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Social Commerce in Middle East & Africa

Publisher GlobalData
Published May 15, 2025
Length 43 Pages
SKU # GBDT20306531

Description

Social Commerce in Middle East & Africa

Summary

Social Commerce in Middle East & Africa industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • Social commerce is the process of selling products and services directly through social media platforms such as Facebook, Pinterest, Instagram, etc. The entire shopping experience right from product discovery, selection and checkout takes place directly on the social media.
  • The Middle East and African social commerce market recorded revenues of $20,700.2 million in 2024, representing a compound annual growth rate (CAGR) of 20.4% between 2019 and 2024.
  • The apparel segment accounted for the market's largest proportion in 2024, with total revenues of $8,255.4 million, equivalent to 39.9% of the market's overall value.
  • Middle East and Africa accounted for a share of 1.7% of the global social commerce market in 2024.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the social commerce market in Middle East & Africa
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the social commerce market in Middle East & Africa
  • Leading company profiles reveal details of key social commerce market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Middle East & Africa social commerce market with five year forecasts
Reasons to Buy
  • What was the size of the Middle East & Africa social commerce market by value in 2024?
  • What will be the size of the Middle East & Africa social commerce market in 2029?
  • What factors are affecting the strength of competition in the Middle East & Africa social commerce market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Middle East & Africa's social commerce market?

Table of Contents

43 Pages
1. Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 . Market Overview
2.1. Market definition
2.2. Market analysis
3. Market Data
3.1. Market value
4. Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5. Market Outlook
5.1. Market value forecast
6. Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7. Competitive Landscape
7.1. Who are the leading players?
7.2. What are the strengths of the leading players?
7.3. What are the recent developments in the market?
8. Company Profiles
8.1. Meta Platforms Inc
8.2. Pinterest Inc
8.3. TikTok Inc
8.4. Snap Inc
9. Macroeconomic Indicators
9.1. Country data
10. Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related GlobalData research
10.4. About GlobalData
List of Figures
Figure 1: Middle East & Africa social commerce market value: $ million, 2019-24
Figure 2: Middle East & Africa social commerce market category segmentation: $ million, 2019-24
Figure 3: Middle East & Africa social commerce market geography segmentation: % share, by value, 2024
Figure 4: Middle East & Africa social commerce market value forecast: $ million, 2024-29
Figure 5: Forces driving competition in the social commerce market in Middle East & Africa, 2024
Figure 6: Drivers of buyer power in the social commerce market in Middle East & Africa, 2024
Figure 7: Drivers of supplier power in the social commerce market in Middle East & Africa, 2024
Figure 8: Factors influencing the likelihood of new entrants in the social commerce market in Middle East & Africa, 2024
Figure 9: Factors influencing the threat of substitutes in the social commerce market in Middle East & Africa, 2024
Figure 10: Drivers of degree of rivalry in the social commerce market in Middle East & Africa, 2024

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