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Italy Beer and Cider Market Insights 2025

Publisher GlobalData
Published Sep 04, 2025
Length 87 Pages
SKU # GBDT20436598

Description

Italy Beer and Cider Market Insights 2025

Summary

Beer and cider market insights report provides detailed data and textual analysis of the beer and cider sector and the report contains introduction, category and segment insights, company and brand insights, distribution insights, packaging insights, consumer insights, recommendations and appendix sections.

Key insights and drivers behind the beer and cider market performance

Key Highlights
  • The beer and cider sector experienced a modest increase in volume sales, primarily fueled by a rise in tourism and promotional activities during the latter half of the year. However, the sector encountered considerable challenges stemming from fluctuations in consumer confidence and a sluggish economic outlook for 2024. The increasing emphasis on health and wellness is influencing consumer purchasing decisions, with many opting for zero-alcohol and low-alcohol alternatives.
  • The discount price segment demonstrated the most rapid growth in both volume and value in 2024, particularly in the context of high inflation. While established brands maintained a significant share of the market, heightened price sensitivity prompted many consumers to gravitate towards private label products.
  • Retail channels captured the largest market share in 2024, with the e-commerce sub-channel experiencing the fastest growth, driven by convenience and a broad product availability. Glass bottles continued to lead the Italian beer and cider market in 2024, owing to their content visibility, effective barrier protection, and well-established collection and recycling systems.
Scope
  • The beer and cider sector experienced a modest increase in volume sales, primarily fueled by a rise in tourism and promotional activities during the latter half of the year. However, the sector encountered considerable challenges stemming from fluctuations in consumer confidence and a sluggish economic outlook for 2024. The increasing emphasis on health and wellness is influencing consumer purchasing decisions, with many opting for zero-alcohol and low-alcohol alternatives.
  • The discount price segment demonstrated the most rapid growth in both volume and value in 2024, particularly in the context of high inflation. While established brands maintained a significant share of the market, heightened price sensitivity prompted many consumers to gravitate towards private label products.
  • Retail channels captured the largest market share in 2024, with the e-commerce sub-channel experiencing the fastest growth, driven by convenience and a broad product availability. Glass bottles continued to lead the Italian beer and cider market in 2024, owing to their content visibility, effective barrier protection, and well-established collection and recycling systems.
Reasons to Buy
  • Gain an in-depth understanding of the dynamics and structure of the Italian beer & cider sector, from the latest competitive intelligence of both historical and forecast data to enhance your corporate strategic planning.
  • Understand volume vs. value data and identify the key growth opportunities across the superpremium, premium, mainstream and discount segments to best target profitability.
  • Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.

Table of Contents

87 Pages
    • Executive Summary
    • Industry Snapshot
    • Sector Snapshot
    • Beer & Cider Volume and Value Growth Projections
    • Enablers and Inhibitors of Beer & Cider Growth
    • Beer & Cider Winners and Losers
    • Beer Category Overview
    • Beer Type Evolution
    • Flavor Dynamics - Beer
    • Craft Beer Segment Dynamics
    • Cider Category Overview
    • Brand vs. Private Label Dynamics
    • Price Segmentation
    • Alcoholic-Strength Segment Dynamics
    • Beer: Emerging Trends & Opportunities
    • Top Beer & Cider Company Dynamics
    • Leading Company Profile - Heineken Italia
    • Leading Company Profile - Peroni
    • Leading Company Profile - Birra Castello
    • Tier 2 Companies - Key Callouts
    • Top Beer & Cider Brand Dynamics
    • Brand Spotlight Case Studies - How to Win
    • Brand Spotlight Case Studies - What to Learn
    • Job Analytics - Themes Evolution
    • Job Analytics - Total Jobs
    • Global Patent Filings
    • Beer & Cider Channel Dynamics
    • Beer & Cider Sub-Channel Dynamics
    • Price Point Analysis
    • External Packaging Influences
    • Packaging Snapshot
    • Packaging Material Snapshot
    • Packaging Type Snapshot
    • Key Drivers Influencing Beer & Cider Consumption
    • Moderation & Avoidance
    • Environmental Responsibility
  • Actionable Insights
    • Category Definitions
    • Packaging Definitions
    • Channel Definitions
    • Research Methodology

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