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The Business of the Campeonato Brasileiro Serie A 2025

Publisher GlobalData
Published Oct 16, 2025
Length 77 Pages
SKU # GBDT20698368

Description

The Business of the Campeonato Brasileiro Serie A 2025

Summary

The Business of the Campeonato Brasileiro Serie A 2025-26 report is part of the GlobalData's 'Business of' series of sport competition profiles. The report takes a deep dive into the highest division of Brazilian soccer, and one of the biggest in South America. The report explores the biggest rights across the league, specifically looking at the main media and sponsorship rights attached, as well the biggest sponsorship rights and annual values of the 20 competing teams. The report also looks at market viewership, attendance figures and social media popularity.

Media rights in the league remain fractured, amidst a split in team representation. The gambling market holds a monopoly over the primary front-of-shirt market this season. Nike trails its rivals in domestic kit supplier rights, with adidas the most prominent brand.

Key Highlights
  • Overview of the media rights landscape. Global broadcasters. Global sponsor partners explored. Breakdown of the sponsorship deals including annual values. Individual team profiles. Attendances. Social media followers.
Scope
  • The main aims of this report is to highlight the commercial landscape across Serie A. The report aims to break down the key commercial revenue streams for the league and its competing teams.
  • It also offers a comprehensive overview of how the main commercial revenue streams for the league, highlighting its growth over a number of years, and provides in-depth analysis of the team commercial landscape.
Reasons to Buy
  • The Campeonato Brasileiro Serie A is one of the biggest soccer leagues in the world and in 2025 features many of the biggest teams in South America. The report highlights the commercial landscape of the league and its comparative position against other major soccer leagues.

Table of Contents

77 Pages
1. Overview
2. Media landscape
3. League sponsorship landscape
4. Kit supplier landscape
5. Front-of-shirt landscape
6. Sleeve landscape
7. Team sponsorship landscape
8. Team profiles
9. Attendances
10. Social media
11. Appendix
List of Tables
Libra team broadcast deals
LFU team broadcast deals
Global broadcasters
League sponsors
Kit suppliers
Front-of-shirt sponsors
Sleeve sponsors
Overall team sponsorship by industry
Overall team sponsorship by location
2024 attendances
Social media figures

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