The Business of Women's Super League (WSL) 2025/26
Description
The Business of Women's Super League (WSL) 2025/26
Summary
The Business of Women's Super League (WSL) 2025/26 report is part of the GlobalData's 'Business of' series of sport competition profiles. The report takes a deep dive into the soccer league in England. The report explores the broadcast rights linked to the competition and its participating teams. Specifically, it looks at the main media and sponsorship rights for the league, as well as the kit supplier, front-of-shirt, and sleeve sponsorship partnerships across all 12 competing teams. The report also looks at the social media followings of these teams and the potential ticket revenue on offer throughout the season.
The league is expected to generated $16.88 million in domestic media revenue. Sky and the BBC are the domestic broadcasters for the Women’s Super League, and both renewed their partnerships ahead of the 2025/26 season. The aim of the new deal is to make matches more accessible to viewers; as a result, most of Sky’s live featured WSL fixtures will move to midday on Sunday instead of the previous 6:45 p.m. Sunday evening slot. Since 2018, the new media rights cycle represents an increase of approximately 983%-a substantial revenue rise over seven years.
The league’s annual sponsorship revenue is estimated to be worth $23.53 million. The league has seven sponsorship agreements for the season, with the league’s partnership with Barclays being the largest by annual value. UK-based brands dominate both the volume of deals and sponsorship spend across the WSL’s 2025/26 sponsorship portfolio. Ahead of the 2025/26 season, the league expanded its sponsorship portfolio with four new agreements, reflecting growing commercial interest in women’s soccer.
Arsenal have the most expensive season tickets for the 2025/26 season. Leicester City offers the most affordable season ticket option, priced at £45 ($59.84). Matchday starting ticket prices for adults across the 12 WSL teams range from £10 ($13.30) to £14.50 ($19.28). Considering minimum adult ticket prices and stadium capacity, Arsenal are projected to generate the highest minimum potential ticket revenue, $10,209,805.
Scope
Summary
The Business of Women's Super League (WSL) 2025/26 report is part of the GlobalData's 'Business of' series of sport competition profiles. The report takes a deep dive into the soccer league in England. The report explores the broadcast rights linked to the competition and its participating teams. Specifically, it looks at the main media and sponsorship rights for the league, as well as the kit supplier, front-of-shirt, and sleeve sponsorship partnerships across all 12 competing teams. The report also looks at the social media followings of these teams and the potential ticket revenue on offer throughout the season.
The league is expected to generated $16.88 million in domestic media revenue. Sky and the BBC are the domestic broadcasters for the Women’s Super League, and both renewed their partnerships ahead of the 2025/26 season. The aim of the new deal is to make matches more accessible to viewers; as a result, most of Sky’s live featured WSL fixtures will move to midday on Sunday instead of the previous 6:45 p.m. Sunday evening slot. Since 2018, the new media rights cycle represents an increase of approximately 983%-a substantial revenue rise over seven years.
The league’s annual sponsorship revenue is estimated to be worth $23.53 million. The league has seven sponsorship agreements for the season, with the league’s partnership with Barclays being the largest by annual value. UK-based brands dominate both the volume of deals and sponsorship spend across the WSL’s 2025/26 sponsorship portfolio. Ahead of the 2025/26 season, the league expanded its sponsorship portfolio with four new agreements, reflecting growing commercial interest in women’s soccer.
Arsenal have the most expensive season tickets for the 2025/26 season. Leicester City offers the most affordable season ticket option, priced at £45 ($59.84). Matchday starting ticket prices for adults across the 12 WSL teams range from £10 ($13.30) to £14.50 ($19.28). Considering minimum adult ticket prices and stadium capacity, Arsenal are projected to generate the highest minimum potential ticket revenue, $10,209,805.
Scope
- This report takes a deep dive into the WSL 2025/26, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing.
- For those wanting an in-depth analysis of the 2025/26 edition of the WSL, in the sense of both business and popularity.
Table of Contents
51 Pages
- 1. Overview
- Executive Summary
- Introduction
- 2. Media Landscape
- Overview
- Domestic Media Rights
- Broadcasters Breakdown
- Media Revenue Growth
- TV Coverage
- 3. League Sponsorship
- Overview
- Annual Deal Values
- Industry Breakdown
- Brand Location Breakdown
- Year-on-Year Change
- Partnership History
- Brand Location Breakdown
- Partnership History
- 4. Inventory
- Kit Inventory
- Front-of-Shirt Sponsor
- Sleeve Sponsor
- 5. Team Financial Profiles
- Team Profiles
- London City Lionesses Case Study
- Remaining Team Profiles
- 6. Team Financials Overview
- Team Financials Revenue Comparison
- 7. Team Sponsorship Overview
- Deal Volume by Team
- 8. Additional Revenue & Following
- Average Attendances
- WSL Stadium Recommendations
- Stadiums
- Ticket Prices
- Potential Ticket Revenue
- 9. Social Media
- Team Comparison
- League Comparison
- Player Comparison
- 11. Appendix
Search Inside Report
Pricing
Currency Rates
Questions or Comments?
Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
