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Home category data The consumer: Bedroom room textiles

Publisher GlobalData
Published May 29, 2024
Length 46 Pages
SKU # GBDT18941753

Description

Home category data The consumer: Bedroom room textiles Summary The UK: Home Category Data, The Consumer - Bedroom textiles report offers a comprehensive insight into consumer attitudes in the UK Bedroom textiles market. The report focuses on five key subcategories: overall Bedroom textiles, Pillows & duvets, Covers, Blankets, Sheets, and Bedroom accessories. Consumer data is based on our 2023 UK bedroom textiles survey, using a panel of 2,000 nationally representative consumers. Key Highlights - Dunelm holds the highest conversion rate in the overall bedroom room textiles followed by Amazon - 72.0% of respondents cited price as the reason for their purchase of bedroom room textiles - 63.8% of shoppers agreed updating bedsheets is an easy way to refresh the look and feel of the bedroom Reasons to Buy - Identify the demographic profile of shoppers within each subcategory, allowing you to better target ranges. - Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences. - Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.

Table of Contents

46 Pages
Consumer penetration by subcategory
Drivers of purchase
Replacement cycle
Retailer use
Retailer profiles
Retailer drivers
Retailer improvements
Channel use
Research prior to purchase
Category-specific questions
Methodology and contacts
List of Tables
Reasons for making a purchase of respective sub-categories
The conversion rate for leading retailers taken from those that visited each retailer and those that used each retailer for bedroom textiles
The percentage of consumers using each retailer for the various subcategories
The percentage of shoppers in each group who have bought at least one bedroom textiles item at each retailer over the past year, split by demographic.
Drivers of retailer choice
List of Figures
The percentage of people purchasing any product in this category over the past year
The penetration of people purchasing any product in this category over the past year, split by demographic
The penetration of people who live in each region purchasing any product in this category over the last year
First time usage
Replacement cycle
The percentage of consumers who visited each retailer in the last 12 months and those who purchased at that retailer in the last 12 months
The percentage of consumers who bought each category and sub-category from the retailer over the past year
The percentage of those consumers who purchased bedroom textiles citing certain reasons as being important in terms of what drives them to use specific stores when making purchases
Research Process
The interaction with staff, if any, consumers had instore when shopping for bedroom textiles
Channel usage - when researching
Channel usage - when purchasing
Online fulfilment
Agreement and disagreement with various statements on opinions on online shopping for bedroom textiles
Agreement and disagreement with various statements on satisfaction with online shopping for bedroom textiles
Views prior to purchase
What is most important to shoppers when purchasing bedroom textiles
The types of fillings for pillows and duvets that consumers have heard of, and the fillings they would consider buying
What consumers usually do with their duvets during different seasons

Pricing

Currency Rates
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