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Strategic Intelligence: Connected Consumer in Retail and Apparel, 2025

Publisher GlobalData
Published Sep 22, 2025
Length 39 Pages
SKU # GBDT20481302

Description

Strategic Intelligence: Connected Consumer in Retail and Apparel, 2025

Summary

In a hyperconnected, technology-enabled society, consumers seamlessly integrate the use of multiple technologies into their lives and buying behavior. Consumers are increasingly informed about all aspects of products they buy and consume, through both active and passive use of technologies.

Consumers are increasingly informed about all aspects of products they buy and consume, through both active and passive use of technologies, such as conducting research, using review sites, viewing user generated content, seeing influencer campaigns and adverts, and listening to podcasts. This means that consumers cannot be steered towards purchase by marketing and advertising solely conducted by the retailer itself. Retailers must ensure that the experience consumers have at every point they connect with the retailer is good, leads them to make purchases.

Scope
  • GlobalData provides detailed insight into the theme of connected consumer, specifically focusing on its impact on the Retail and Apparel sectors.
  • The report provides an overview of connected consumer and its components, the leading companies, the timeline of developments in the connected consumer theme. The report also details the relevant trends across technology, macroeconomic and retail trends.
Reasons to Buy
  • Themes are disruptive, so it's easy to be blindsided by industry outsiders who invade your sector. Understanding the themes ecosystem will get you ahead of the curve.
  • Understand the important themes in 2025 and beyond, allowing you to grasp a wider view of changes in consumer behaviour and how it will impact your markets.
  • Explore how emerging themes in retail are allowing industry leaders to evolve, so you can better position yourself for long-term success.
  • An easy-to-use framework for tracking themes across all companies in all sectors.
  • Companies who invest in the right themes become success stories; those who miss the big themes end up as failures.

Table of Contents

39 Pages
Executive Summary
Players
Thematic Briefing
Defining the connected consumer
Instore and online
Data collection and analysis is key
Trends
Retail trends
Technology trends
Macroeconomic trends
Regulatory trends
Industry Analysis
Apparel
Food and grocery
Health and beauty
Home
Electricals
Timeline
Value Chain
Foundation layer
Semiconductors
Components
Connectivity
Data management
Blockchain
Tools layer
Artificial intelligence
Payment platforms
Adtech
User interface
Experience
Companies
Public companies
Private companies
Glossary
Further Reading
GlobalData reports
Our Thematic Research Methodology
About GlobalData
Contact Us
List of Tables
Table 1: Retail trends
Table 2: Technology trends
Table 3: Macroeconomic trends
Table 4: Regulatory trends
Table 5: Public companies
Table 6: Private companies
Table 7: Glossary
Table 8: GlobalData reports
List of Figures
Figure 1: Who are the leading players in the connected consumer theme, and where do they sit in the value chain?
Figure 2: The connected consumer story
Figure 3: The connected consumer value chain
Figure 4: The connected consumer value chain - Foundation layer: semiconductors
Figure 5: The connected consumer value chain - Foundation layer: components
Figure 6: The connected consumer value chain - Foundation layer: connectivity
Figure 7: The connected consumer value chain - Foundation layer: data management
Figure 8: The connected consumer value chain - Foundation layer: blockchain
Figure 9: The connected consumer value chain - Tools layer: artificial intelligence
Figure 10: The connected consumer value chain - Tools layer: payment platforms
Figure 11: The connected consumer value chain - Tools layer: adtech
Figure 12: Connected consumer value chain - User interface layer
Figure 13: The connected consumer value chain - Experience layer
Figure 14: Our five-step approach for generating a sector scorecard

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