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Social Media in Consumer Goods - Thematic Intelligence

Publisher GlobalData
Published May 27, 2022
Length 47 Pages
SKU # GBDT17718300

Description

Social Media in Consumer Goods - Thematic Intelligence

Summary

Social media has become an almost inescapable reality of modern day life globally for billions of consumers. Social media is composed of online platforms that allow users to share information and allow networking between individuals. This has been particularly prominent in the consumer goods industry as brands are able to promote their products through this medium and can reach an astounding amount of viewers, thus leading to online sales/s-commerce.

With the COVID-19 pandemic heightening the amount of users present on social media networks, the channel became vital for consumer packaged goods companies to keep in line with this upward popularity and ensure that their brands were present online/invested in their social media pages in order to maximize profits. From this, many partnered with 'influencers' to guarantee further exposure online to reach audiences that the company may not have reached alone. While social media has benefited a vast number of companies, it has been the demise of others. With the vast reach that social media platforms have, consumers may post their opinions of products that could also be negative, or even worse, provide scandalous claims about the company. Therefore, there are positive and negative outcomes of the utilization of social media.

Scope
  • Key players in the social media theme include Facebook, Amazon, Google, and Microsoft to name a few, while Hubski, Discord, and Clubhouse are among the challengers.
  • Social media sites have become a platform of mistrust and exaggerated lifestyles. Through the growing culture of influencer lifestyles and bragging about possessions, many consumers are now left feeling deflated and unhappy with their lives. As a result, the consumer goods industry and foodservice outlets may have benefitted or declined as consumers may deem particular brands or restaurants as ones they wish to show on their social media accounts and others not.
  • For many consumers, social media platforms have become essential. It is, therefore, imperative that they make informed decisions about who has access to their data and for what purpose. The quality of services offered by social media platforms also depends on how effectively they can shield users from harmful content, misinformation, and online abuse.
  • Online payment services go hand in hand with ecommerce services, as social media companies are stepping up their efforts to allow shopping on their platforms. Social media platforms are the perfect complement to online retail.
  • As well as payment protection and personal information, product safety and security need to be strictly managed as consumer journeys are increasingly online.
Reasons to Buy
  • Understand multiple trends and company responses in order to tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

47 Pages
Executive Summary
Players
Thematic Briefing
The blurred boundaries of social media
Online advertising generates the bulk of the social media industry's revenues
Social media must differentiate to compete
Network effects can be a barrier to entry
Trends
Technology trends
Macroeconomic trends
Regulatory trends
Industry trends
Mergers and acquisitions
Timeline
Value Chain
Content layer
Consumer profile data
User-generated content
News
Film & TV
Games
Distribution layer
Social networks
Discussion forums
Media sharing sites
Consumer review networks
Sharing economy companies
Messaging services
Data layer
Data governance and security
Business intelligence
Data analysis
Data storage
Data processing
Data aggregation
Data integration
Services layer
Internet advertising
Online payments
Ecommerce
Customer layer
Consumers
Brands
Influencers
Companies
Technology companies
Companies relate to the consumer goods industry
Sector Scorecard
Consumer sector scorecard
Who's who
Thematic screen
Valuation screen
Risk screen
Glossary
Further Reading
GlobalData reports
Our Thematic Research Methodology
About GlobalData
Contact Us
List of Tables
Table 1: Technology trends
Table 2: Macroeconomic trends
Table 3: Regulatory trends
Table 4: Industry trends
Table 5: Mergers and acquisitions
Table 6: Technology companies
Table 7: Companies relate to the consumer goods industry
Table 8: Glossary
Table 9: GlobalData reports
List of Figures
Figure 1: Who are the leading players in the social media theme and where do they sit in the value chain?
Figure 2: Some social media sites have been around for 10 years or more
Figure 3: 4The social media business model relies on harvesting customer data to target ads
Figure 4: Social media platforms are particularly popular among younger users
Figure 5: The social media story
Figure 6: Our social media value chain
Figure 7: This is the layer where content is produced, both by users and third parties. This content is then shared on social media platforms. The social media value chain
Figure 8: The social media value chain - Distribution layer: Social networks
Figure 9: The social media value chain - Distribution layer: Discussion forums
Figure 10: The social media value chain - Distribution layer: Media sharing sites
Figure 11: The social media value chain - Distribution layer: Consumer review networks
Figure 12: The social media value chain - Distribution layer: Sharing economy companies
Figure 13: The social media value chain - Distribution layer: Messaging services
Figure 14: The social media value chain - Data layer: Data governance and security
Figure 15: The social media value chain - Data layer: Business intelligence
Figure 16: The social media value chain - Data layer: Data analysis
Figure 17: The social media value chain - Data layer: Data storage
Figure 18: The social media value chain - Data layer: Data processing
Figure 19: The social media value chain - Data layer: Data aggregation
Figure 20: The social media value chain - Data layer: Data integration
Figure 21: The social media value chain - Services layer: Internet advertising
Figure 22: The social media value chain - Services layer: Online payments
Figure 23: The social media value chain - Services layer: Ecommerce
Figure 24: Who does what in the consumer space?
Figure 25: Thematic screen
Figure 26: Valuation screen
Figure 27: Risk screen
Figure 28: Our five-step approach for generating a sector scorecard

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