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Social Media in Payments - Thematic Research

Publisher GlobalData
Published Aug 23, 2022
Length 46 Pages
SKU # GBDT17417975

Description

Social Media in Payments - Thematic Research

Summary

This report explores the adoption of ecommerce by social media platforms and the key trends related to social commerce. Case studies illustrate the strategies social media platforms are taking to adopt ecommerce, while the key companies operating in this space are discussed. The report also compares the cost model of ecommerce platforms to social media platforms.

Social media platforms traditionally play the role of communication platforms that enable users to interact with each other in various fashions. Now, social media platforms are expanding beyond this role and are rapidly entering ecommerce, creating new trends such as social commerce and livestream shopping. Social media platforms are still at an early stage in terms of competing with dominant ecommerce platforms such as Amazon and eBay. However, their unique features enable merchants to directly target key users and the platforms are able to take advantage of viral trends to drive product sales.

Scope
  • Global mobile commerce accounted for 52.7% of ecommerce in 2021.
  • In 2021, Alipay and WeChat Pay accounted for 56.4% of ecommerce transactions in China.
  • Social media platforms such as Facebook, Twitter, and TikTok are integrating ecommerce features to generate new revenue streams.
Reasons to Buy
  • Understand the advantages and challenges of social commerce.
  • Understand the strategy social media platforms are taking to integrate social commerce into their infrastructure.
  • Understand which companies are leading in key social commerce trends.

Table of Contents

46 Pages
  • Executive Summary
    • Figure 1: Who are the leading players in the social media theme and where do they sit in the value chain?
    • Technology trends
    • Macroeconomic trends
    • Regulatory trends
    • Market size and growth forecasts
    • Factors to consider for the success of social commerce
    • Use cases
    • Mergers and acquisitions
    • Timeline
    • Figure 8: Social media value chain
    • Consumer
    • Payment processing
    • Companies
    • Social Media sector scorecard
    • Glossary
  • Secondary Sources
    • GlobalData reports
    • Figure 19: Our five-step approach for generating a sector scorecard
  • About GlobalData
  • Contact Us

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