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Impact of the Metaverse on Foodservice - Thematic Intelligence

Publisher GlobalData
Published Apr 03, 2023
Length 69 Pages
SKU # GBDT17972419

Description

Impact of the Metaverse on Foodservice - Thematic Intelligence


Summary

This report provides an overview of how foodservice companies are entering the metaverse. It looks at how several fast-food chains have proven the power of this technology, entering the market with skillful advertising and customer engagement strategies. Furthermore, it assesses the consequences of supply chain disruptions following the Russia-Ukraine war and the global economy heading for possible stagflation on the metaverse adoption, and how it will influence foodservice innovation in the years ahead.

The metaverse is a virtual world where users share experiences and interact in real-time within simulated scenarios. At the time of writing, it is still largely conceptual but could transform how people work, shop, communicate, and consume content. The metaverse brings together a range of next-generation technologies from cloud computing to artificial intelligence (AI), blockchain, cryptocurrencies, cybersecurity, the internet of things (IoT), virtual reality (VR), augmented reality (AR), digital twins, and adtech. This report provides an overview of how foodservice companies are entering the metaverse and how it is used for their business strategies.

Scope
  • GlobalData forecasts the metaverse market will be worth $144 billion by 2025 at a compound annual growth rate
    • (CAGR) of 33.6% between 2020 and 2025.
  • Most of the foodservice use cases involve gamification whose rewards can be then redeemed for real food in restaurants. Food brands leverage the metaverse to foster their relationship with users in a virtual environment, advertise themselves, and then capitalize on it when consumers spend their earned promotions at real-life restaurants.
  • Under the current economic circumstances, the metaverse adoption in the foodservice sector will be delayed. In addition to this, GlobalData data shows that food brands’ metaverse hype had already started to wane in 2022.
Reasons to Buy
  • Gain insight into the latest metaverse trends in the foodservice sector.
  • Identify how foodservice companies are adopting the metaverse in their business strategies.
  • Uncover the foodservice companies excelling in metaverse adoption with GlobalData’s thematic scorecard. Understand competitor activity and positioning in the metaverse theme with extensive coverage of leading companies’ activity.

Table of Contents

69 Pages
Executive Summary
The Metaverse Value Chain
Key players in the metaverse value chain
Foundation layer
Semiconductors
Components
Connectivity
Data management
Blockchain
Tools layer
3D engines
Artificial intelligence
Visualization engines
Payment platforms
Adtech
User interface layer
Experience layer
Foodservice Challenges
The Impact of the Metaverse on Foodservice
How the metaverse helps resolve the challenge of ESG
How the metaverse helps resolve the challenge of the post-pandemic world
How the metaverse helps resolve the challenge of the future of work
How the metaverse helps resolve the challenge of digital lifestyle
Case Studies
OneRare – The world’s first foodverse
Chipotle Boorito Maze & Burrito Builder
The Wendyverse - Wendy’s virtual hub
Starbucks Odyssey
Metaverse Wedding
Data Analysis
Market size and growth forecasts
Mergers and acquisitions
Patent trends
Hiring trends
Social media trends
Metaverse timeline
Companies
Leading metaverse adopters in foodservice
Leading metaverse vendors
Specialist metaverse vendors in foodservice
Sector Scorecard
Foodservice sector scorecard
Who’s who
Thematic screen
Valuation screen
Risk screen
Glossary
Further Reading
GlobalData reports
Our Thematic Research Methodology
About GlobalData
Contact Us
List of Tables
Table 1: Key challenges facing the foodservice sector
Table 2: Key M&A transactions associated with the metaverse theme since January 2021
Table 3: Leading metaverse adopters in foodservice
Table 4: Leading metaverse vendors
Table 5: Specialist metaverse vendors in foodservice
Table 6: Glossary
Table 7: GlobalData reports
List of Figures
Figure 1: Key players in the metaverse value chain
Figure 2: The metaverse value chain
Figure 3: The metaverse value chain - Foundation layer: semiconductors
Figure 4: The metaverse value chain - Foundation layer: components
Figure 5: The metaverse value chain - Foundation layer: connectivity
Figure 6: The metaverse value chain - Foundation layer: data management
Figure 7: The metaverse value chain - Foundation layer: blockchain
Figure 8: The metaverse value chain - Tools layer: 3D engines
Figure 9: The metaverse value chain - Tools layer: artificial intelligence
Figure 10: The metaverse value chain - Tools layer: visualization engines
Figure 11: The metaverse value chain - Tools layer: payment platforms
Figure 12: The metaverse value chain - Tools layer: adtech
Figure 13: The metaverse value chain - User interface layer
Figure 14: The metaverse value chain - Experience layer
Figure 15: In 2021, media hype boosted metaverse interest in the foodservice industry
Figure 16: Thematic impact assessment
Figure 17: A virtual space where food brands and users can interact and engage
Figure 18: Fans solve a maze and roll burritos in the metaverse to redeem real-life meals
Figure 19: Users can interact with each other and play games in Sunrise City and Frosty Village
Figure 20: The coffee giant debuts on Web3 with a keep-it-simple loyalty platform
Figure 21: Taco Bell shapes the future of love in the metaverse
Figure 22: The metaverse will generate $144 billion in revenue by 2025
Figure 23: Metaverse patent activity in the foodservice sector
Figure 24: Geographical distribution of metaverse patents in the foodservice sector
Figure 25: Metaverse job vacancies in foodservice increased by 394% between 2021 and 2022
Figure 26: Metaverse-related posts doubled in 2022 across all sectors, but fell by 21% in the foodservice sector
Figure 27: McDonald’s is the food brand mentioned the most on social media posts about the metaverse
Figure 28: The metaverse story
Figure 29: Who does what in the foodservice space?
Figure 30: Thematic screen
Figure 31: Valuation screen
Figure 32: Risk screen
Figure 33: Our five-step approach for generating a sector scorecard

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