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The Business of the Saudi Pro League 2025-26

Publisher GlobalData
Published Dec 12, 2025
Length 82 Pages
SKU # GBDT20698367

Description

The Business of the Saudi Pro League 2025-26

Summary

The Business of the Saudi Pro League 2025-26 report is part of the GlobalData's 'Business of' series of sport competition profiles. The report takes a deep dive into the highest division of Saudi Arabian soccer, and one of the biggest in Middle East. The report explores the biggest rights across the league, specifically looking at the main media and sponsorship rights attached, as well the biggest sponsorship rights and annual values of the 18 competing teams. The report also looks at market viewership, attendance figures and social media popularity.

New media rights cycle starting in the 2025-26 season follows a digital-first strategy. League sponsorship is worth $80.13 million this season. PUMA is the most prominent brand in the kit supplier market, with three deals.

Key Highlights
  • Overview of the media rights landscape. Global broadcasters. Global sponsor partners explored. Breakdown of the sponsorship deals including annual values. Individual team profiles. Attendances. Social media followers.
Scope
  • The main aims of this report is to highlight the commercial landscape across the Saudi Pro League. The report aims to break down the key commercial revenue streams for the league and its competing teams.
  • It also offers a comprehensive overview of how the main commercial revenue streams for the league, highlighting its growth over a number of years, and provides in-depth analysis of the team commercial landscape.
Reasons to Buy
  • The Saudi Pro League is one of the fastest growing soccer leagues in the world and in 2025 and features many of the biggest teams in Asia/Middle East. The report highlights the commercial landscape of the league and its comparative position against other major soccer leagues.

Table of Contents

82 Pages
1.Overview
2. Media landscape
3. League sponsorship landscape
4. Kit supplier landscape
5. Front-of-shirt landscape
6. Sleeve landscape
7. Team sponsorship landscape
8. Team profiles
9. Attendances
10. Social media
11. Appendix
List of Tables
Global broadcasters
Team sponsorship by industry
Team sponsorship by location
Transfer spend in the league
Foreign player instagram followings

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