EdTech in Malaysia
Summary
EdTech in Malaysia industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- Educational Technology (EdTech) is the integration of technology into educational practices to improve students’ or users’ learning outcomes. It includes a variety of digital tools and resources, including software, hardware, multimedia, and network equipment. With education technology, learners can learn anytime, anywhere, at their own pace, with tools like gamified content and microlearning courses.
- The Malaysian EdTech market recorded revenues of $270.4 million in 2024, representing a compound annual growth rate (CAGR) of 13.0% between 2019 and 2024.
- The higher education segment accounted for the market's largest proportion in 2024, with total revenues of $120.6 million, equivalent to 44.6% of the market's overall value.
- The Malaysian EdTech market grew by 12.9% in 2024, driven by the rapid adoption of digital education by both schools and parents. The growth was fueled by the affordability of online education compared to traditional methods, along with an increase in mobile phones penetration.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the edtech market in Malaysia
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the edtech market in Malaysia
- Leading company profiles reveal details of key edtech market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Malaysia edtech market with five year forecasts by both value and volume
- What was the size of the Malaysia edtech market by value in 2024?
- What will be the size of the Malaysia edtech market in 2029?
- What factors are affecting the strength of competition in the Malaysia edtech market?
- How has the market performed over the last five years?
- Who are the top competitors in Malaysia's edtech market?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Category segmentation
- 1.4. Geography segmentation
- 1.5. Market rivalry
- 1.6. Competitive landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 5 Market Outlook
- 5.1. Market value forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Who are the leading players?
- 7.2. What strategies do the leading players follow?
- 7.3. What are the strengths of the leading players?
- 8 Company Profiles
- 8.1. Pandai Education Sdn Bhd
- 8.2. Udemy Inc
- 8.3. ReSkills Edtech Sdn. Bhd.
- 8.4. Coursera Inc
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related GlobalData research
- 10.4. About GlobalData
- List of Tables
- Table 1: Malaysia edtech market value: $ million, 2019–24
- Table 2: Malaysia edtech market category segmentation: % share, by value, 2019–24
- Table 3: Malaysia edtech market category segmentation: $ million, 2019-24
- Table 4: Malaysia edtech market geography segmentation: $ million, 2024
- Table 5: Malaysia edtech market value forecast: $ million, 2024–29
- Table 6: Pandai Education Sdn Bhd: Key Facts
- Table 7: Udemy Inc: Key Facts
- Table 8: Udemy Inc: annual financial ratios
- Table 9: Udemy Inc: key employees
- Table 10: ReSkills Edtech Sdn. Bhd.: Key Facts
- Table 11: Coursera Inc: Key Facts
- Table 12: Coursera Inc: annual financial ratios
- Table 13: Coursera Inc: key employees
- Table 14: Malaysia Size of Population (Million), 2020–24
- Table 15: Malaysia Real GDP (Constant 2010 Prices, $ Billion), 2020–24
- Table 16: Malaysia GDP (Current Prices, $ Billion), 2020–24
- Table 17: Malaysia Inflation, 2020–24
- Table 18: Malaysia Consumer Price Index (Absolute), 2020–24
- Table 19: Malaysia Exchange Rate, 2019–24
- List of Figures
- Figure 1: Malaysia edtech market value: $ million, 2019–24
- Figure 2: Malaysia edtech market category segmentation: $ million, 2019-24
- Figure 3: Malaysia edtech market geography segmentation: % share, by value, 2024
- Figure 4: Malaysia edtech market value forecast: $ million, 2024–29
- Figure 5: Forces driving competition in the edtech market in Malaysia, 2024
- Figure 6: Drivers of buyer power in the edtech market in Malaysia, 2024
- Figure 7: Drivers of supplier power in the edtech market in Malaysia, 2024
- Figure 8: Factors influencing the likelihood of new entrants in the edtech market in Malaysia, 2024
- Figure 9: Factors influencing the threat of substitutes in the edtech market in Malaysia, 2024
- Figure 10: Drivers of degree of rivalry in the edtech market in Malaysia, 2024
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