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Digital Signage in South America

Publisher GlobalData
Published May 15, 2025
Length 49 Pages
SKU # GBDT20349550

Description

Digital Signage in South America

Summary

Digital Signage in South America industry profile provides top-line qualitative and quantitative

summary

information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • Digital signage helps broadcast digital audiovisual content to multiple screens in different locations to deliver commercial content, news, and alerts. The market scope includes LCD, LED, and projection.
  • The South American digital signage market recorded revenues of $1.2 billion in 2024, representing a compound annual growth rate (CAGR) of 4.4% between 2019 and 2024.
  • The hardware segment accounted for the market's largest proportion in 2024, with total revenues of $0.6 billion, equivalent to 53% of the market's overall value.
  • In 2024, South America led the global digital signage market with a 4.5% share. Growth during 2019-24 was fueled by the rising adoption of digital signage among retailers aiming to improve customer engagement and gain consumer insights.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital signage market in South America
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital signage market in South America
  • Leading company profiles reveal details of key digital signage market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the South America digital signage market with five year forecasts
Reasons to Buy
  • What was the size of the South America digital signage market by value in 2024?
  • What will be the size of the South America digital signage market in 2029?
  • What factors are affecting the strength of competition in the South America digital signage market?
  • How has the market performed over the last five years?
  • What are the main segments that make up South America's digital signage market?

Table of Contents

49 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. What are the strengths of the leading players?
8 Company Profiles
8.1. Samsung Electronics Co Ltd
8.2. LG Electronics Inc
8.3. Acer Inc
8.4. Panasonic Holdings Corp
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related GlobalData research
10.4. About GlobalData
List of Tables
Table 1: South America digital signage market value: $ million, 2019-24
Table 2: South America digital signage market category segmentation: % share, by value, 2019-24
Table 3: South America digital signage market category segmentation: $ million, 2019-24
Table 4: South America digital signage market geography segmentation: $ million, 2024
Table 5: South America digital signage market value forecast: $ million, 2024-29
Table 6: Samsung Electronics Co Ltd: Key Facts
Table 7: Samsung Electronics Co Ltd: annual financial ratios
Table 8: Samsung Electronics Co Ltd: key employees
Table 9: Samsung Electronics Co Ltd: key employees Continued
Table 10: LG Electronics Inc: Key Facts
Table 11: LG Electronics Inc: annual financial ratios
Table 12: LG Electronics Inc: key employees
Table 13: Acer Inc: Key Facts
Table 14: Acer Inc: annual financial ratios
Table 15: Acer Inc: key employees
Table 16: Panasonic Holdings Corp: Key Facts
Table 17: Panasonic Holdings Corp: annual financial ratios
Table 18: Panasonic Holdings Corp: key employees
Table 19: South America Exchange Rate, 2019-24
List of Figures
Figure 1: South America digital signage market value: $ million, 2019-24
Figure 2: South America digital signage market category segmentation: $ million, 2019-24
Figure 3: South America digital signage market geography segmentation: % share, by value, 2024
Figure 4: South America digital signage market value forecast: $ million, 2024-29
Figure 5: Forces driving competition in the digital signage market in South America, 2024
Figure 6: Drivers of buyer power in the digital signage market in South America, 2024
Figure 7: Drivers of supplier power in the digital signage market in South America, 2024
Figure 8: Factors influencing the likelihood of new entrants in the digital signage market in South America, 2024
Figure 9: Factors influencing the threat of substitutes in the digital signage market in South America, 2024
Figure 10: Drivers of degree of rivalry in the digital signage market in South America, 2024

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