Russia Media Landscape

Russia Media Landscape

Summary

The Russia Media Landscape Report provides an overview of the television and telecommunications market in relation to sports broadcasting in Russia today, with top-level data and detailed forecasts of key indicators up to 2029. The report analyses the television, mobile handset and residential fixed-line broadband sectors, as well as a review of major sports media rights.

Scope

  • Pay-TV subscriptions will decline from an estimated 44.8 million in 2024 to 44.3 million in 2029, in line with steady drop in cable TV and DTH services. Despite the decline in its subscriptions from 17.3 million in 2024 to 16.5 million in 2029, direct-to-home (DTH) will remain the leading pay-TV platform in the country, by subscriber share.
  • Pay-TV services revenue in Russia will decline marginally from $1.71 billion in 2024 to $1.69 billion in 2029. from $1.7 billion in 2024 to $1.6 billion in 2029. This is mainly due to falls in cable and DTH revenues, and the dollar strengthening against local currency.
  • Total mobile subscriptions in Russia reached 263.5 million by the end of 2024. Over the forecast period, total mobile subscriptions are expected to reach 282.3 million in 2029, driven by increasing M2M/IoT connections and growth in smartphone subscriptions.
  • Total fixed broadband lines in Russia will increase from 38.7 million in 2024 to 49.9 million by the end of 2029, thanks to continued growth in fiber lines supported by the government and operators' efforts to improve fiber broadband infrastructure in the country.
Reasons to Buy
  • This Sports Broadcasting Media Report offers a thorough, forward-looking analysis of the Russian television and telecommunications markets, and service providers in a concise format to help executives build proactive and profitable growth strategies.
  • Accompanying GlobalData’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in Russia's pay-TV, mobile handset and residential fixed broadband markets, including the evolution of service provider market shares.
  • With 19 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.


Population and household context
Television services market
Sports rights market
Mobile services market: Handsets
Fixed broadband services market: Residential
Total services revenue
Data tables

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