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Austria Beer and Cider Market Insights 2025

Publisher GlobalData
Published Oct 21, 2025
Length 88 Pages
SKU # GBDT20678612

Description

Austria Beer and Cider Market Insights 2025

Summary

Beer and cider market insights report provides detailed data and textual analysis of the beer and cider sector and the report contains introduction, category and segment insights, company and brand insights, distribution insights, packaging insights, consumer insights, recommendations and appendix sections.

Key insights and drivers behind the beer and cider market performance

Scope
  • In 2024, the Austrian beer and cider sector saw a 1.7% decline in volume sales while value rose 2.2%. Economic uncertainty and weaker consumer confidence led consumers to moderate purchases. Beer volumes fell 1.8%, while cider rose 1.7%.
  • Shifts toward premium, trusted brands, driven by perceptions of quality, natural ingredients, and traditional or modern brewing, supported premium segment growth, while discount, mainstream, and super‑premium segments declined.
  • The very low‑alcohol band (>0.0-0.5%) was the only segment to register growth, as health concerns boosted demand for lighter options. The retail channel led volumes in both categories, accounting for 71.8% of beer sales and 83.2% of cider sales; the foodservice channel accounted for the remainder. Metal, glass, and PET were the primary packaging materials.
Reasons to Buy
  • Gain an in-depth understanding of the dynamics and structure of the Austrian beer & cider sector, from the latest competitive intelligence of both historical and forecast data to enhance your corporate strategic planning.
  • Understand volume vs. value data and identify the key growth opportunities across the superpremium, premium, mainstream and discount segments to best target profitability.
  • Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.

Table of Contents

88 Pages
    • Executive Summary
    • Industry Snapshot
    • Sector Snapshot
    • Beer & Cider Volume and Value Growth Projections
    • Enablers and Inhibitors of Beer & Cider Growth
    • Beer & Cider Winners and Losers
    • Beer Category Overview
    • Beer Type Evolution
    • Flavor Dynamics – Beer
    • Craft Beer Segment Dynamics
    • Cider Category Overview
    • Cider Type Evolution
    • Flavor Dynamics – Cider
    • Brand vs. Private Label Dynamics
    • Price Segmentation
    • Alcoholic-Strength Segment Dynamics
    • Beer: Emerging Trends & Opportunities
    • Cider: Emerging Trends & Opportunities
    • Top Beer & Cider Company Dynamics
    • Leading Company Profile – Brau Union
    • Leading Company Profile – Stieglbrauerei
    • Leading Company Profile – Egger Getraenke
    • Tier 2 Companies – Key Callouts
    • Top Beer & Cider Brand Dynamics
    • Brand Spotlight Case Studies – How to Win
    • Brand Spotlight Case Studies – What to Learn
    • Global Patent Filings
    • Beer & Cider Channel Dynamics
    • Beer & Cider Sub-Channel Dynamics
    • Price Point Analysis
    • External Packaging Influences
    • Packaging Snapshot
    • Packaging Material Snapshot
    • Packaging Type Snapshot
    • Key Drivers Influencing Beer & Cider Consumption
    • Next-Generation Shopping
    • Premiumization & Indulgence
  • Actionable Insights
    • Category Definitions
  • Packaging Definitions
  • Channel Definitions
    • Research Methodology – Overview
    • Primary Research
    • Industry Research
    • Intelligence Tools
    • Pricing Sources
    • Value Methodology
    • Forecast Methodology – Introduction
    • Forecast Methodology – Process
    • Forecast Methodology – Price Elasticity
    • Forecast Methodology – Technical USPs
    • Forecast Methodology – Review Process
    • Forecast Methodology – Case Study

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