
Online Travel - Thematic Research
Description
Online Travel - Thematic Research
Summary
This thematic research report takes an in-depth look at the theme of online travel and the impact it has on the travel and tourism industry. This report analyzes the players impacted by this theme alongside the contributing trends, negative destination trends, unintended opportunities, and trends that have emerged as a result of online travel. It then dives deep into an industry analysis, presenting several real-life case studies looking at how destinations and companies have responded to the impact of this theme on their operations. Recommendations are then offered for the travel sector, alongside a description of companies mentioned throughout. This report focus is on online travel.
Key Highlights
Within the online travel sphere, it is increasingly common to see larger players in lodging providers and airlines. Both sectors now have a well-established presence in the online travel space, offering direct booking and reservation portals for their customers. Companies such as Hilton, easyJet, and Ryanair are considered leaders within the online travel theme due to the adoption and integration of technology and key advancements such as Big Data, artificial intelligence, machine learning, and travel apps.
To accelerate recovery from the pandemic, companies must attempt to drive direct bookings, as less capital is leaked this way. Loyalty programs can be used here; a customer that is part of a loyalty program will likely re-book directly to receive future rewards and perks. Due to the changing needs and demands of the modern traveler, travel booking has evolved from traditional high street stores with in-person travel agents to a highly fragmented online marketplace of travel products and suppliers.
Companies have had to shift the focus away from a high street presence towards an asset-light, online-only operation to remain current in the ever-competitive online space. This trend will further accelerate as internet penetration grows worldwide and online platforms become the preferred method for travelers to find information and make transactions.
Scope
This thematic report provides an overview of the impact online travel has on the travel sector and seeks to understand some of the contributory factors. The key trends within this theme are split into three categories: consumer trends, enterprise trends, and industry trends. Several case studies are included to analyze the multiple ways countries and companies have responded to the impact of this theme’s growth and what they are doing to grow with this theme.
Reasons to Buy
Understand the current online travel trends within the travel landscape today and how these will escalate in the near future.
Assess how travel and tourism companies such as tour operators, OTAs and DMOs are utilizing online travel to drive revenues.
Acknowledge the potential pitfalls of using online travel by understanding the social, cultural, and environmental effects on the destination.
Discover recommendations for businesses involved in online travel.
GlobalData’s thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. It has a proven track record of identifying the important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage. All across the travel and tourism supply chain, now have an opportunity to capitalize on online travel, and there are notable examples of this. Therefore, all should buy this report to fully understand how this theme will continue to be a key theme in the future travel landscape.
Table of Contents
75 Pages
- Executive Summary
- Players
- Thematic Briefing
- Trends
- Consumer trends
- Enterprise trends
- Industry trends
- Industry Analysis
- Impact of online travel on travel & tourism
- Booking convenience
- Shift in marketing strategy
- Destination management
- Increased competition
- Customer reviews and feedback
- Challenges of online travel in travel & tourism
- Price wars
- Dependency on online platforms
- Market saturation
- Data privacy concerns
- Disintermediation
- Recommendations for online travel in travel & tourism
- Invest in an online presence
- Optimize for mobile
- Provide value-added services
- Stay agile and adapt
- Collaborate with OTAs
- Case studies
- Skyscanner
- CheapOair
- Momondo
- Vrbo
- Traveloka
- Timeline
- Signals
- M&A trends
- Venture financing trends
- Patent trends
- Company filing trends
- Hiring trends
- Social media trends
- Hotels
- Artificial intelligence
- Day trips
- Value Chain
- Third-party suppliers
- Direct suppliers
- Ancillary suppliers
- Companies
- Public companies
- Private companies
- Sector Scorecards
- Airlines sector scorecard
- Who’s who
- Thematic screen
- Valuation screen
- Risk screen
- Rail and road transport sector scorecard
- Who’s who
- Thematic screen
- Valuation screen
- Risk screen
- Travel intermediaries sector scorecard
- Who’s who
- Thematic screen
- Valuation screen
- Risk screen
- Glossary
- Further Reading
- GlobalData reports
- Our Thematic Research Methodology
- About GlobalData
- Contact Us
- List of Tables
- Table 1: Consumer trends
- Table 2: Industry trends
- Table 3: M&A trends
- Table 4: Venture financing trends
- Table 5: Public companies
- Table 6: Private companies
- Table 7: Glossary
- Table 8: GlobalData reports
- List of Figures
- Figure 1: Who are the leading players in the online travel theme, and where do they sit in the value chain?
- Figure 2: Online travel market value overtook that of in-store market value in 2015
- Figure 3: The online travel story
- Figure 4: The number of deals in the online travel space is trending downwards
- Figure 5: Total online travel-related patent publications peaked in 2021
- Figure 6: Online travel mentions peaked in 2022
- Figure 7: Expedia Group is the company hiring the most for roles involved in the online travel theme
- Figure 8: Trendline chart
- Figure 9: The online travel value chain
- Figure 10: Who does what in the airlines space?
- Figure 11: Thematic screen - Airlines sector scorecard
- Figure 12: Valuation screen - Airlines sector scorecard
- Figure 13: Risk screen - Airlines sector scorecard
- Figure 14: Who does what in the rail and road transport space?
- Figure 15: Thematic screen - Rail and road transport sector scorecard
- Figure 16: Valuation screen - Rail and road transport sector scorecard
- Figure 17: Risk screen - Rail and road transport sector scorecard
- Figure 18: Who does what in the travel intermediaries space?
- Figure 19: Thematic screen - Travel intermediaries sector scorecard
- Figure 20: Valuation screen - Travel intermediaries sector scorecard
- Figure 21: Risk screen - Travel intermediaries sector scorecard
- Figure 22: Our five-step approach for generating a sector scorecard
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