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Hot Topics Case Study: Identifying Plant-Based Product Shoppers

Publisher GlobalData
Published Mar 07, 2025
Length 21 Pages
SKU # GBDT20265841

Description

Hot Topics Case Study: Identifying Plant-Based Product Shoppers

Summary

The report provides a comprehensive analysis of consumer sentiments towards plant-based products across different global regions, generations, income levels, household sizes, and dietary requirements.

The report highlights that Generation Z is becoming strategically important for plant-based brands, with nearly a quarter considering plant-based an essential attribute in their purchases. In terms of household size, households with three or more members are the primary consumers of plant-based dairy and meat alternatives.

Scope
  • The plant-based claim has significant traction among younger generations, particularly Generations Z and Y.
  • There are significant opportunities for pricing strategies to appeal to both high-income and low-income consumers in the plant-based products market.
  • Companies can develop affordable offerings to entice consumers by offering various pack sizes and shelf types to meet different needs.
Reasons to Buy
  • Gain insight into the latest consumer sentiment toward plant-based products.
  • Identify the key target audience for plant-based products.
  • Understand overarching trends within the plant-based claim and how to utilize them.
  • Plan for the future with expectations about the growth of plant-based products.

Table of Contents

21 Pages
Market Dynamics
Analyzing plant-based shoppers:
By geography
By generation
By income
By household size
By diet
Takeaways
Appendix

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