Report cover image

Social Media in Retail and Apparel - Thematic Intelligence

Publisher GlobalData
Published Nov 22, 2023
Length 75 Pages
SKU # GBDT18393283

Description

Social Media in Retail and Apparel - Thematic Intelligence


Summary

Big Tech companies dominate the social media space. Meta’s Facebook has 3 billion monthly active users (MAUs), accounting for 61% of the global online population, and Google’s YouTube has approximately 2.7 billion MAUs. In most segments, platforms have benefited from network effects, and thanks to their high volume of users, they are the most attractive to both consumers and advertisers. Few players offer a portfolio of services comparable to Meta, preferring instead to offer more specialized services. For example, LinkedIn positions itself as a social media platform for consumers’ professional networks.

Key Highlights

Social media companies will increasingly diversify away from their ad-funded business model in the face of increased regulatory scrutiny.

Although retailers across all sectors use social media, its use is more prominent in the apparel and health & beauty sectors.

Social media platforms and influencer marketing have become influential in marketing, and platforms are becoming purchasing channels in their own rights.

Scope
  • GlobalData provides detailed insight into the theme of social media, specifically focusing on its impact on the Retail and Apparel sectors. The report provides an overview of social media and its components, the leading companies, the timeline of developments in social media, and related mergers and acquisitions. The report also details the relevant trends across technology, marcoeconomic, regulatory, and retail trends.
Reasons to Buy
  • Themes are disruptive, so it's easy to be blindsided by industry outsiders who invade your sector. Understanding the themes ecosystem will get you ahead of the curve.
  • Understand the important themes in 2023 and beyond, allowing you to grasp a wider view of changes in consumer behaviour and how it will impact your markets.
  • Explore how emerging themes in retail are allowing industry leaders to evolve, so you can better position yourself for long-term success.
  • An easy-to-use framework for tracking themes across all companies in all sectors.
  • Companies who invest in the right themes become success stories; those who miss the big themes end up as failures.

Table of Contents

75 Pages
Executive Summary
Players
Thematic Briefing
The blurred boundaries of social media
Online advertising generates the bulk of the social media industry’s revenues
Social media must differentiate to compete
Network effects can be a barrier to entry
Decentralized apps are rising while super-apps are falling
Trends
Technology trends
Macroeconomic trends
Regulatory trends
Retail trends
Industry Analysis
Apparel
Food and grocery
Electricals
Health and beauty
Home
hUse cases
Instagram Shopping provides a platform for retailers to market products
Petco is increasing engagement and sales through live shopping
Snap’s AR features will help mitigate issues associated with purchasing online
Timeline
Signals
M&A trends
Patent trends
Company filing trends
Hiring trends
Value Chain
Content layer
Consumer profile data
User-generated content
News
Film and TV
Games
Distribution layer
Social networks
Discussion forums
Media sharing sites
Consumer review networks
Sharing economy companies
Messaging services
Data layer
Data integration
Data aggregation
Data processing
Data storage
Data validation
Data governance and security
Services layer
Internet advertising
Online payments
Ecommerce
Customer layer
Consumers
Brands
Influencers
Companies
Public companies
Private companies
Sector Scorecard
Retail sector scorecard
Who’s who
Thematic screen
Valuation screen
Risk screen
Glossary
Further Reading
GlobalData reports
Our Thematic Research Methodology
About GlobalData
Contact Us
List of Tables
Table 1: Technology trends
Table 2: Macroeconomic trends
Table 3: Regulatory trends
Table 4: Retail trends
Table 5: M&A trends
Table 6: Public companies
Table 7: Private companies
Table 8: Glossary
Table 9: GlobalData reports
List of Figures
Figure 1: Who are the leading players in the social media theme, and where do they sit in the value chain?
Figure 2: Social media use has proliferated since 2010
Figure 3: The social media business model relies on harvesting customer data to target ads
Figure 4: Consumers can now make purchases on Instagram directly on Instagram, reducing friction
Figure 5: The appeal of dogs drives consumers to Petco’s live streams
Figure 6: ARES can help reduce high returns rates associated with buying clothing & footwear online
Figure 7: The social media story
Figure 8: A declining number of patents have been filed since 2021
Figure 9: Mentions of social media in company filings peaked in 2021
Figure 10: 2023 has seen a rapid spike in the total number of jobs
Figure 11: The social media value chain
Figure 12: The social media value chain - Content layer
Figure 13: The social media value chain - Distribution layer: Social networks
Figure 14: The social media value chain - Distribution layer: Discussion forums
Figure 15: The social media value chain - Distribution layer: Media sharing sites
Figure 16: The social media value chain - Distribution layer: Consumer review networks
Figure 17: The social media value chain - Distribution layer: Sharing economy companies
Figure 18: The social media value chain - Distribution layer: Messaging services
Figure 19: The social media value chain - Data layer: Data integration
Figure 20: The social media value chain - Data layer: Data aggregation
Figure 21: The social media value chain - Data layer: Data processing
Figure 22: The social media value chain - Data layer: Data storage
Figure 23: The social media value chain - Data layer: Data validation
Figure 24: The social media value chain - Data layer: Data governance and security
Figure 25: The social media value chain - Services layer: Internet advertising
Figure 26: The social media value chain - Services layer: Online payments
Figure 27: The social media value chain - Services layer: Ecommerce
Figure 28: Who does what in the retail space?
Figure 29: Thematic screen
Figure 30: Valuation screen
Figure 31: Risk screen
Figure 32: Our five-step approach for generating a sector scorecard

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us