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Digitalization - MegaTrend Overview and TrendSights Analysis, 2023

Publisher GlobalData
Published Nov 24, 2023
Length 45 Pages
SKU # GBDT18393356

Description

Digitalization - MegaTrend Overview and TrendSights Analysis, 2023


Summary

This report assesses future developments and technological impacts of the Digitalization mega-trend on brands and consumers

Digitalization is a uniquely interactive mega-trend in that its trends crossover with many other mega-trends. Its impact is felt across all consumer trends and sectors.

Scope
  • Health concerns and online scam fear is boosting demand for improvements in informed shopping tools.
  • Gen Z and Millennials are driving digitalization, with the Middle East & Africa and Central & South America being the key regions, given these regions have younger demographics.
  • Millennials are the most ingredient-conscious consumer group, while Gen Z are most influenced by social media recommendations.
Reasons to Buy
  • Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

45 Pages
TrendSights: Digitalization
Trend Snapshot
Trend Analysis
What?
Why?
How?
Who?
Take-Outs and Implications
What Next?
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