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Industry Insights: Tech-Driven Household Care

Publisher GlobalData
Published Oct 24, 2025
Length 41 Pages
SKU # GBDT20776015

Description

Industry Insights: Tech-Driven Household Care

Summary

This report is part of a series on key trends that are currently affecting the consumer landscape. It offers an analysis of the key tech-driven innovations that are revolutionizing the household care industry.The landscape of consumer cleaning habits is shifting significantly, prompting household care brands to reassess their strategies. In an era where digital influences play a crucial role in purchasing decisions, brands that fail to engage with this ecosystem may find themselves at a disadvantage. Understanding the nuances of consumer behavior is essential for brands aiming to maintain relevance.

Scope

  • Digital influences significantly impact consumer purchasing decisions.
  • Household care brands must adopt robust, tech-driven strategies to stay competitive.
  • Smart packaging is essential for linking brand communication with social media and other online activities.
    • Reasons to Buy

  • Gain insight into the latest tech-driven household care trends in FMCG and who the leading companies are in the theme.
  • Identify emerging innovation strategies to help better position your company.
  • Discover how to connect with consumers through digital-led innovation.

    • Table of Contents

    41 Pages
    Executive summary
    Overview
    Consumer motivations
    Personalization
    Smart packaging
    Trust
    Affordability
    Conclusions

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