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Opportunities in the Eastern European Consumer Health Industry 2025

Publisher GlobalData
Published Dec 31, 2025
Length 76 Pages
SKU # GBDT20775502

Description

Opportunities in the Eastern European Consumer Health Industry 2025

Summary

Provides an overview of current conumser health industry scenario regarding the future outlook in terms of ingredients, product claims, labeling, and distribution. The analysis also covers regional overview of the Eastern European region — highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.

Eastern Europe’s consumer health market reached $12.3 billion in 2024 and is forecast to grow at a 5.1% CAGR (2024-29) to $15.7 billion by 2029. The region was the fourth-largest by volume in 2024 (10.7 million kg of protein powders/bars and three million liters of protein RTD) and recorded the third-highest per capita spend at $47.9. In the region, OTC healthcare held the largest value share at 61.3%, followed by vitamins and dietary supplements at 33.6%. From 2024-29, sports & active nutrition is expected to grow fastest (10.8% CAGR), ahead of vitamins & supplements (9%) and OTC (2.2%).

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Eastern European consumer health industry, analyzing data from 19 countries in the region. It includes an analysis of the following -
  • Market environment: Includes industry size, market size, and growth analysis by sector.
  • High-potential countries analysis: It provides risk-reward analysis of four countries across the Eastern European region based on market assessment, economic development, sociodemographic factors, governance indicators, and technological infrastructure.
  • Country deep dive: Provides the overview and key trends across high-potential countries.
  • Success stories: This section features some of the most compelling consumer health products manufacturers, brands, products, and marketing campaigns in the Eastern European region. It also provides a better understanding of how certain manufacturers achieved success in the industry and insights.
  • Competitive environment: Provides an overview of leading companies in the Eastern European region, besides analyzing the growth of private label in the region.
  • Distribution Analysis: Provides analysis of the leading distribution channels in the Eastern European consumer health industry in 2024. It covers five distribution channels: direct sellers, modern retail, specialist retail, traditional retail, and cash & carries and warehouse clubs.
  • Challenges and outlook: Provides the challenges and outlook pertaining to the Eastern European consumer health products industry.
  • Select industry metrics: Provides the insights on patent filings, job analytics by country and theme, as well as on global deals.
Reasons to Buy

  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates

    • Table of Contents

    76 Pages
    • Executive Summary
      • Regional Market Size Comparison - Eastern Europe vs. Other Regions
      • Growth Comparison - Value and Volume Growth by Region
      • Eastern European Market Growth Analysis by Country
      • Eastern European Market Growth Analysis by Sectors
      • Methodology - Identifying High-Potential Countries
      • Top Four High-Potential Countries in Eastern Europe
      • Overview of High-Potential Countries in the Eastern Europe
      • Growth Contribution Analysis by Country
      • Value Share Analysis of Consumer Health Sectors
      • Per Capita Consumption Analysis
      • Per Capita Expenditure Analysis
      • Slovakia
      • Key Trends in the Slovakian Consumer Health Industry
      • Poland
      • Bulgaria
      • Hungary
      • About Success Stories
      • Case Study: Only Natural's ProstaGood
      • Case Study: Aron Pharma's Berroxin(R) Immuno Syrup
      • Leading Companies' Shares in the Eastern European Consumer Health Industry
      • Brand Share Analysis of Top Five Companies
      • Leading Companies in the Eastern European Consumer Health Industry
      • Leading Brands in the Eastern European Consumer Health Industry
      • Private Label Penetration in the Eastern European Consumer Health Industry
      • Leading Distribution Channels by Country
      • Leading Distribution Channels by Sector
      • Key Challenges in the Eastern European Consumer Health Industry
      • Outlook for the Eastern European Consumer Health Industry
      • Eastern European Consumer Health Patent Filings, Grants, and Publications
      • Eastern European Consumer Health Patent Filings by Company
      • Global Consumer Health Patent Filings
      • Eastern European Consumer Health Job Analytics by Company
      • Eastern European Consumer Health Job Analytics by Theme
      • Global Consumer Health Deals
    • Appendix
      • Definitions - Sector and Category
      • Definitions - Channel
      • GlobalData's Eight Mega-Trends
      • The Eight Mega-Trends Can be Broken Down into 43 Trends
      • Definitions - Trends: Health & Wellness
      • Definitions - Trends: Sensory & Indulgence
      • Definitions - Trends: Comfort & Uncertainty
      • Definitions - Trends: Sustainability & Ethics
      • Definitions - Trends: Individualism & Expression
      • Definitions - Trends: Digitalization
      • Definitions - Trends: Easy & Affordable
      • Definitions - Trends: Demographics

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