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Retail Occasions: UK Christmas Intentions ?2025

Publisher GlobalData
Published Oct 22, 2025
Length 25 Pages
SKU # GBDT20635286

Description

Retail Occasions: UK Christmas Intentions ​2025

Summary

The GlobalData Retail Christmas Intentions 2025 report forms part of the Retail Occasions series, and offers a comprehensive overview of the retail occasion of Christmas, analysing consumers' intentions for spending.

The proportion of consumers that have already bought for Christmas 2025 has increased across the majority of the festive categories, with gifts for adults experiencing the biggest increase.

Scope
  • Black Friday has become the primary reason consumers are delaying Christmas spending this year.
  • The proportion of consumers that plan to do their shopping instore a couple of days before Christmas has risen sharply in 2025.
  • 16-24-year-olds are the only age group that intend to increase their online food shopping this Christmas
Reasons to Buy
  • Understand how consumers attitudes and shopping behaviours have changed this year
  • Understand why consumers are delaying or bringing forward their spend this year to entice shoppers to spend.
  • Use our in-depth analysis of the leading retailers for Christmas to understand how to appeal shoppers and increase market share.

Table of Contents

25 Pages
CHRISTMAS
Buying dynamics
Shopping timing
Christmas budgets
Spending intentions
Channel usage
Retailer selection
Discount days
Christmas statements
Methodology
Technical details: consumer survey work
List of Figures
Christmas intended retail shopper penetration, total 2024 and 2025, and by demographic, 2025
Christmas intended retail shopper profile, total and by demographic, 2025
A comparison of 'intention to buy' and 'already bought', across categories, 2025
Categories consumers intend to purchase or have already purchased for Christmas, 2022, 2023, 2024 & 2025
A comparison of 'intention to buy' and 'already bought', across gifting categories, 2025
Reasons consumers have already purchased for Christmas, 2025
Reasons consumers are delaying Christmas spending, 2025
Proportion of consumers planning to delay purchases, bring forward purchases or neither, 2025
Proportion of consumers planning to delay purchases, bring forward purchases or neither, by age, 2025
When consumers started or intend to start their Christmas shopping, 2025
When consumers started or intend to start their Christmas shopping, 2022, 2023, 2024 & 2025
How much of consumers’ Christmas budgets has been spent so far this year, 2025
Average budget per person for Christmas, 2025
Consumers who do not have a budget for spend per person for Christmas, by social group, 2025
Changes in Christmas gift budgets, 2025
Priorities in Christmas spend for different categories, 2025
Average intended spend by category during Christmas, 2025
Changes in allocation of Christmas budget, 2022, 2023, 2024 & 2025
Instore and online channel usage for purchasing Christmas food shopping, 2024 and 2025
Online channel usage for purchasing Christmas food by age, 2024 and 2025
Which retailers consumers have spent the most money with so far, 2022, 2023, 2024 & 2025
Whether consumers plan to purchase Christmas gifts during the Black Friday sales period, 2022, 2023, 2024 & 2025
Consumers planning to purchase Christmas gifts during the Black Friday sales period, by generation, 2025
Agreement and disagreement with statements about Christmas, 2025
Agreement and disagreement with statements about Christmas, 2025
Agreement and disagreement with statement ‘I plan to place my online orders well in advance to ensure delivery before Christmas’, 2025

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