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Opportunities in the Eastern European Cosmetics and Toiletries Industry 2025

Publisher GlobalData
Published Jul 31, 2025
Length 99 Pages
SKU # GBDT20349503

Description

Opportunities in the Eastern European Cosmetics and Toiletries Industry 2025

Summary

This report brings together multiple data sources to provide a comprehensive overview of the Eastern European cosmetics and toiletries (C&T) industry, analyzing data from 19 countries in the region. It also provides risk-reward analysis of four countries across the Eastern European region based on market assessment, economic development, sociodemographic factors, governance indicators, and technological infrastructure.

The Eastern European C&T industry grew steadily during 2019-24, driven by demand for skincare, personal hygiene, and naturally formulated products. Key markets such as the Czech Republic, Poland, and Romania led growth, supported by strong domestic brands and rising per capita expenditure. The skincare sector remained dominant in 2024, with younger consumers favoring natural and ethical products. In 2024, L’Oréal was the leading company. In the same year, modern retail led the distribution, driven by the convenience offered by supermarkets, hypermarkets, and ecommerce. Packaging in the C&T industry is changing in response to consumer demand for sustainability, convenience, and visual appeal. Consumers are increasingly opting for functional features such as dispensers, travel-sized formats, and resealable closures. Concurrently, brands are prioritizing sleek, premium packaging designs to enhance shelf appeal, particularly in the skincare and fragrances sectors.

Rising health consciousness is driving demand for natural cosmetics, with growing interest in essential oils, plant collagen, and herbal extracts. Consumers are increasingly gravitating toward vegan C&T products, driven by the perception that these offerings are safer and less likely to cause skin irritation or dryness. Consumers in Eastern Europe are showing a growing preference for personalized, data-driven shopping experiences. The widespread use of the internet and smartphones is fueling demand for digital technologies across the C&T industry-from production to retail.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Eastern European cosmetics and toiletries (C&T) industry, analyzing data from 19 countries in the region. It includes analysis on the following-
  • Market environment: Includes industry size, market size, and growth analysis by sector.
  • High-potential countries analysis: It provides risk-reward analysis of four countries across the Eastern European region based on market assessment, economic development, sociodemographic factors, governance indicators, and technological infrastructure.
  • Country deep dive: Provides the overview and key trends across high-potential countries.
  • Success stories: This section features some of the most compelling C&T products manufacturers, brands, products, and marketing campaigns in the Eastern European region. It also provides a better understanding of how certain manufacturers achieved success in the industry, and insights.
  • Competitive environment: Provides an overview of leading companies in the Eastern European region, besides analyzing the growth of private label in the region.
  • Distribution analysis: Provides analysis on the leading distribution channels in the Eastern European C&T products industry in 2024. It covers modern retail, traditional retail, specialist retail, direct sellers, cash & carries & warehouse clubs, and other distribution channels.
  • Packaging analysis*: The report provides percentage share (2024) and growth analysis (during 2019-24) for various pack materials, pack types, closures, and primary outer types based on volume sales (by pack units) of C&T products.
  • Challenges and outlook: Provides the challenges and outlook pertaining to the Eastern European C&T industry.
  • Select industry metrics: Provides the insights on patent filings, job analytics by country and theme, as well as on global deals.
Reasons to Buy
  • Manufacturers and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates

Table of Contents

99 Pages
Executive Summary
Market Environment
Regional Market Size Comparison - Eastern Europe vs. Other Regions
Growth Comparison - Value and Volume Growth by Region
Eastern Europe Market Growth Analysis by Country
Eastern Europe Market Growth Analysis by Sectors
High-Potential Countries Analysis
Methodology - Identifying High-Potential Countries
Top Four High-Potential Countries in Eastern Europe
Overview of High-Potential Countries in Eastern Europe
Growth Contribution Analysis by Country
Value Share Analysis of C&T Sectors
Per Capita Consumption Analysis
Per Capita Expenditure Analysis
Country Deep Dive
Overview of the Czech C&T Industry
Czech Republic: Demographic Analysis
Czech Republic: Market Size Analysis of Top Four Cities
Czech Republic: Market Size Analysis of Top Four Cities by Sector
Key Trends in the Czech C&T Industry
Overview of the Hungarian C&T Industry
Hungary: Demographic Analysis
Hungary: Market Size Analysis of Top Five Cities
Hungary: Market Size Analysis of Top Five Cities by Sector
Key Trends in the Hungarian C&T Industry
Overview of the Polish C&T Industry
Poland: Demographic Analysis
Poland: Market Size Analysis of Top 10 Cities
Poland: Market Size Analysis of Top 10 Cities by Sector
Key Trends in the Polish C&T Industry
Overview of the Romanian C&T Industry
Romania: Demographic Analysis
Romania: Market Size Analysis of Top Eight Cities
Romania: Market Size Analysis of Top Eight Cities by Sector
Key Trends in the Romanian C&T Industry
Success Stories
About Success Stories
Case Study: Procter & Gamble Olay Super Serum
Case Study: Under Your Skin International Hair Growth Kit
Case Study: Organic Shop Salted Caramel Chewy Body Scrub Vanilla and Cocoa
Competitive Environment
Leading Companies’ Shares in the Eastern European C&T Industry
Brand Share Analysis of Top Five Companies
Leading Companies in the Eastern European C&T Industry
Leading Brands in the Eastern European C&T Industry
Private label Penetration in the Eastern European C&T Industry
Distribution Analysis
Leading Distribution Channels by Country
Leading Distribution Channels by Sector
Packaging Analysis
Industry Performance Analysis by Key Pack Material and Pack Type
Industry Performance Analysis by Closure Type and Primary Outer Type
Challenges and Future Outlook
Key Challenges in the Eastern European C&T Industry
Future Outlook of the Eastern European C&T Industry
Select Industry Metrics
Eastern Europe C&T Patent Filings, Grants, and Publications
Eastern Europe C&T Patent Filings by Company
Global C&T Patent Filings
Eastern Europe C&T Job Analytics by Company
Eastern Europe C&T Job Analytics by Theme
Global C&T Deals
Appendix
Definitions
About GlobalData

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