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Impact of the Metaverse on the Consumer Goods Industry - Thematic Intelligence

Publisher GlobalData
Published Mar 22, 2023
Length 61 Pages
SKU # GBDT17909331

Description

Impact of the Metaverse on the Consumer Goods Industry - Thematic Intelligence


Summary

The metaverse is a virtual world where users share experiences and interact in real-time within simulated scenarios. The metaverse brings together a range of next-generation technologies, from cloud computing to virtual reality (VR), augmented reality (AR), digital twins, artificial intelligence (AI), blockchain, cryptocurrencies, cybersecurity, the Internet of Things (IoT), and adtech. Similarly to the internet’s impact on consumer behavior, the metaverse could change how people work, shop, interact, and consume digital and physical products. GlobalData forecasts the metaverse market will be worth $627 billion by 2030, growing at a compound annual growth rate (CAGR) of 33% between 2020 and 2030.

Key Highlights

Large consumer goods companies have begun exploring use cases for the metaverse. Most current applications focus on digital marketing campaigns inside metaverse platforms like Roblox and Decentraland. The increased use of AR, VR, and blockchain technologies in manufacturing can also help reduce costs and production times across consumer goods supply chains. However, the true potential profitability of the metaverse for consumer goods companies lies in the industry’s ability to attach the value of physical products to digital offerings. This reality seems far away. However, when it arrives, the brands most familiar with virtual worlds will be best placed to profit.

Scope
  • The metaverse is a virtual world where users share experiences and interact in real-time within simulated scenarios. The metaverse brings together a range of next-generation technologies, from cloud computing to virtual reality (VR), augmented reality (AR), digital twins, artificial intelligence (AI), blockchain, cryptocurrencies, cybersecurity, the Internet of Things (IoT), and adtech. Similarly to the internet’s impact on consumer behavior, the metaverse could change how people work, shop, interact, and consume digital and physical products. GlobalData forecasts the metaverse market will be worth $627 billion by 2030, growing at a compound annual growth rate (CAGR) of 33% between 2020 and 2030.
Reasons to Buy
  • Understand the impact of the metaverse theme on the consumer goods sector.
  • Access the latest data on the metaverse theme within the consumer goods sector.
  • Identify the leading digital transformation efforts from consumer goods companies through investment into the metaverse theme.
  • Access case study insights on leading players within the metaverse theme.

Table of Contents

61 Pages
Executive Summary
The Metaverse Value Chain
Key players in the metaverse value chain
Foundation layer
Semiconductors
Components
Connectivity
Data management
Blockchain
Tools layer
3D engines
Artificial intelligence
Visualization engines
Payment platforms
Adtech
User interface layer
Experience layer
Consumer Goods Challenges
The Impact of the Metaverse on Consumer Goods
How the metaverse helps resolve the challenge of ESG
How the metaverse helps resolve the challenge of digitalization
How the metaverse helps address the challenge of generational shifts
How the metaverse helps address the future of physical stores and products
How the metaverse helps resolve the challenge of the future of work
Case Studies
Morrisons’ VR recruitment tools
Mountain Dew hosts a virtual watch party for Call of Duty
CellarVerse’s digital winery
Data Analysis
Market size and growth forecasts
Mergers and acquisitions
Hiring trends
Social media trends
Metaverse timeline
Companies
Leading metaverse adopters in consumer goods
Leading metaverse vendors
Specialist metaverse vendors in consumer goods
Sector Scorecard
Consumer sector scorecard
Who’s who
Thematic screen
Valuation screen
Risk screen
Glossary
Further Reading
GlobalData reports
Our Thematic Research Methodology
About GlobalData
Contact Us
List of Tables
Table 1: Key challenges facing the consumer goods sector
Table 2: Mergers and acquisitions
Table 3: Leading metaverse adopters in consumer goods
Table 4: Leading metaverse vendors
Table 5: Specialist metaverse vendors in consumer goods
Table 6: Glossary
Table 7: GlobalData reports
List of Figures
Figure 1: Key players in the metaverse value chain
Figure 2: The metaverse value chain
Figure 3: The metaverse value chain - Foundation layer: semiconductors
Figure 4: The metaverse value chain - Foundation layer: components
Figure 5: The metaverse value chain - Foundation layer: connectivity
Figure 6: The metaverse value chain - Foundation layer: data management
Figure 7: The metaverse value chain - Foundation layer: blockchain
Figure 8: The metaverse value chain - Tools layer: 3D engines
Figure 9: The metaverse value chain - Tools layer: artificial intelligence
Figure 10: The metaverse value chain - Tools layer: visualization engines
Figure 11: The metaverse value chain - Tools layer: payment platforms
Figure 12: The metaverse value chain - Tools layer: adtech
Figure 13: The metaverse value chain - User interface layer
Figure 14: The metaverse value chain - Experience layer
Figure 15: Consumers are extremely concerned about the impact of inflation on household budgets
Figure 16: Thematic impact assessment
Figure 17: CellarVerse’s stand inside Vinophila Metaverse
Figure 18: The metaverse market will be worth $627 billion by 2030
Figure 19: Metaverse-related active job listings peaked in February 2022
Figure 20: Total metaverse social media mentions peaked in October 2022
Figure 21: The metaverse story
Figure 22: Who does what in the consumer space?
Figure 23: Thematic screen
Figure 24: Valuation screen
Figure 25: Risk screen
Figure 26: Our five-step approach for generating a sector scorecard

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