Report cover image

Automotive APAC Sector Landscape 2025

Publisher GlobalData
Published Sep 25, 2025
Length 29 Pages
SKU # GBDT20476970

Description

Automotive APAC Sector Landscape 2025

Summary

A complete overview of the automotive sector APAC sector. The report includes market insight and sector and brand analysis.

Australian football leads the APAC region in attracting sponsorship revenue from the automotive sector, generating an annual total of $46.17 million.
  • GlobalData estimates that there are seven separate agreements worth over $2 million per year in place between automotive companies and Australian football products.
  • Soccer ranks second in annual sponsorship spending and first in deal volume, boasting a sponsorship portfolio of 145 agreements, worth collectively $36.80 million per year.
  • In 2025, sponsorship agreements between automotive companies and teams accounted for 44.89% of the sector's sponsorship revenue ($112.68 million), while deals associated with federations represented 25.48% ($63.98 million).
Kia's partnership with the Australian Open is the largest deal in the sector in terms of annual value, worth a reported AU$21.4 million ($14.81 million).
  • The Australian Football League’s (AFL) naming rights agreement with Toyota is the second-largest annual deal in the sector, valued at $14 million per year.
  • Another AFL agreement that ranks among the top ten biggest annual deals is Continental’s confirmed partnership for the 2025 season, worth $6.3 million.
  • The IPL, one of the region's most popular sports leagues, has a deal with CEAT Tyres that ranks among the top ten largest annual automotive deals across APAC. The five-year agreement with the brand is reportedly worth ₹480 million ($5.78 million) per year.
With 11 deals in place, Toyota is the most active company in the automotive sector across the APAC region. The Japanese brand's APAC sponsorship portfolio is valued at $31.90 million annually.
  • BKT follows as the second-most active company, having signed eight agreements. These partnerships are worth collectively $7.15 million per year.
  • Hyundai ranks third and is currently involved in seven partnerships, which are valued at a total of $6.94 million per year.
  • Kia and Audi are tied for the fourth position for deal count, with each brand holding six individual agreements. Kia's sports sponsorship portfolio in the APAC region is valued at $17.15 million more per year than Audi's current portfolio of commercial deals.
Key Highlights
  • A detailed overview of the automotive APAC sector . Outlining sectors influence in sports sponsorship and the main brands involved in attaining lucrative deals across multiple sports.
Scope
  • The report looks to offer a detailed insight into the automotive APAC sector. It explores all the main active brands in the sector as well as detailing the movement in the sector over the last few years in the sports sponsorship industry.
Reasons to Buy
  • For those wanting an in-depth analysis of how the automotive APAC sector performed in the sports sponsorship industry, in the sense of both business and popularity.

Table of Contents

29 Pages
1. Key Information and Background
Executive Summary
Introduction
2. Market Insights
Sponsorship Market Trends
3. Sector Analysis
Sector Analysis Summary
Top 10 Sports by Value and Volume
Product Category Breakdown
Key Product Sponsorship Markets
Top 10 Biggest Deals
4. Case Study
Toyota's Renewed Commitment to the AFL: A Strategic Partnership
5. Company Analysis
Company Analysis Summary
Company Spend per Location
Top 10 Most Active Acquiring Brands and Biggest Spenders
Featured automotive Brands
6. Appendix
Sources
List of Tables
Leading companies charts
market trends charts
worldwide data charts
deal volume by sport chart
Sports annual value chart
biggest deals in the sector chart
subsectors deal volume chart
product category breakdown charts
biggest spend per brand chart
Most active brands by number of deals chart

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us