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Denmark Cards and Payments: Opportunities and Risks to 2029

Publisher GlobalData
Published Sep 25, 2025
Length 86 Pages
SKU # GBDT20492622

Description

Denmark Cards and Payments: Opportunities and Risks to 2029

Summary

GlobalData’s ‘Denmark Cards and Payments: Opportunities and Risks to 2029' report provides detailed analysis of market trends in the Danish cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including cash, card, credit transfer, and direct debits during the review-period (2021-25e).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2025e-29f). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together GlobalData’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies and recent changes in regulatory structure.

GlobalData’s ‘Denmark Cards and Payments: Opportunities and Risks to 2029' report provides top-level market analysis, information and insights into the Danish cards and payments industry, including -
  • Current and forecast values for each market in the Danish cards and payments industry, including debit, and credit cards.
  • Detailed insights into payment instruments including cash, card, credit transfer, and direct debits. It also, includes an overview of the country's key alternative payment instruments.
  • Ecommerce market analysis.
  • Analysis of various market drivers and regulations governing the Danish cards and payments industry.
  • Detailed analysis of strategies adopted by banks and other institutions to market debit, and credit cards.
  • Comprehensive analysis of consumer attitudes and buying preferences for cards.
  • The competitive landscape of the Danish cards and payments industry.
Key Highlights
  • In line with the country’s planned migration to the Trans-European Automated Real-time Gross-Settlement Express Transfer (TARGET), Denmark launched the Instant Payment Settlement TIPS-DKK, replacing Straksclearing in April 2025. In TIPS, all instant payments are settled individually and in real time. It allows payment institutions (including non-bank payment service providers) and electronic money institutions to participate directly in the settlement of payments in the core payment systems, including T2 and TIPS, without having to go through a bank. It operates 24 hours a day, seven days a week, and 365 days a year. The limit per transaction is DKK500,000 ($72,521.78).
  • Contactless payment options have been integrated into public transportation systems. In October 2024, Denmark’s public transport electric ticketing system, Rejsekort, announced it would phase out the traditional blue check-in terminals used for physical Rejsekort cards. This transition is expected to pave the way for direct credit and debit card payments on public transport; further simplifying the fare payment process. The new system is anticipated to be implemented by 2026, aligning with Denmark's goal of achieving nearly-universal adoption of mobile ticketing solutions.
  • The Italian payment processor Nexi solidified its position as the leading player in Denmark's acquiring market, following the acquisition of Nets. In May 2025, to further reinforce its market presence, Nexi introduced Tap to Pay for iPhone users. This innovation allows merchants to transform iOS devices, including iPhones, into payment terminals capable of accepting various contactless payment methods, such as Apple Pay, contactless credit and debit cards, and other digital wallets.
Scope
  • Card market size in terms of number of cards, value and volume of transactions in Denmarkalong with detailed card segmentation of debit, and credit cards available in the country.
  • Market sizing and analysis of major payment instruments including cash, card, credit transfer, and direct debits.
  • Payment market trends and growth for both historical and forecast period
  • Competitor analysis with detailed insights into leading card issuers and schemes.
  • Comprehensive analysis of consumer attitudes and buying preferences for cards.
  • A detailed snapshot of country's key alternative payment brands.
Reasons to Buy
  • Make strategic business decisions, using top-level historic and forecast market data, related to the Danish cards and payments industry and each market within it.
  • Understand the key market trends and growth opportunities in the Danish cards and payments industry.
  • Assess the competitive dynamics in the Danish cards and payments industry.
  • Gain insights into marketing strategies used for various card types in Denmark.
  • Gain insights into key regulations governing the Danish cards and payments industry.

