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The Business of the Serie A 2025-26

Publisher GlobalData
Published Oct 01, 2025
Length 88 Pages
SKU # GBDT20698366

Description

The Business of the Serie A 2025-26

Summary

The Business of Serie A 2025-26 report is part of the GlobalData's 'Business of' series of sport competition profiles. The report takes a deep dive into the highest division of Italian soccer, one of the 'big five' leagues in European soccer. The report explores the biggest rights across the league, specifically looking at the main media and sponsorship rights attached, as well the biggest sponsorship rights and annual values of the 20 competing teams. The report also looks at market viewership, attendance figures and social media popularity.

Domestic media rights worth €900 million ($983.24m) a season. League sponsorship annual value worth $87.78m a season. adidas are the most visibile kit supplier in the league.

Key Highlights
  • Overview of the media rights landscape. Cost per game breakdown. YouTube highlights viewership. Global media and sponsor partners explored. Breakdown of the sponsorship deals including annual values. Individual team profiles. Attendances . Season Ticket prices. Taking the Game Abroad. Social media followers.
Scope
  • The main aims of this report is to highlight the commercial landscape across Serie A. The report aims to break down the key commercial revenue streams for the league and its competing teams.
  • It also offers a comprehensive overview of how the main commercial revenue streams for the league, highlighting its growth over a number of years, and provides in-depth analysis of the team commercial landscape.
Reasons to Buy
  • Serie A is the biggest and most popular soccer leagues in the world and in 2025 features many of the best players and teams in global sport. The report highlights the commericla landscape of the league and its comparative position against other major soccer leagues in Europe.

Table of Contents

88 Pages
1. Overview
2. Media landscape
3. League sponsorship landscape
4. Kit supplier landscape
5. front-of-shirt landscape
6. Sleeve landscape
7. Team sponsorship overview
8. Team profiles
9. Additional revenue
10. Social media
11. Appendix
List of Tables
Domestic broadcasting rights value
Rights cycle broadcaster rights breakdown
History of media rights
Price per game (broadcasting)
European league broadcasting comparison
Global partners
Premier League club payments from broadcasting
League ticket revenue

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