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Internet of Things (IoT) in Media - Thematic Intelligence

Publisher GlobalData
Published Nov 23, 2023
Length 67 Pages
SKU # GBDT18393295

Description

Internet of Things (IoT) in Media - Thematic Intelligence


Summary

Although it has been somewhat sidelined by artificial intelligence in the industry-especially after the launch of Chat-GPT in late 2022-IoT remains crucial for media. IoT use cases in the media industry include connecting devices and collecting user data to create more customized and engaging experiences, cut costs, and enhance the efficiency of operations. Forecasts suggest that IoT use in the sector will increase in the next four years, implying that the technology is here to stay.

Key Highlights

Forecasts reveal that IoT use in media is set to increase as according to GlobalData, IoT revenue in the media industry will grow with a CAGR of approximately 14% between 2022 and 2027. IoT has the potential to help media companies with some of the major challenges of the sector including information overload, inflation, the cookieless future ahead, and intense competition. Evidence suggests that IoT will be a crucial investment area for media companies when it comes to connectivity, data, and app layers to boost efficiency and user experience.

Scope
  • This report provides a detailed guideline on how IoT can be used in the media industry. It also outlines signals for IoT in the media industry and the leading IoT adopters and specialist vendors in the sector.
Reasons to Buy
  • IoT is among the most important inventions of the century. GlobalData's Tech Sentiment Poll Q3 2023 divulged that three out of five respondents believed that IoT will disrupt their industry, either significantly or slightly. This report provides a detailed guideline on how IoT can be used in the media industry. It also outlines signals for IoT in the media industry and the leading IoT adopters and specialist vendors in the sector.

Table of Contents

67 Pages
Executive Summary
Players
Media Sector Challenges
The Impact of IoT on Media
How IoT can help address the challenge of information overload
How IoT can help address the challenge of inflation
How IoT can help address the challenge of a cookieless future
How IoT can help address the challenge of intense competition
Case Studies
The San Francisco Opera uses IoT to enable remote musical collaboration
Pokémon Go combines IoT and AR to create a unique gaming experience
Life360 uses IoT to connect people with their friends and family
Coinbase used a QR code ad during the Super Bowl to promote its app
ARAIG uses IoT to increase connectivity in games
Market Size and Growth Forecasts
Signals
Mergers and acquisitions
Patent trends
Company filing trends
Hiring trends
IoT Value Chain
Physical layer
Connected things
Cameras and lenses
Sensors and microcontrollers
Microprocessors
Connectivity layer
Edge infrastructure
Cloud infrastructure
Networking equipment
Telecom networks
Data layer
Data integration
Data aggregation
Data processing
Data storage
Data validation
Data governance and security
App layer
Apps
Platforms
Services layer
Integration services
Consulting services
Companies
Leading IoT adopters in media
Specialist IoT vendors in media
Sector Scorecards
Music, film, and TV sector scorecard
Who’s who
Thematic screen
Valuation screen
Risk screen
Advertising sector scorecard
Who’s who
Thematic screen
Valuation screen
Risk screen
Gaming sector scorecard
Who’s who
Thematic screen
Valuation screen
Risk screen
Glossary
Further Reading
GlobalData reports
Our Thematic Research Methodology
About GlobalData
Contact Us
List of Tables
Table 1: key challenges currently facing the media sector.
Table 2: Mergers and acquisitions
Table 3: Leading IoT adopters in media
Table 4: Specialist IoT vendors in media
Table 5: Glossary
Table 6: GlobalData reports
List of Figures
Figure 1: Key players in IoT
Figure 2: More than half of the respondents believe that IoT will disrupt their industry
Figure 3: IoT will be a significant investment area for media companies in connectivity, data, and app layers
Figure 4: The global IoT revenue in the media sector will reach $11.6 billion in 2027
Figure 5: IoT-related publications in April peaked in 2021
Figure 6: Samsung Group and Alphabet come on top in IoT patent publications for the media industry
Figure 7: The US and China are at the top authorities when it comes to IoT patent publications in media
Figure 8: IoT mentions in company filings in company filings peaked in 2021
Figure 9: The number of AI-related active jobs in the media industry peaked in June 2023
Figure 10: Sirius XM had the greatest number of IoT-related active jobs from January 1, 2020 to October 31, 2023
Figure 11: The IoT value chain
Figure 12: The IoT value chain - Physical layer: leaders and challengers
Figure 13: The IoT value chain - Connectivity layer: leaders and challengers
Figure 14: The IoT value chain - Data layer: leaders and challengers
Figure 15: The IoT value chain - App layer: leaders and challengers
Figure 16: The IoT value chain - Services layer: leaders and challengers
Figure 17: Who does what in the music, film, and TV space?
Figure 18: Thematic screen - Music, film, and TV sector scorecard
Figure 19: Valuation screen - Music, film, and TV sector scorecard
Figure 20: Risk screen - Music, film, and TV sector scorecard
Figure 21: Who does what in the advertising space?
Figure 22: Thematic screen - Advertising sector scorecard
Figure 23: Valuation screen - Advertising sector scorecard
Figure 24: Risk screen - Advertising sector scorecard
Figure 25: Who does what in the gaming space?
Figure 26: Thematic screen - Gaming sector scorecard
Figure 27: Valuation screen - Gaming sector scorecard
Figure 28: Risk screen - Gaming sector scorecard
Figure 29: Our five-step approach for generating a sector scorecard

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