Table of Contents

86 Pages
1. Executive Summary
2. Market Overview
3. Payment Instruments
4. Card-Based Payments
5. Card Payments Acquiring
6. Ecommerce Payments
7. In-Store Payments
8. Buy Now Pay Later
9. Mobile Payments
10. P2P Payments
11. Bill Payments
12. Alternative Payments
13. Payment Innovation
14. Job Analysis
15. Payment Infrastructure and Regulation
16. Appendix
List of Tables
Key facts, 2024
Benchmarking of payment cards, 2024
Payment instrument transaction values (LCU), 2021-29f
Payment instrument transaction values ($), 2021-29f
Payment instrument transaction volumes (units), 2021-29f
Payment cards in circulation by type (units), 2021-29f
Volume of payment card transactions (units), 2021-29f
Value of payment card transactions (LCU), 2021-29f
Value of payment card transactions ($), 2021-29f
Debit cards in circulation (units), 2021-29f
Debit card transaction volumes, 2021-29f
Debit card transaction values (LCU), 2021-29f
Debit card transaction values ($), 2021-29f
Debit cards in circulation by scheme (units), 2021-25e
Debit card transaction values by scheme (LCU), 2021-25e
Debit card transaction values by scheme ($), 2021-25e
Debit cards in circulation by issuer (units), 2021-25e
Debit cards transaction value by issuer (LCU), 2021-25e
Debit cards transaction value by issuer ($), 2021-25e
Credit cards in circulation (units), 2021-29f
Credit card transaction volumes, 2021-29f
Credit card transaction values (LCU), 2021-29f
Credit card transaction values ($), 2021-29f
Credit cards in circulation by scheme (units), 2021-25e
Credit card transaction values by scheme (LCU), 2020-24e
Credit card transaction values by scheme ($), 2021-25e
Credit cards in circulation by issuer (units), 2021-25e
Credit cards transaction value by issuer (LCU), 2021-25e
Credit cards transaction value by issuer ($), 2021-25e
Prepaid cards in circulation (millions), 2021-29e
Prepaid card transaction values (LCU), 2021-29f
Prepaid card transaction values ($), 2021-29f
Merchant acquiring transaction volumes (units), 2021-29f
Merchant acquiring transaction values (LCU), 2021-29f
Merchant acquiring transaction values ($), 2021-29f
Acquirers’ transaction volumes (units), 2020-24e
Acquirers’ transaction values (LCU), 2020-24e
Acquirers’ transaction values ($), 2020-24e
Retail outlets and card-accepting merchants (units), 2021-29f
Debit card average interchange fees (%), 2020-24e
Credit and charge card average interchange fees (%), 2020-24e
Debit card merchant service charge and interchange fee (%), 2021-29f
Credit and charge card merchant service charge and interchange fee (%), 2021-29f
Retail market by product categories (LCU), 2021-29f
Retail market by product categories ($), 2021-29f
Retail market by service categories (LCU), 2018-22
Retail market by service categories ($), 2018-22
List of Figures
Inflation rate
GDP growth rate
Payment instruments transaction value and volume
Instant payments transaction value and volume
Card penetration
Card payments by value
Debit card frequency of payments and average transaction value
Debit card schemes transaction value and volume
Debit card issuers by number of cards and transaction value
Credit card frequency of payments and average transaction value
Credit card schemes transaction value and volume
Credit card issuers by number of cards and transaction value
Credit card debt
Prepaid Cards: Market Sizing and Forecasting
Contactless card holding and usage in detail
E-commerce transaction value and ecommerce breakdown by mobile vs. desktop/laptop
Ecommerce market by product and services
Ecommerce market by paymnet tools
Factors driving in-store payments and In-store transaction value by payment method
In-store transaction value by products and services
BNPL service used in the last six months and Preferred BNPL brand/tool for in-store payments
BNPL online transaction value and transaction volume
BNPL share of overall ecommerce transaction value and preferred BNPL brand/tool for online payments
Mobile wallet holding and use by demographic
Mobile wallet funding methods, mobile wallet preference by product/service and mobile wallet ownership by brand
Domestic and international P2P money transfers
Paymnet tool preference for bill payment and bill paymnet frequency
Active jobs intensity in the country
Number of POS terminals and ATMs

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