
Personalization in Insurance - Thematic Research
Description
Personalization in Insurance - Thematic Research
Summary
In recent years, the insurance market has undergone a significant transformation driven by a combination of macroeconomic shifts and rapid technological progress. Against a backdrop of global uncertainties such as geopolitical tensions and economic challenges, insurers have faced a landscape characterized by both obstacles and opportunities. Notably, personalization has emerged as a key focus area, with insurers increasingly harnessing the power of data analytics, artificial intelligence, and machine learning to tailor their offerings to the unique needs of individual customers. This emphasis on customization has not only led to higher levels of customer satisfaction but has also resulted in improved risk assessment and pricing accuracy. Additionally, the integration of Internet of Things devices and wearables has become more prevalent, providing insurers with real-time insights into policyholders' behaviors and enabling them to implement proactive risk mitigation strategies.
Over the last few years, the insurance industry has witnessed significant change, largely propelled by advancements in technology and changing consumer preferences. One of the most notable trends has been the increasing emphasis on personalization across all segments of insurance. This trend has been facilitated by the widespread adoption of innovative tools such as telematics, wearables, and artificial intelligence. These technological advancements have not only reshaped how insurers interact with customers but have also transformed the entire insurance value chain, driving greater efficiency and competitiveness in the market.
Scope
- GlobalData’s 2023 UK Insurance Consumer Survey indicates that the cost of premiums is a primary concern for 34.2% of consumers.
- There is varying interest in usage-based insurance policies based on potential premium savings, with 16.8% interested if it saved them 10%.
- The primary motivation for homeowners to consider sharing data from smart home devices with a home insurance company is financial savings, with 70.4% of respondents selecting this option as per GlobalData’s 2023 UK Insurance Consumer Survey.
- According to GlobalData surveying, SMEs rank improved safety measures as the most important feature of usage-based insurance.
- Identify leaders in the personalization in insurance theme.
- Determine how leading players use technologies to enhance personalization.
- Recognize how incumbents are collaborating with insurtechs to improve their own product offering and customer experience.
- Evaluate the strength of investment into the personalization in insurance theme and key related technologies.
Table of Contents
74 Pages
- Executive Summary
- Players
- Thematic Briefing
- Trends
- Technology trends
- Macroeconomic trends
- Regulatory trends
- Industry Analysis
- The personal insurance market
- Motor insurance
- Home insurance
- Pet insurance
- Travel insurance
- The commercial insurance market
- Life and health insurance
- Timeline
- Signals
- Mergers and acquisitions
- Venture financing
- The value of deals related to key technological themes decreased in 2023
- Value Chain
- Product development
- Marketing and distribution
- Underwriting and risk profiling
- Claims management
- Customer service
- Companies
- Sector Scorecards
- Life insurance sector scorecard
- Who’s who
- Thematic screen
- Valuation screen
- Risk screen
- Non-life insurance sector scorecard
- Who’s who
- Thematic screen
- Valuation screen
- Risk screen
- Glossary
- Further Reading
- GlobalData reports
- Our Thematic Research Methodology
- About GlobalData
- Contact Us
- List of Tables
- Table 1: Technology trends
- Table 2: Macroeconomic trends
- Table 3: Regulatory trends
- Table 4: Mergers and acquisitions
- Table 5: Venture financing
- Table 6: Companies
- Table 7: Glossary
- Table 8: GlobalData reports
- List of Figures
- Figure 1: Who are the leading players in the personalization in insurance theme?
- Figure 2: Cost of premium is a leading reason for consumers to choose an insurance provider
- Figure 3: While many consumers would be interested in taking a UBI policy, many have concerns
- Figure 4: Financial savings is the main motivator for consumers sharing data from smart home devices
- Figure 5: Many consumers have privacy concerns regarding sharing data with insurers
- Figure 6: There is room for growth for tracking technology to monitor pets
- Figure 7: Nearly a quarter of consumers would be willing to pay up to 5% more for a travel insurance policy that paid out automatically
- Figure 8: Larger-sized businesses are more comfortable with AI assessing their insurance requirements
- Figure 9: The main reason SMEs would be comfortable with AI assessing their insurance needs is because they think it is quicker than humans
- Figure 10: SMEs value human advice and expertise
- Figure 11: The majority of SMEs are comfortable (to some extent) with interacting with a AI chatbot
- Figure 12: Over half of SMEs would consider using an insurance app
- Figure 13: SMEs rank improved safety measures as the most important feature of usage-based car insurance
- Figure 14: Financial saving is a key motivator for consumers sharing data from activity trackers
- Figure 15: Privacy concerns is a barrier for consumers sharing data from activity trackers
- Figure 16: The personalization in insurance story
- Figure 17: The value of overall investments into key technological themes peaked in 2021
- Figure 18: The insurance industry value chain
- Figure 19: Younger consumers are more likely to adopt telematic devices
- Figure 20: Who does what in the life insurance space?
- Figure 21: Thematic screen - Life insurance sector scorecard
- Figure 22: Valuation screen - Life insurance sector scorecard
- Figure 23: Risk screen - Life insurance sector scorecard
- Figure 24: Who does what in the non-life insurance space?
- Figure 25: Thematic screen - Non-life insurance sector scorecard
- Figure 26: Valuation screen - Non-life insurance sector scorecard
- Figure 27: Risk screen - Non-life insurance sector scorecard
- Figure 28: Our five-step approach for generating a sector scorecard
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