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Italy Beer and Cider Market Insights 2025

Publisher GlobalData
Published Sep 04, 2025
Length 87 Pages
SKU # GBDT20436598

Description

Italy Beer and Cider Market Insights 2025

Summary

Beer and cider market insights report provides detailed data and textual analysis of the beer and cider sector and the report contains introduction, category and segment insights, company and brand insights, distribution insights, packaging insights, consumer insights, recommendations and appendix sections.

Key insights and drivers behind the beer and cider market performance

Key Highlights
  • The beer and cider sector experienced a modest increase in volume sales, primarily fueled by a rise in tourism and promotional activities during the latter half of the year. However, the sector encountered considerable challenges stemming from fluctuations in consumer confidence and a sluggish economic outlook for 2024. The increasing emphasis on health and wellness is influencing consumer purchasing decisions, with many opting for zero-alcohol and low-alcohol alternatives.
  • The discount price segment demonstrated the most rapid growth in both volume and value in 2024, particularly in the context of high inflation. While established brands maintained a significant share of the market, heightened price sensitivity prompted many consumers to gravitate towards private label products.
  • Retail channels captured the largest market share in 2024, with the e-commerce sub-channel experiencing the fastest growth, driven by convenience and a broad product availability. Glass bottles continued to lead the Italian beer and cider market in 2024, owing to their content visibility, effective barrier protection, and well-established collection and recycling systems.
Scope
  • The beer and cider sector experienced a modest increase in volume sales, primarily fueled by a rise in tourism and promotional activities during the latter half of the year. However, the sector encountered considerable challenges stemming from fluctuations in consumer confidence and a sluggish economic outlook for 2024. The increasing emphasis on health and wellness is influencing consumer purchasing decisions, with many opting for zero-alcohol and low-alcohol alternatives.
  • The discount price segment demonstrated the most rapid growth in both volume and value in 2024, particularly in the context of high inflation. While established brands maintained a significant share of the market, heightened price sensitivity prompted many consumers to gravitate towards private label products.
  • Retail channels captured the largest market share in 2024, with the e-commerce sub-channel experiencing the fastest growth, driven by convenience and a broad product availability. Glass bottles continued to lead the Italian beer and cider market in 2024, owing to their content visibility, effective barrier protection, and well-established collection and recycling systems.
Reasons to Buy
  • Gain an in-depth understanding of the dynamics and structure of the Italian beer & cider sector, from the latest competitive intelligence of both historical and forecast data to enhance your corporate strategic planning.
  • Understand volume vs. value data and identify the key growth opportunities across the superpremium, premium, mainstream and discount segments to best target profitability.
  • Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.

Table of Contents

87 Pages
Introduction
Executive Summary
Industry Snapshot
Sector Snapshot
Beer & Cider Volume and Value Growth Projections
Enablers and Inhibitors of Beer & Cider Growth
Category and Segment Insight
Beer & Cider Winners and Losers
Beer Category Overview
Beer Type Evolution
Flavor Dynamics - Beer
Craft Beer Segment Dynamics
Cider Category Overview
Brand vs. Private Label Dynamics
Price Segmentation
Alcoholic-Strength Segment Dynamics
Beer: Emerging Trends & Opportunities
Company and Brand Insight
Top Beer & Cider Company Dynamics
Leading Company Profiles
Tier 2 Companies - Key Callouts
Top Beer & Cider Brand Dynamics
Brand Spotlight Case Studies - How to Win
Brand Spotlight Case Studies - What to Learn
Job Analytics - Themes Evolution
Job Analytics - Total Jobs
Global Patent Filings
Distribution Insight
Beer & Cider Channel Dynamics
Beer & Cider Sub-Channel Dynamics
Price Point Analysis
Packaging Insight
External Packaging Influences
Packaging Snapshot
Packaging Material Snapshot
Packaging Type Snapshot
Consumer Insight
Key Drivers Influencing Beer & Cider Consumption
Moderation & Avoidance
Environmental Responsibility
Actionable Insights
Targeting Emerging Segments and Trends
Appendix
Category Definitions
Packaging Definitions
Channel Definitions
Research Methodology
About GlobalData
List of Tables
All alcoholic drinks (000s HL) incremental volume, 2025-30f
All alcoholic drinks (volume) CAGR, 2025-30f
Beer & cider volume and value growth projections, 2025-30f
Beer & cider category performance, 2023-24
Best-performing beer types by volume (000s HL), 2024
Best-performing beer types by value (LCU million), 2024
Performance of top companies, 2024
Performance of top brands, 2024
Job postings by theme & company, January 2024-December 2024
Performance of retail and foodservice channels, 2024
Top growth opportunities in retail
Top growth opportunities in foodservice
Performance of packaging, 2024
List of Figures
Sector volume (000s HL), 2024
All alcoholic drinks market share and per capita consumption, 2024
Beer & cider sector size (000s HL, LCU million), 2020-30f
Beer & Cider Volume and Value Growth Projections
Beer volume (000s HL) and value (LCU million) size, 2020-30f
Beer type size, volume (000s HL) and value (LCU million), 2024
Beer types, value & volume category share, 2024
Volume and value share by leading flavor category, 2024
Flavor category annual volume performance (000s HL), 2024
Flavor category annual value performance (LCU million), 2024
Craft beer size, 2019-24, 000s HL
Cider volume (000s HL) and value (LCU million) size, 2020-30f
Cider type size, volume (000s HL) and value (LCU million), 2024
Beer private label size & annual growth, 000s HL, LCU million, 2024
Private label share of total beer, value and volume, 2024
Beer & cider price segment 2024 volume (000s HL), average price (LCU), value (LCU million), and 2023-24 growth
Alcoholic-strength bands, volume market share, 2024
Alcoholic-strength bands, incremental volume, 000s HL, 2023-24
Alcoholic-strength bands, volume CAGR, 2019-24
Leading Company Profile 1: Company size, volume (000s HL) and value (LCU million), 2020-24
Leading Company Profile 1: Company key brand size, volume (000s HL), and growth (%), 2024
Leading Company Profile 2: Company size, volume (000s HL) and value (LCU million), 2020-24
Leading Company Profile 2: Company key brand size, volume (000s HL), and growth (%), 2024
Leading Company Profile 3: Company size, volume (000s HL) and value (LCU million), 2020-24
Leading Company Profile 3: Company key brand size, volume (000s HL), and growth (%), 2024
Job postings by theme, January 2024-December 2024
Total job postings by company, January 2024-December 2024
Total beer & cider patent filings for key markets, 2024
Foodservice vs. retail annual beer & cider volume growth evolution, 2020-30f
Beer & cider volume share by channel, 2024
Beer PPL (LCU) evolution foodservice vs. retail, 2020-30f
Cider PPL (LCU) evolution foodservice vs. retail, 2020-30f
Packaging material volume share, 2024
Packaging material annual volume growth, 2019-24
Packaging material volume CAGR, 2019-24
Packaging type volume share, 2024
Packaging type annual volume growth, 2019-24
Packaging type volume CAGR, 2019-24

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