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Red Bull GmbH - Company Overview and Analysis, 2023 Update

Publisher GlobalData
Published Jun 04, 2023
Length 17 Pages
SKU # GBDT18268669

Description

Red Bull GmbH - Company Overview and Analysis, 2023 Update


Summary

Company Analysis: Red Bull GmbH, reports key findings as of 4th July, 2023 based on market analysis and brand diversification by industry and geography.

Red Bull operates in the non-alcoholic beverages industry. It owns and operates a variety of well-known brands such as Red Bull, Red Bull Sugar Free, and Organics by Red Bull. Red Bull operates its business across all the regions with North America and West Europe being critical markets for the company, generating 55.8% and 28.4% of sales, respectively, in 2022. GlobalData’s thematic scorecard shows that Red Bull is placed at 17th position in the thematic scorecard with a score of four in three themes. The company is actively investing in ecommerce, environmental, social, and governance (ESG) and easy & affordable.

Scope
  • North America is the leading revenue generating region for Red Bull
  • Energy drinks category is set to grow the fastest in Asia and East Europe
  • Red Bull’s energy drink business in Asia and Eastern Europe sees a favorable outlook
Reasons to Buy
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  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

17 Pages
Company snapshot
Company overview
Sales by region and category
Category forecast overview by region
Sales performance outlook
News and deals
Recruitment trends
Price dynamics
Social media trends
Key themes
Appendix

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