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Retail Occasions Series: Women's Euros 2025

Publisher GlobalData
Published Jul 30, 2025
Length 26 Pages
SKU # GBDT20349530

Description

Retail Occasions Series: Women's Euros 2025

Summary

The women's Euros 2025 report forms part of GlobalData's Retail Occasions series and offers a comprehensive insight into the consumer dynamics and spending habits of British consumers regarding the women's Euros. The report analyses the market and consumer attitudes.

Scope
  • Younger age groups are significantly more likely to make women’s Euros-related purchases than older demographics
  • UK consumers are more likely to make retail related purchases for the women's Euros than leisure related purchases
  • The majority of consumers agree that retailers should have done more to promote the women’s Euros in 2025
  • Food and drink emerged as the most dominant category, as consumers chose to watch matches at home with friends and family.
Reasons to Buy
  • Understand the spending habits of UK consumers during the women's Euros.
  • Understand what key demographics are purchasing items for the women's Euros, by category.

Table of Contents

26 Pages
Consumer attitudes
Buying dynamics
Financial spending
Channel usage
Women’s Euros statements
Category Breakdown
Buying dynamics - Food & drink
Buying dynamics - Clothing & Footwear
Buying dynamics - Items for hosting a viewing party
Buying dynamics - Decorations
Buying dynamics - Other merchandise
Methodology
List of Figures
Women’s Euros viewing penetration by demographic and region (2025) (%) and men's Euros viewing penetration total (2024)
Women’s Euros shopper penetration by demographic and region (2025) (%) and men's Euros shopper penetration total (2024)
Women’s Euros shopper profile by demographic and region (2025) (%)
Women’s Euros retail penetration by demographic and region (2025) (%) and men's Euros retail penetration total (2024)
Women’s Euros leisure penetration by demographic and region (2025) (%) and men's Euros leisure penetration total (2024)
How consumers financed or intend to finance their spending on the women's Euros (2025) (%)
Activities planned by women's Euros viewers (2025) (%)
Channel used for purchasing for the Women's Euros (2025) (%)
Agreement and disagreement with statements about the women's Euros (2025) (%)
Agreement and disagreement with the statement “I find the men’s Euros more interesting than the women’s Euros”, overall and by gender (2025)
Women’s Euros shoppers purchasing food & drink, total and by demographic (2025) (%)
Women’s Euros shoppers purchasing clothing & footwear, total and by demographic (2025) (%)
Women’s Euros shoppers purchasing Items for hosting a viewing party, total and by demographic (2025) (%)
Women’s Euros shoppers purchasing decorations, total and by demographic (2025) (%)
Women’s Euros shoppers purchasing other merchandise, total and by demographic (2025) (%)

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