Proton Holdings Berhad - Strategic SWOT Analysis Review

Proton Holdings Berhad - Strategic SWOT Analysis Review

- provides a comprehensive insight into the company’s history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company’s key employees, key competitors and major products and services.

This up-to-the-minute company report will help you to formulate strategies to drive your business by enabling you to understand your partners, customers and competitors better.


  • Business description – A detailed description of the company’s operations and business divisions.
  • Corporate strategy – GlobalData’s summarization of the company’s business strategy.
  • SWOT analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats.
  • Company history – Progression of key events associated with the company.
  • Major products and services – A list of major products, services and brands of the company.
  • Key competitors – A list of key competitors to the company.
  • Key employees – A list of the key executives of the company.
  • Executive biographies – A brief summary of the executives’ employment history.
  • Key operational heads – A list of personnel heading key departments/functions.
  • Important locations and subsidiaries – A list of key locations and subsidiaries of the company, including contact details.

Proton Holdings Berhad (Proton), a subsidiary of DRB-HICOM Berhad, is an automobile company that manufactures and sells cars and related accessories. The company offers cars in customer and motorsport versions. Proton markets its customer products through Jebat, Lekiu, Tuah, Lekir, and Kasturi brands; and motorsport products through R-series brands. Proton also offers automotive engineering consultancy services through its subsidiary Lotus Engineering UK. The company three manufacturing facilities: Shah Alam, Tanjung Malim, and Component facility in Malaysia. Geographically, the company operates in Australia, South East Asia, Far East Asia, South Asia, North East Africa, South Africa, the Middle East, and Europe. Proton is headquartered in Subang Jaya, Selangor, Malaysia.

Proton Holdings Berhad Key Recent Developments

Dec 26,2018: Proton signs pact with UEM Edgenta to go green
Feb 09,2018: Proton Recorded A Market Share Increase Of 2.1% In January 2018

Reasons to Buy
  • Gain key insights into the company for academic or business research purposes. Key elements such as SWOT analysis and corporate strategy are incorporated in the profile to assist your academic or business research needs.
  • Identify potential customers and suppliers with this report’s analysis of the company’s business structure, operations, major products and services and business strategy.
  • Understand and respond to your competitors’ business structure and strategies with GlobalData’s detailed SWOT analysis. In this, the company’s core strengths, weaknesses, opportunities and threats are analyzed, providing you with an up to date objective view of the company.
  • Examine potential investment and acquisition targets with this report’s detailed insight into the company’s strategic, business and operational performance.
Note: Some sections may be missing if data is unavailable for the company.

Section 1 - About the Company
Proton Holdings Berhad - Key Facts
Proton Holdings Berhad - Key Employees
Proton Holdings Berhad - Key Employee Biographies
Proton Holdings Berhad - Major Products and Services
Proton Holdings Berhad - History
Proton Holdings Berhad - Locations And Subsidiaries
Head Office
Other Locations & Subsidiaries
Section 2 – Company Analysis
Company Overview
Proton Holdings Berhad - Business Description
Proton Holdings Berhad - SWOT Analysis
SWOT Analysis - Overview
Proton Holdings Berhad - Strengths
Proton Holdings Berhad - Weaknesses
Proton Holdings Berhad - Opportunities
Proton Holdings Berhad - Threats
Proton Holdings Berhad - Key Competitors
Section 3 – Company’s Recent Developments
Dec 26, 2018: Proton signs pact with UEM Edgenta to go green
Feb 09, 2018: Proton Recorded A Market Share Increase Of 2.1% In January 2018
Section 4 – Appendix
About GlobalData
Contact Us
List of Tables
Proton Holdings Berhad, Key Facts
Proton Holdings Berhad, Key Employees
Proton Holdings Berhad, Key Employee Biographies
Proton Holdings Berhad, Major Products and Services
Proton Holdings Berhad, History
Proton Holdings Berhad, Subsidiaries
Proton Holdings Berhad, Key Competitors

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