EdTech in the United States
Summary
EdTech in the United States industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- Educational Technology (EdTech) is the integration of technology into educational practices to improve students’ or users’ learning outcomes. It includes a variety of digital tools and resources, including software, hardware, multimedia, and network equipment. With education technology, learners can learn anytime, anywhere, at their own pace, with tools like gamified content and microlearning courses.
- The US EdTech market recorded revenues of $91.4 billion in 2024, representing a compound annual growth rate (CAGR) of 17.3% between 2019 and 2024.
- The pre K-12 and K-12 segment accounted for the market's largest proportion in 2024, with total revenues of $41.6 billion, equivalent to 45.6% of the market's overall value.
- The US EdTech market grew by 16.1% in 2024, driven by the rapid adoption of digital education by both schools and parents. The growth was fueled by the affordability of online education compared to traditional methods, along with the increased expansion of high-speed internet.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the edtech market in the United States
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the edtech market in the United States
- Leading company profiles reveal details of key edtech market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the United States edtech market with five year forecasts
- What was the size of the United States edtech market by value in 2024?
- What will be the size of the United States edtech market in 2029?
- What factors are affecting the strength of competition in the United States edtech market?
- How has the market performed over the last five years?
- What are the main segments that make up the United States's edtech market?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Category segmentation
- 1.4. Geography segmentation
- 1.5. Market rivalry
- 1.6. Competitive landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 5 Market Outlook
- 5.1. Market value forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Who are the leading players?
- 7.2. What strategies do the leading players follow?
- 7.3. What are the strengths of the leading players?
- 7.4. What are the most recent notable developments?
- 8 Company Profiles
- 8.1. Udacity Inc
- 8.2. Coursera Inc
- 8.3. Udemy Inc
- 8.4. Chegg Inc
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related GlobalData research
- 10.4. About GlobalData
- List of Tables
- Table 1: United States edtech market value: $ million, 2019–24
- Table 2: United States edtech market category segmentation: % share, by value, 2019–24
- Table 3: United States edtech market category segmentation: $ million, 2019-24
- Table 4: United States edtech market geography segmentation: $ million, 2024
- Table 5: United States edtech market value forecast: $ million, 2024–29
- Table 6: Udacity Inc: Key Facts
- Table 7: Udacity Inc: key employees
- Table 8: Coursera Inc: Key Facts
- Table 9: Coursera Inc: annual financial ratios
- Table 10: Coursera Inc: key employees
- Table 11: Udemy Inc: Key Facts
- Table 12: Udemy Inc: annual financial ratios
- Table 13: Udemy Inc: key employees
- Table 14: Chegg Inc: Key Facts
- Table 15: Chegg Inc: annual financial ratios
- Table 16: Chegg Inc: key employees
- Table 17: United States Size of Population (Million), 2020–24
- Table 18: United States Real GDP (Constant 2010 Prices, $ Billion), 2020–24
- Table 19: United States GDP (Current Prices, $ Billion), 2020–24
- Table 20: United States Inflation, 2020–24
- Table 21: United States Consumer Price Index (Absolute), 2020–24
- Table 22: United States Exchange Rate, 2019–24
- List of Figures
- Figure 1: United States edtech market value: $ million, 2019–24
- Figure 2: United States edtech market category segmentation: $ million, 2019-24
- Figure 3: United States edtech market geography segmentation: % share, by value, 2024
- Figure 4: United States edtech market value forecast: $ million, 2024–29
- Figure 5: Forces driving competition in the edtech market in the United States, 2024
- Figure 6: Drivers of buyer power in the edtech market in the United States, 2024
- Figure 7: Drivers of supplier power in the edtech market in the United States, 2024
- Figure 8: Factors influencing the likelihood of new entrants in the edtech market in the United States, 2024
- Figure 9: Factors influencing the threat of substitutes in the edtech market in the United States, 2024
- Figure 10: Drivers of degree of rivalry in the edtech market in the United States, 2024
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