Report cover image

Industry Insights: Water as the New Soft Drink-Threat or Opportunity?

Publisher GlobalData
Published Aug 02, 2024
Length 32 Pages
SKU # GBDT19429947

Description

Industry Insights: Water as the New Soft Drink-Threat or Opportunity?



Summary

Industry Insights: Water as the New Soft Drink-Threat or Opportunity? explores how water can become the new soft drink as it successfully meets the demands for simplicity and health-supporting formulas. The report also explains how social media played an important role in sparking new interest in the hydration trend and water as the new demanded product.

Influenced by health-oriented trends, sugar taxes and growing awareness of the harmful impacts of ultra-processed foods, global consumers may reach for water as a healthier alternative to sugary fizzy drinks.

Scope
  • Social media might play a crucial part in driving the renewed interest in water, considering the global popularity of the hashtag #WaterTok, which emerged from the need to learn about new methods, tricks, and recipes to increase one's water intake.
  • As consumers' health awareness grows, they will continuously seek new products to help them stay hydrated and positively affect their wellbeing, thus brands can leverage social media to meet those demand and connect with buyers.
  • Particularly, enhanced waters can strengthen the position of water as a direct competition to other beverages, such as sports or energy drinks and act as the sweet spot between flavorful yet functional and health-oriented beverages.
Reasons to Buy
  • Learn how water can become the new it drink considering the constantly growing health-oriented trend.
  • Explore how brands can position water as an innovative and exciting product option, and tap into the current demands of the modern audience.

Table of Contents

32 Pages
    • GlobalData's TrendSights framework overview
    • Mega-trend global evolution
    • Social media is one of the main drivers of the renewed interest in water
    • Enhanced water is forecast to present the highest growth in volume
    • Enhanced water to remain the leader in the future value growth
    • Energy drinks will lead the ranking in future volume and value growth for soft drinks
    • Water's strong association with health and wellness will help position new launches
    • Brands will need to successfully establish water as a competition for other soft drinks
    • Clear product positioning will enable water to compete with other categories
    • Low price and high quality will dictate the perception of good value for money
    • Global audiences reports similar spending on water, juices, and carbonates
    • Energy drinks remain the most popular option among functional drinks
    • Fruit-flavored water is the most appealing choice for all generations
    • Innovation around the packaging will attract sustainability-focused consumers
    • Water enhancers can drive the innovation in cross-category developments
    • Brands embrace the trend of Novel & Experimental through unusual flavors
    • Added benefits and new packaging options will stand out to the global audience
    • Global consumers may reach for water as a healthier alternative to sugary fizzy drinks
    • Buyers request high quality and low price, which will dictate new drinks positioning
    • References

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us