Strategic Intelligence: Digital Mortgages
Description
Strategic Intelligence: Digital Mortgages
Summary
This report explores the burgeoning digital mortgage space, including coverage of the key trends that will shape the segment going forward. It explores where home buying sits in relation to other key financial goals, channel preferences for research and purchase, and the features driving product selection. The report examines how banks can best co-exist with all the new players within the digital mortgage ecosystem, before concluding with firm-level summaries on who we think is best placed to succeed in this segment and why, based on the preceding analysis.
Despite being the anchor of the customer relationship and a key revenue-generating product, mortgages remain relatively untouched by digitization and innovation, both in the experience (the research and purchase process), and in the product (the basic 25-30-year term used in many geographies remains unchanged for centuries now). In other areas of customers’ lives, products and services have evolved to fit modern lifestyles. People stream music and entertainment content. They make payments, access advice, and apply for products, all from their mobile devices. Yet mortgages remain conspicuously unevolved in many markets-but that is now changing.
Scope
Summary
This report explores the burgeoning digital mortgage space, including coverage of the key trends that will shape the segment going forward. It explores where home buying sits in relation to other key financial goals, channel preferences for research and purchase, and the features driving product selection. The report examines how banks can best co-exist with all the new players within the digital mortgage ecosystem, before concluding with firm-level summaries on who we think is best placed to succeed in this segment and why, based on the preceding analysis.
Despite being the anchor of the customer relationship and a key revenue-generating product, mortgages remain relatively untouched by digitization and innovation, both in the experience (the research and purchase process), and in the product (the basic 25-30-year term used in many geographies remains unchanged for centuries now). In other areas of customers’ lives, products and services have evolved to fit modern lifestyles. People stream music and entertainment content. They make payments, access advice, and apply for products, all from their mobile devices. Yet mortgages remain conspicuously unevolved in many markets-but that is now changing.
Scope
- In 2025, saving to buy a house was ranked as the most important goal by 37% of consumers globally. It likely would have been cited as first by a higher proportion of respondents were it not for house prices being so high, wages so low (in comparison), and the act of buying a house simply out of reach for many consumers.
- When GlobalData asked consumers about their preferred channel for mortgage applications, 53% selected a bank branch. Consumers clearly value face-to-face contact when making such a major decision.
- When GlobalData asked consumers which factors were most important when deciding on a mortgage product, a “provider offering the lowest possible rate” emerged as the number one driver of product selection in all markets-unsurprising given that a mortgage is such a large, expensive product.
- Understand the burgeoning digital mortgage space.
- Explore the barriers to uptake deterring consumers from using digital platforms to take out mortgages.
- Identify the key players within this space.
Table of Contents
55 Pages
- Executive Summary
- Players
- Technology Briefing
- Digital mortgages defined
- Trends
- Technology trends
- Macroeconomic and social trends
- Regulatory trends
- Industry Analysis
- Technology deficits will impair provider effectiveness amid refina
- ncing
- Buying a house is a key consumer goal—banks must do more to help
- Human help remains critical to the research and purchase process
- Low rates drive product selection, but digital experience is the most addressable
- Mortgage lenders will use GenAI to improve customer experience
- Yet loan decisioning tech spend is not high among bank priorities
- Timeline
- Value Chain
- Initial research and advice
- Property search sites
- Traditional brokers
- Digital mortgage brokers
- Price comparison sites
- Money management apps
- Marketplaces
- New digital lenders
- Processing and underwriting
- Technology providers
- Closing and funding
- Secondary market and funding
- Ongoing servicing and re-mortgaging
- Companies
- FS providers
- Tech providers
- Sector Scorecards
- Banking sector scorecard
- Who’s who
- Thematic screen
- Valuation screen
- Risk screen
- Glossary
- Further Reading
- GlobalData reports
- Our Thematic Research Methodology
- About GlobalData
- Contact Us
- List of Tables
- Table 1: Technology trends
- Table 2: Macroeconomic and social trends
- Table 3: Regulatory trends
- Table 4: FS providers
- Table 5: Tech providers
- Table 6: Glossary
- Table 7: GlobalData reports
- List of Figures
- Figure 1: Who are the leading players in the digital mortgages theme, and where do they sit in the value chain?
- Figure 2: Understandin\g the mortgage application process (internal)
- Figure 3: Understanding the mortgage application process (external)
- Figure 4: Saving to buy a house is an important goal for consumers worldwide
- Figure 5: Branch presence can drive new mortgage account opening
- Figure 6: Non-main bank providers have made significant inroads in mortgages globally
- Figure 7: Enhancing customer experience is the key use case for GenAI in a mortgage lending context
- Figure 8: Marketing and personalized loan recommendations are key GenAI use case applications
- Figure 9: In 2025, loan origination, decisioning, and servicing systems rank low among product-level priorities
- Figure 10: Many banks are already live with the embedded distribution of mortgage products
- Figure 11: The digital mortgages story
- Figure 12: Digitizing mortgages for open and closed ecosystems
- Figure 13: Banks must mortgage research and advice across proprietary and non-proprietary channels
- Figure 14: Who does what in the Banking space?
- Figure 15: Thematic screen
- Figure 16: Valuation screen
- Figure 17: Risk screen
- Figure 18: Our five-step approach for generating a sector scorecard
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