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Retail Occasions Series: UK Off to University 2025

Publisher GlobalData
Published Oct 16, 2025
Length 37 Pages
SKU # GBDT20635289

Description

Retail Occasions Series: UK Off to University 2025

Summary

The GlobalData Retail UK Off to University 2025 report forms part of the Retail Occasions series, and offers a comprehensive overview of the retail occasion of students starting and returning back to university, analysing the market, the major players, the main trends and consumer attitudes.

Scope
  • Off to uni shoppers generally feel better off financially compared to 2024, resulting in increased total spend and higher penetration across categories
  • Impulse purchases increased overall in 2025 as consumers have more discretionary income to spend
  • Off to uni shoppers are increasingly prioritising convenience, with more consumers wanting to buy everything at a single retailer and wanting to buy sets e.g. a kitchen set with all kitchenware items for a single price.
Reasons to Buy
  • Use our in-depth consumer insight to learn which off to university categories are shopped the most by consumers and ensure that product offerings are catering to the needs and wants of customers.
  • Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential.
  • Use our in-depth analysis to understand which retailers are leading in certain off to university categories.

Table of Contents

37 Pages
CONSUMER ATTITUDES
People purchased for
Promotions and offers
Financial Wellbeing
Spending
Buying dynamics
Off to university statements
OFF TO UNIVERSITY
Category summary
Retailer selection
Channel usage
Store type
Device usage
Fulfilment
Buying dynamics
Purchase timing
METHODOLOGY
List of Tables
Proportion of spend by category (%), 2025 and 2024
Bedroom products purchased, 2025 and 2024
Average spend on bedroom items, 2025 and 2024
Top 10 retailers used for bedroom items, 2025 and 2024
Kitchen products purchased, 2025 and 2024
Average spend on kitchen items, 2025 and 2024
Top 10 retailers used for kitchen items, 2025 and 2024
Clothing & footwear products purchased, 2025 and 2024
Average spend on clothing & footwear items, 2025 and 2024
Top 10 retailers used for clothing & footwear items, 2025 and 2024
Health & beauty products purchased, 2025 and 2024
Average spend on health & beauty items, 2025 and 2024
Top 10 retailers used for health & beauty items, 2025 and 2024
Utility products purchased, 2025 and 2024
Average spend on utility items, 2025 and 2024
Top 10 retailers used for utility items, 2025 and 2024
Stationery products purchased, 2025 and 2024
Average spend on stationery items, 2025 and 2024
Top 10 retailers used for stationery items, 2025 and 2024
Accessories products purchased, 2025 and 2024
Average spend on accessories items, 2025 and 2024
Top 10 retailers used for accessories items, 2025 and 2024
Bathroom products purchased, 2025 and 2024
Average spend on bathroom items, 2025 and 2024
Top 10 retailers used for bathroom items, 2025 and 2024
Electricals products purchased, 2025 and 2024
Average spend on electricals items, 2025 and 2024
Top 10 retailers used for electricals items, 2025 and 2024
Books purchased, 2025 and 2024
Average spend on books, 2025 and 2024
Top 10 retailers used for books, 2025 and 2024
Entertainment products purchased, 2025 and 2024
Average spend on entertainment items, 2025 and 2024
Top 10 retailers used for entertainment items, 2025 and 2024
Miscellaneous items purchased, 2025 and 2024
Average spend on miscellaneous items, 2025 and 2024
Top 10 retailers used for miscellaneous items, 2025 and 2024
Categories bought on impulse (%), 2025 and 2024
Reasons for purchasing after arriving at university, 2025
List of Figures
Who people are buying off to university items for, 2025 and 2024
Appealing and used promotions, 2025
Financial wellbeing, 2025 and 2024
Total spending, 2025 and 2024
How did consumers finance their spending, 2025 and 2024
Category proportion of total spend, 2025 and 2024
Off to university statements, 2025
Penetration for off to university categories, 2025 and 2024
Drivers of retailer selection, 2025
Channel usage for purchasing off to university products, 2025 and 2024
Store type for purchasing off to university products, 2025 and 2024
Device usage for purchasing off to university products, 2025 and 2024
Fulfilment options for off to university purchases made online, 2025 and 2024
Bedroom penetration overall for 2025, 2024 and 2023, and by demographic, 2025
Kitchen penetration overall for 2025, 2024 and 2023, and by demographic, 2025
Clothing & footwear penetration overall for 2025, 2024 and 2023, and by demographic, 2025
Health & beauty penetration overall for 2025, 2024 and 2023, and by demographic, 2025
Utility penetration overall for 2025, 2024 and 2023, and by demographic, 2025
Stationery penetration overall for 2025, 2024 and 2023, and by demographic, 2025
Accessories penetration overall for 2025, 2024 and 2023, and by demographic, 2025
Bathroom penetration overall for 2025, 2024 and 2023, and by demographic, 2025
Electricals penetration overall for 2025, 2024 and 2023, and by demographic, 2025
Books penetration overall for 2025, 2024 and 2023, and by demographic, 2025
Entertainment penetration overall for 2025, 2024 and 2023, and by demographic, 2025
Miscellaneous items penetration overall for 2025 and 2024, and by demographic, 2025
Planned/impulse purchases, 2025
Categories purchased before/after arriving at university, 2025

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