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Lithuania Cards and Payments: Opportunities and Risks to 2029

Publisher GlobalData
Published Oct 14, 2025
Length 55 Pages
SKU # GBDT20528965

Description

Lithuania Cards and Payments: Opportunities and Risks to 2029

Summary

GlobalData’s ‘LithuaniaCards and Payments: Opportunities and Risks to 2029' report provides detailed analysis of market trends in the Lithuanian cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including cash, card, credit transfer, direct debits, and cheques during the review-period (2021-25e).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2025e-29f). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together GlobalData’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies and recent changes in regulatory structure.

GlobalData’s ‘Lithuania Cards and Payments: Opportunities and Risks to 2029' report provides top-level market analysis, information and insights into the Lithuanian cards and payments industry, including:
  • Current and forecast values for each market in the Lithuanian cards and payments industry, including debit, credit and charge cards.
  • Detailed insights into payment instruments including card, credit transfer, and cash. It also, includes an overview of the country's key alternative payment instruments.
  • Ecommerce market analysis.
  • Analysis of various market drivers and regulations governing the Lithuanian cards and payments industry.
  • Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.
  • Comprehensive analysis of consumer attitudes and buying preferences for cards.
  • The competitive landscape of the Lithuanian cards and payments industry.
Key Highlights
  • Digital-only banks have helped drive competition in the banking space; boosting debit card holding. In December 2021, Revolut was upgraded from a specialized bank license to a banking license. As of May 2025, Revolut reached over 600,000 clients in Lithuania. Revolut offers a range of bank accounts to serve varied customer segments, all of which include a debit card. The Standard account provides basic features. Premium users can avail higher ATM cash withdrawal limits and comprehensive travel insurance. Metal account holders get all Premium benefits plus extra perks, such as cashback and 24/7 customer care support.
  • Contactless payments are gaining prominence in Lithuania, with the implementation of contactless payment systems for public transport. In March 2023, Klaipeda Public Transport partnered with the Estonian technology company Ridango to enhance the former’s ticketing system with contactless payment capabilities. Similarly, in August 2024, the capital city Vilnius implemented a contactless payment system for its public transportation network. This system allows passengers to use their bank cards, smartphones, and smartwatches to pay for bus and trolleybus rides without the need for physical tickets or cash. By adopting this payment method, Vilnius is taking a major step toward modernizing its infrastructure and creating a more-efficient and user-friendly public transport system.
  • The Government of Lithuania implemented a plan starting from March 2024 and concluding in 2028 to develop and strengthen financial literacy and entrepreneurship competencies among both the young and adult populations of Lithuania, as well as SMEs. For the young population, the plan includes incorporating financial literacy and entrepreneurship competencies into general education from preschool to secondary education. The plan also aims to address financial literacy among the adult population. To achieve this, a two-year financial literacy program for adults will be created, alongside information campaigns designed to promote it. A national financial literacy exam will also be organized.
Scope
  • Card market size in terms of number of cards, value and volume of transactions in Lithuaniaalong with detailed card segmentation of debit, and credit cards available in the country.
  • Market sizing and analysis of major payment instruments including card, credit transfer, and cash.
  • Payment market trends and growth for both historical and forecast period
  • Competitor analysis with detailed insights into leading card issuers and schemes.
  • Comprehensive analysis of consumer attitudes and buying preferences for cards.
  • A detailed snapshot of country's key alternative payment brands.
Reasons to Buy
  • Make strategic business decisions, using top-level historic and forecast market data, related to the Lithuanian cards and payments industry and each market within it.
  • Understand the key market trends and growth opportunities in the Lithuanian cards and payments industry.
  • Assess the competitive dynamics in the Lithuanian cards and payments industry.
  • Gain insights into marketing strategies used for various card types in Lithuania.
  • Gain insights into key regulations governing the Lithuanian cards and payments industry.

Table of Contents

55 Pages
1. Executive Summary
2. Market Overview
3. Payment Instruments
4. Card-Based Payments
5. Ecommerce Payments
6. Alternative Payments
7. Payment Innovation
8. Job Analysis
9. Payment Infrastructure and Regulation
10. Appendix
List of Tables
Key facts, 2025
Benchmarking of payment cards, 2025
Payment instrument transaction values (LCU), 2021-29f
Payment instrument transaction values ($), 2021-29f
Payment instrument transaction volumes (units), 2021-29f
Payment cards in circulation by type (units), 2021-29f
Volume of payment card transactions (units), 2021-29f
Value of payment card transactions (LCU), 2021-29f
Value of payment card transactions ($), 2021-29f
Debit cards in circulation (units), 2021-29f
Debit card transaction volumes, 2021-29f
Debit card transaction values (LCU), 2021-29f
Debit card transaction values ($), 2021-29f
Debit cards in circulation by scheme (units), 2021-25e
Debit card transaction values by scheme (LCU), 2021-25e
Debit card transaction values by scheme ($), 2021-25e
Debit cards in circulation by issuer (units), 2021-25e
Debit cards transaction value by issuer (LCU), 2021-25e
Debit cards transaction value by issuer ($), 2021-25e
Credit cards in circulation (units), 2021-29f
Credit card transaction volumes, 2021-29f
Credit card transaction values (LCU), 2021-29f
Credit card transaction values ($), 2021-29f
Credit cards in circulation by scheme (units), 2021-25e
Credit card transaction values by scheme (LCU), 2020-24e
Credit card transaction values by scheme ($), 2021-25e
Credit cards in circulation by issuer (units), 2021-25e
Credit cards transaction value by issuer (LCU), 2021-25e
Credit cards transaction value by issuer ($), 2021-25e
List of Figures
Inflation rate
GDP growth rate
Payment instruments transaction value and volume
Instant payments transaction value and volume
Card penetration
Card payments by value
Debit card frequency of payments and average transaction value
Debit card schemes transaction value and volume
Debit card issuers by number of cards and transaction value
Credit card frequency of payments and average transaction value
Credit card schemes transaction value and volume
Credit card issuers by number of cards and transaction value
Credit card debt
E-commerce transaction value and ecommerce breakdown by mobile vs. desktop/laptop
Active jobs intensity in the country
Number of POS terminals and ATMs

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