel & tourism space and throughout the traveler journey.

Table of Contents

47 Pages
Executive Summary
Players
Thematic Briefing
Technology has increasingly transformed how people travel
Trends
Technology trends
Consumer trends
Industry trends
Industry Analysis
Market size and growth forecasts
Case studies
Sabre
Skyscanner
Expedia Group
Timeline
Value Chain
Third-party suppliers
Direct suppliers
Ancillary suppliers
Companies
Public companies
Private companies
Sector Scorecards
Rail and road transport sector scorecard
Who’s who
Thematic screen
Valuation screen
Risk screen
Travel intermediaries sector scorecard
Who’s who
Thematic screen
Valuation screen
Risk screen
Glossary
Further Reading
GlobalData reports
Our Thematic Research Methodology
Report Authors
About GlobalData
Contact Us
List of Tables
Table 1: Technology trends
Table 2: Consumer trends
Table 3: Industry trends
Table 4: Public companie
Table 5: Private companies
Table 6: Glossary
Table 7: GlobalData reports
Table 8: Report Authors
List of Figures
Figure 1: Who are the leading players in the online travel theme, and where do they sit in the value chain?
Figure 2: The online travel market value overtook the in-store travel market value
Figure 3: The online travel story
Figure 4: The online travel value chain
Figure 5: Who does what in the rail and road transport space?
Figure 6: Thematic screen - Rail and road transport sector scorecard
Figure 7: Valuation screen - Rail and road transport sector scorecard
Figure 8: Risk screen - Rail and road transport sector scorecard
Figure 9: Who does what in the travel intermediaries space?
Figure 10: Thematic screen - Travel intermediaries sector scorecard
Figure 11: Valuation screen - Travel intermediaries sector scorecard
Figure 12: Risk screen - Travel intermediaries sector scorecard
Figure 13: Our approach to identifying the companies most likely to succeed in a sector over the next five years

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