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The Business of Ligue 1 2025/26

Publisher GlobalData
Published Nov 21, 2025
Length 75 Pages
SKU # GBDT20698360

Description

The Business of Ligue 1 2025/26

Summary

The Business of Ligue 1 2025 report is part of the GlobalData's 'Business of' series of sport competition profiles. The report takes a deep dive into the soccer league in France. The report explores the broadcast rights linked to the competition and its participating teams. Specifically, it looks at the main media and sponsorship rights for the league, as well as the kit supplier, front-of-shirt, and sleeve sponsorship partnerships across all 18 competing teams. The report also looks at the social media followings of these teams and the potential ticket revenue on offer throughout the season.

In July 2025, Ligue 1 announced the launch of its streaming platform, Ligue 1+, for the 2025/26 season to resolve media issues.
  • The new Ligue 1+ service will provide live coverage of 8/9 games per gameweek whilst the beIN SPORTS deal is still in place.
  • beIN Sports will continue its five-year partnership, worth €100 million ($108.25 million) per year with Ligue 1, airing the league's 5 PM match every Saturday.
  • In 2025, the league signed a new agreement with Viaplay that extends through 2029, allowing the streaming network to showcase Ligue 1 matches across five markets: the Netherlands, Denmark, Sweden, Norway, and Finland.
Across 2025/26 the league is expected to generate an estimated $61.37 million from sponsorship deals.
  • Ligue 1’s top sponsorship deal in terms of annual value is its three-year title sponsorship deal with McDonald’s, worth €90 million ($97.85 million) annually across the length of the contract.
  • The gambling firm BetClic has the second biggest annual agreement in place with Ligue 1. The renewal partnership which is agreed for the 2025/26 season is worth $5.5 million, which allows BetClic to continue to serve as the league’s official gambling platform for both Ligue 1 and Ligue 2.
  • The lowest value annual partnership for the 2025/26 Ligue 1 season is Camb AI’s new partnership with the league, worth $1 million annually.
Currently, there are 398 active sponsorship agreements between the league's 18 teams and their partners.
  • The total annual value of these sponsorship deals amounts to $528.14 million for Ligue 1 teams.
  • According to GlobalData, Paris Saint-Germain (PSG) is projected to secure the highest sponsorship revenue in the 2025/26 season, with an estimated $294.68 million annually.
  • The retail and wholesale sector stands out as the most significant contributor in terms of volume, boasting 43 deals across various Ligue 1 teams.
Scope
  • This report takes a deep dive into the Liguw 1 2025, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing.
Reasons to Buy
  • For those wanting an in-depth analysis of the 2025 edition of Ligue 1, in the sense of both business and popularity.

Table of Contents

75 Pages
1. Overview
Executive Summary
Overview
Ligue 1 Titles by club
2. Media Landscape
Domestic Media Rights Revenue Breakdown
Domestic Rights
Domestic Rights - European Comparison
Global Broadcasters
Media Rights Distributor, TV Production, Technical Co-Ordinator
Top Clubs by Broadcasting Revenue in 2024
3. League Sponsorship Landscape
Sponsorship Landscape
Brand Industry
Brand Location
Sponsorship History
Sponsorship Landscape - Year-on-Year
4. Kit Supplier Landscape
Overview
Annual Values
Brand Coverage
Brand Coverage - Year-on-Year
Partnership History
5. Primary Shirt Sponsorship Landscape
Overview
Annual Values
Industry breakdown
Location Breakdown
History of partners
6. Sleeve Landscape
Market overview
Annual Values
Industry breakdown
Location Breakdown
7. Team Sponsorship Overview
Overview
Number of deals
Year-on-year comparisons
Team Income
Industry breakdown
Location Breakdown
8. Team Profiles
Profiles to 18 active teams
9. Additional Revenue
2024-25 attendances
Matchday Revenue
Case Study - Relegation Threat and Financial Mismanagement: The Struggles of Olympique Lyonnais
10. Social Media
Team comparison
Global league comparison
11. Appendix

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