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Retail Occasions: UK Halloween Intentions ?2025

Publisher GlobalData
Published Sep 26, 2025
Length 22 Pages
SKU # GBDT20476958

Description

Retail Occasions: UK Halloween Intentions ​2025

Summary

The GlobalData Halloween Intentions 2025 report forms part of the Retail Occasions series, and offers a comprehensive overview consumer intentions for Halloween 2025, analysing the market, the major players, the main trends and consumer attitudes.

Halloween is a key event for consumers this year with almost half of UK consumers having already purchased, or intending to buy at least one item for the occasion. However, over half of consumers report they will be tightening their Halloween budgets due to financial pressure. Retailers must use loyalty card promotions and spotlight affordable and indulgent treats to encourage consumers to spend.

Scope
  • Halloween holds a low value perception with 6 in 10 UK consumers agreeing that Halloween is a waste of money. Retailers must highlight limited-edition and mystery flavour food & drink to reframe the occasion as joyful.
  • Households with children under 18 years old living at home will bolster average spend across all categories this Halloween.
  • Halloween food & drink shoppers report a higher intention to shop instore this year, compared to 2024.
Reasons to Buy
  • Use our in-depth consumer insight to understand which retail categories consumers are planning to purchase for Halloween
  • Find out the intended budget and spending intentions by Halloween consumers
  • Identify the channels consumers intend to use for their Halloween shopping

Table of Contents

22 Pages
HALLOWEEN
Buying dynamics
Channels
Intended Spend
Spending Intentions
Channel Usage
Opinions on Halloween
Methodology
Technical details: consumer survey work
List of Figures
Proportion of all respondents that intend to buy an item for Halloween, total and by demographic %, 2025
Demographic profile of a Halloween intended shopper %, 2025
Top 15 activities Halloween consumers intend to do %, 2025
A comparison of ‘intention to buy’ and ‘already bought’, across Halloween categories in 2025
Categories consumers intend to purchase and have already purchased for Halloween, 2025
Proportion of Halloween intend/actual shoppers that plan to use/have already used the instore channel by age (2025) (%)
Proportion of Halloween intend/actual shoppers that plan to use/have already used the online channel by age (2025) (%)
Whether consumers intend to spend more, the same, or less during Halloween 2025, (%)
Whether consumers intend to spend more, the same, or less during Halloween 2025, by gender (%)
Whether consumers intend to spend more, the same, or less during Halloween 2025, by age (%)
How much consumers plan to spend on decorative products during Halloween 2025 (%)
How much consumers plan to spend on food products during Halloween 2025 (%)
How much consumers plan to spend on clothing & costume products during Mother’s Day 2025 (%)
How much consumers plan to spend on entertainment during Mother’s Day 2025 (%)
Average intended spend by category during Halloween 2025 (£s), overall and by consumers living with and without children under 18 years old at home
Channel usage for food & drink purchases for Halloween, 2025 & 2024 (%)
Channel usage for food & drink purchases for Halloween, by age 2025 & 2024 (%)
Agreement and disagreement with statements about Halloween in 2025
Agreement and disagreement with statement “Halloween is just a waste of money”, by age
Agreement and disagreement with statement “I plan to cut back on spending on Halloween this year because of financial pressures”, by age

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