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BobaBam - Success Case Study

Publisher GlobalData
Published Sep 29, 2023
Length 17 Pages
SKU # GBDT18304371

Description

BobaBam - Success Case Study


Summary

Success Case Study: BobaBam focuses on how the brand managed to successfully identify growing trends among consumers of non-alcoholic drinks such as the increasing need for new, unique products outside of consumers’ usual routine.

BobaBam managed to find a niche in the market in non-alcoholic beverages sector. Its unique business model allows for recreating the ‘tea-shop experience’ at home. At home-consumption kit offers a bubble tea which is 4x cheaper than at the boba tea shop.

Scope
  • The brand successfully recreated a shop-quality product designated for an at-home-consumption.
  • BobaBam used social media to share tutorials on how to prepare its boba tea at home which expanded its consumer base.
  • Finding a niche in the market allowed the company for a rapid growth in popularity, despite releasing its first products during lockdown.
Reasons to Buy
  • Understand the challenges and opportunities for a specific company in order to tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

17 Pages
What?
Why?
Take-outs
Appendix

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